The University of Nottingham has award-wining campuses in the UK, China and Malaysia and is rated in the top 1% of universities world-wide. An ambitious global strategy and enrolment target demands a comprehensive multilingual digital media strategy.
Oban’s challenge was to increase the number high quality international student applications via the University’s website. We used our LIME (Local In-Market Experts) network to identify key markets with the highest demand for relevant courses as well as make recommendations on the most relevant local online search opportunities. We then launched and managed fully serviced multilingual campaigns across a number of markets, attracting prospective students to the site through a mix of local search campaigns, influential online platforms and social networking sites.
We developed local language landing pages, used localised keywords and on-page optimisation, carried out site technical reviews to make sure everything ran smoothly and provided ongoing online PR and international SEO fully managed campaigns.
Oban’s fully managed SEO and paid campaigns throughout Europe, Asia and North America (including China, Germany, India and the USA) generated a return on investment which equates to an additional £250,000 revenue, after meeting all costs, across a one-year period.
Importantly, Oban recruited applications of the right quality, as 61% of applicants were offered a study place.