The writer Keith Waterhouse once quipped that “Brighton is a town that always looks as though it is helping police with their enquiries.” Since then, this coastal gem has evolved significantly, notably achieving city status in 2001. Today, it thrives as a vibrant hub for digital marketing agencies like Oban. The digital sector contributes over £1 billion annually to the city’s economy, matching the impact of its tourism industry. Here are ten reasons why Brighton shines bright for digital marketing businesses:
1. Creative hub: Brighton’s lively creative community has long attracted artists, designers, and innovators, nurturing a culture of unconventional thinking that benefits the digital marketing sector. Notable figures like Laurence Olivier, Nick Cave, Fatboy Slim, David Gilmour, and Anita Roddick have all been associated with Brighton.
2. Proximity to London: Located just an hour away from London by train, Brighton offers easy access to one of the world’s major business and financial centres. This proximity allows agencies to tap into a vast pool of clients and talent while enjoying a more relaxed seaside lifestyle. Gatwick Airport is half an hour away which enhances connectivity too.
3. Tech-savvy population: Brighton boasts a tech-savvy population with a high proportion of digital natives. This tech-friendly environment creates a fertile ground for digital marketing adoption and experimentation. It’s one reason why Brighton is home to Europe’s largest annual search conference, Brighton SEO, which consistently draws over 5,000 attendees.
4. Diverse business landscape: From tech startups to established businesses in tourism, hospitality, finance, and retail, Brighton hosts a diverse range of industries. This diversity provides ample opportunities for agencies to specialise and cater to specific niches.
5. Strong community spirit: Brighton has a strong sense of community, both online and offline. Local businesses are supportive of each other, making it easier for agencies to build partnerships and collaborate on projects. The most colourful expression of community spirit is the annual Pride festival – one of Europe’s largest.
6. Educational institutions: Home to universities (Sussex and Brighton) and colleges, Brighton nurtures a constant influx of young talent. Agencies can recruit skilled graduates eager to make their mark in the digital marketing industry.
7. Cultural attractions: Beyond business, Brighton boasts a vibrant cultural scene with festivals like the Brighton Festival and Brighton Fringe, showcasing theatre, music, and art from around the world. Art galleries such as the Brighton Museum and Fabrica exhibit diverse artworks, while historic theatres like Theatre Royal Brighton host a range of performances. This cultural richness not only enhances the quality of life for residents but also inspires creativity and innovation.
8. Seaside location: Brighton’s seaside vibe sets the stage for some memorable client meetings and team-building activities. Imagine brainstorming ideas on the Volk Electric Railway or getting a bird’s-eye view from the i360 observation tower. Afterwards, you can kick back with fish and chips on the beach or zoom along the promenade on rollerblades. And for a bit of spontaneous fun, take a whirl down the helter-skelter at Brighton Pier.
9. Digital connectivity: Brighton has robust digital infrastructure, including high-speed internet and coworking spaces tailored to digital professionals. This connectivity supports seamless collaboration and remote working capabilities.
10. Quality of life: Known for its laid-back lifestyle, good schools, and recreational opportunities, Brighton offers a high quality of life for residents. This appealing environment helps agencies attract and retain top talent.
In conclusion, Brighton’s mix of creativity, connectivity, and community makes it a great location for digital marketing agencies to flourish in a lively and supportive environment. Whether you’re local or elsewhere, partnering with a Brighton-based agency like Oban offers expertise tailored to your needs, innovative approaches to digital marketing, and insights into dynamic market trends. To find out how we can help grow your business internationally, get in touch.
Oban International is the digital marketing agency specialising in international expansion.
Our LIME (Local In-Market Expert) Network provides up to date cultural input and insights from over 80 markets around the world, helping clients realise the best marketing opportunities and avoid the costliest mistakes.
