Tailor your paid media plan for global success

Why choose Oban for international paid media planning?

In a world of limitless possibilities, your business needs a bespoke paid media plan to stand out. Oban specialises in tailoring strategies that resonate with your audience across borders. Our approach to paid media planning and PPC forecasting ensures your message is heard worldwide, aligning with your business goals and adapting to the evolving digital landscape.

The art of paid media forecasting

Media forecasting is more than predicting trends; it’s about strategic foresight. To craft effective strategies, we use data from previous campaigns and public platforms. Our media planning involves examining various factors:

  • History: Understanding seasonality and performance responses to budget and competition changes using historical account data.
  • Impression share (budget/ad rank): Analysing Google’s impression share data to forecast performance improvements based on anticipated changes.
  • Category-based forecast: Categorising forecasts by brand, competition, generic, and others, recognising different responses to market forces and budget variations.
  • Keyword Planner tool: Gaining insights about potential CPCs for new keywords to factor into forecasting using the Keyword Planner tool.
  • Incremental CPA: Considering the cost curve and accounting for higher incremental CPA associated with increased spending.
  • Experience sharing: Our PPC team shares trends and best practices internally while respecting client confidentiality, refining our forecasting process.

Continuous improvement and accountability

Our media forecasting process includes specific assumptions, and we regularly track actual performance against projections for continuous improvement. Additionally, we:

  • Collaborate with platform support teams for keyword volumes, CPCs, and category opportunities.
  • Use complementary evaluation tools to understand competitor behaviour and landscape opportunities.
  • Draw upon rich insights gained from past Oban campaigns within the same business category.

Collaborate with confidence

Join a league of brands that have entrusted their success to Oban International. Our client-centric approach and commitment to excellence make us a preferred partner for businesses aiming to succeed in international markets. Get in touch to discover how a well-executed international paid media plan can significantly enhance your return on investment.

Click below to read more about the individual paid media services we offer.

Complementary Paid Media Services

Results – Jimmy’s iced coffee

As a rising challenger brand in the FMCG sector, Jimmy’s Iced Coffee gave us a very specific challenge: to help deliver a large international YouTube audience for its latest music video, “Who Got The Beans?”.

Good to know: Small budget stand-out targeting meant Oban smashed the target by 20%

Client comments:

“Oban proved to be easy to work with and also incredibly effective on a very small budget. [The Team] was responsive and made the whole process as easy as it could be. Will definitely be working with them again in the future!”
Luke Wilkes, Data Killah, Jimmy’s Iced Coffee

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Some of our paid media clients


Merlin Entertainments

We have worked with Merlin since 2017 on a range of SEO, Content and UX projects for their attractions, including London Eye and Madame Tussaud's, as well as providing paid media support for the launch of Legoland Japan.

bbc world service logo

BBC World Service

Oban has been working with BBC World Service for over four years. We have delivered digital campaigns across 51 markets, in 26 languages, winning awards such as Best Use of Paid Media for our work on the BBC 100 Women campaign. We now work with the BBC World Service to deliver above the line campaigns across Africa and the Middle East.

Mitsubishi Heavy Industries Logo

Mitsubishi Heavy Industries

We have been working with Mitsubishi Heavy Industries, a multinational electrical equipment and electronics company headquartered in Tokyo for over a year, promoting the brand’s thought leadership hub, Spectra. Initially working on paid media campaigns in Europe, we have recently expanded the scope of our work to cover North America.

Denby Logo


Denby Pottery Company is a British manufacturer of beautiful tableware. Oban provided Denby with technical SEO consultancy on a critical e-commerce multi-platform migration, and we now execute highly targeted, results-driven paid media campaigns across multiple brands and international markets.

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