Why choose Paid Social with Oban?

Paid Social is the digital handshake between brands and their target audience, creating a direct and engaging connection. It turns passive scrolling into active engagement, increasing brand awareness and loyalty. Oban’s tailored strategies resonate authentically across global and regional platforms, ensuring your brand connects meaningfully with diverse audiences worldwide.

Results-driven collaboration

Collaboration is at the heart of Oban’s approach. We work closely with you to define clear objectives and key performance indicators (KPIs). Our focus is on measurable success, and our proven track record as an award-winning agency demonstrates our commitment to delivering exceptional results.

Global reach, local relevance

Within Paid Social, we don’t limit ourselves to borders. We focus on tailoring strategies to local audiences and adjusting targeting methods based on local consumer behaviours. We use the insights of our Local In-Market Experts to fine-tune campaigns for specific locations. Our customised approach is backed by leading industry research data, ensuring effective performance across different markets, languages, and audience groups.

Personalised engagement metrics

Our clients tend to prioritise personalised approaches over on-platform engagements such as likes and shares. Our primary discussions revolve around personalisation as a means to boost engagement rates, from landing pages to on-page performance. Our emphasis throughout is on gaining a profound understanding of the local audience and incorporating this knowledge into both creative elements and web experiences. This approach aims to minimise cultural friction and optimise returns for your brand.

Get in touch to find out how Oban can help your Paid Social journey or click below to read more about the individual paid media services we offer.

Our expertise is endorsed by accreditations and award wins; we are RAR recommended for PPC, and winners of best in class PPC awards during 2016. The majority of our PPC campaigns are international in scope, so our Local In Market Experts (LIME) network plays a key role in the optimisation process, supporting effective localisation via analysis of keyword portfolios, ad copy and landing pages