Beyond Borders: The Power of Local Expertise in an Algorithmic World
Oban’s second book isn’t a rulebook, it’s a rethink. It digs into the forces reshaping marketing and asks the questions that matter.
The marketing world isn’t what it used to be
AI is everywhere, consumer behaviour is shifting, and the digital landscape is more fragmented than ever. Keeping up is hard. Staying ahead? Even harder.
That’s where Beyond Borders comes in.
Oban’s second book offers a new way of thinking
Beyond Borders explores the key forces transforming marketing and tackles the questions that truly matter. With sharp insights and clear analysis, it cuts through the noise to guide you confidently through today’s complex marketing landscape – and uncover real opportunities.
How can AI and human creativity work together?
What does purpose-driven marketing mean worldwide?
How do you balance global reach with local relevance?
How do you engage consumers across a shifting media landscape?
What does the West-to-East global shift mean for marketers in often-overlooked regions?
Meet the authors
-
Sarah Jennings
Sarah is CEO at Oban International. She has 30 years’ experience in media and marketing communications working with a range of successful clients, from start-ups to many of the world’s largest brands.
-
Tom Montague
Tom works with brands to help define their content marketing purpose – and then bring that purpose to life across channels.
