Cross device PPC and SEM for Google, Bing, Naver, Baidu and more
Our PPC services focus on campaigns for mobile and desktop, covering:
- PPC across all local and global search engines including Google, Bing, Yahoo, Baidu, Naver, Yandex
- For customer acquisition, e-commerce and lead generation campaigns, B2C and B2B
- Campaign architecture, with full consideration for best practice match type strategy
- Keyword research and ad-copy creation, with full localisation as standard
- Bid optimisation
- Google shopping campaigns
- Re-marketing via display and search (RLSA)
- Analytics and attribution consultancy
- Call tracking consultancy
Multilingual PPC account structure
For each client, we create specific tailored campaign-ad group structures that allow us to best manage budget allocation, targeting set-up and testing. Based on the ideal campaign structure, we work with our in-country teams to research keywords and draft ad copies. We carry out specific keyword research per market, and take into consideration potential differences in search behaviour between markets for the same language. Keyword research is followed by ad copy creation.
Our Paid Media team works together to discuss and design most manageable and scalable campaign structure for each new client we work with. We take into account industry best practices and client’s unique brand requirements. We typically map our campaigns, ad groups and keywords to audience journey – focusing on 4 key stages – Awareness, Consideration, Intent and Decision.
We typically see search volumes decline from Awareness to Decision as a stage, but conversion rates and orders typically improve. Using this framework, we are able to manage budgets and bid strategies from day one. This also allows us to test up-weighting our campaign budgets and client’s ad presence for different points in customer’s journeys to grow traffic, sales and revenue at given ROI target.
Match types and more…
We use Exact and Modified Broad match types for our keywords. During research, we focus on covering high volume exact match keywords through exact match type. We then use Modified Broad match variations to capture some of small volume keywords to ensure we minimize the number of keywords that have ‘low search volume’ or never drive impressions.
To best manage budgets, and other campaign level settings such as location and device bids, ad copy serving settings, etc. we separate our keywords by match types at Campaign level.