Why choose Oban for international paid media planning?
In a world of limitless possibilities, your business needs a bespoke paid media plan to stand out. Oban specialises in tailoring strategies that resonate with your audience across borders. Our approach to paid media planning and PPC forecasting ensures your message is heard worldwide, aligning with your business goals and adapting to the evolving digital landscape.
The art of paid media forecasting
Media forecasting is more than predicting trends; it’s about strategic foresight. To craft effective strategies, we use data from previous campaigns and public platforms. Our media planning involves examining various factors:
- History: Understanding seasonality and performance responses to budget and competition changes using historical account data.
- Impression share (budget/ad rank): Analysing Google’s impression share data to forecast performance improvements based on anticipated changes.
- Category-based forecast: Categorising forecasts by brand, competition, generic, and others, recognising different responses to market forces and budget variations.
- Keyword Planner tool: Gaining insights about potential CPCs for new keywords to factor into forecasting using the Keyword Planner tool.
- Incremental CPA: Considering the cost curve and accounting for higher incremental CPA associated with increased spending.
- Experience sharing: Our PPC team shares trends and best practices internally while respecting client confidentiality, refining our forecasting process.
Continuous improvement and accountability
Our media forecasting process includes specific assumptions, and we regularly track actual performance against projections for continuous improvement. Additionally, we:
- Collaborate with platform support teams for keyword volumes, CPCs, and category opportunities.
- Use complementary evaluation tools to understand competitor behaviour and landscape opportunities.
- Draw upon rich insights gained from past Oban campaigns within the same business category.
Collaborate with confidence
Join a league of brands that have entrusted their success to Oban International. Our client-centric approach and commitment to excellence make us a preferred partner for businesses aiming to succeed in international markets. Get in touch to discover how a well-executed international paid media plan can significantly enhance your return on investment.
Click below to read more about the individual paid media services we offer.
