UK and International Paid Media (PPC)

Oban plans, creates and manages paid campaigns for UK and international markets. We assess your needs, review the landscape, then deliver solutions encompassing the ideal mix of paid search, paid social and performance display.

We are specialists in maximising the effectiveness of market leading platforms, for example Google (UK and global), VK (Russia), Naver (Korea), Yahoo Japan and of course Baidu in China. And we always put your needs first, crafting campaigns to deliver customer acquisition, content promotion and brand engagement.

Our secret sauce? Oban’s exclusive EOS (experts overseas) network, over 450 in-market digital specialists, centrally managed, locally focused, globally unrivalled.

Case study – Oban paid media and Sports Direct


We provided localisation recommendations for tech, language and conversion for the German market

Conducted an audience intent analysis for UK and German markets

Initiated Lookalike audience targeted display campaigns in order to create brand awareness and to attract new customers

Produced low ranking generic keyword coverage to expose Sports Direct at the early stages of the purchase journey

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The Oban approach

Step 1 – an account audit of your paid media campaigns to reveal quick fixes and long term opportunities

Step 2 – based on audit findings and a full assessment of your goals and KPIs, a media plan which clarifies channels, metrics, forecast results and media budgets

Step 3 – detailed project plan and campaign management schedule

Service summary

Our paid media services focus on campaigns for mobile and desktop, covering:

Paid search

PPC across all local and global search engines including Google, Bing, Yahoo, Biadu, Naver, Yandex

For customer acquisition, e-commerce and lead generation campaigns, B2C and B2B

Campaign architecture, with full consideration for best practice match type strategy

Keyword research and ad-copy creation, with full localisation as standard

Bid optimisation

Google shopping campaigns

Re-marketing via display and search (RLSA)

Analytics and attribution consultancy

Call tracking consultancy

Paid social

Paid social experts in multiple markets using Facebook, Twitter, VK, Linkedin

Full localisation as standard

Audience insight and analysis powered by in-market expertise

Performance display

On either cost per click or programmatic basis

Prospecting and re-marketing

Audience profiling and interest / behavioural targeting

Access to extensive Chinese audience display inventory via XMO

Analytics and attribution consultancy

Full localisation as standard

Tools and technology

Ignition One technology partner

Competitor analysis via AdGooroo

Market analysis via SEMRush

Adwords professionals

It’s not just our PPC team who are certified; find out why Xabi (Client Partner) and Stacey (Project Manager) are also AdWords qualified…


We are recommended for paid search

Oban has been recommended by the RAR (Recommended Agency Register) for PPC. This means that a range of current Oban PPC clients has been contacted by the RAR, and have provided detailed endorsements of our service.

Read more here.


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Next steps? Drop us a line. If you’d like to find out more, get in touch