The marketing world isn’t what it used to be.
AI is everywhere, consumer behaviour is shifting,
and the digital landscape is more fragmented than ever.
Keeping up is hard. Staying ahead? Even harder.
Oban’s second book isn’t a rulebook, it’s a rethink.
It digs into the forces reshaping marketing and asks the questions that matter:
- How can AI and human creativity work together?
- What does purpose-driven marketing really mean in different parts of the world?
- How do you create campaigns that feel global but still make sense locally?
- How do you engage consumers across an evolving media landscape, from search to social and beyond?
- As global power shifts from West to East, what does this mean for marketers – and which regions shouldn’t be overlooked?
- How has remote work changed consumer habits, and what does that mean for brand engagement?
- Which long-held digital marketing ‘truths’ are actually holding you back?
With fresh insights, Beyond Borders cuts through the noise to help you navigate today’s marketing chaos
and turn it into opportunity.
Sarah Jennings
Sarah is CEO at Oban International. She has 30 years’ experience in media and marketing communications working with a range of successful clients, from start-ups to many of the world’s largest brands.
Tom Montague
Tom works with brands to help define their content marketing purpose – and then bring that purpose to life across channels.
Did you know that this isn’t our first book?
Going Global is a practical guide for businesses looking to grow internationally
using digital marketing techniques.