We believe that all aspects of international SEO campaigns should be easy to understand, measure and refine.

International SEO services

Our Search Engine Optimisation (SEO) services will give you the tools to promote yourselves successfully on an international basis. We’ll get more people engaged with your brand, help to build intent and drive them further along their user journey towards conversion. We’re experts at finding the sweet spot between Google’s ethics and what is commercially right for you, our client. We’ve got the most progressive theories on search as a tool for retention of global customers, not just for acquisition. Whatever we do, we always measure, always analyse and always innovate.

As with PPC campaigns, an SEO programme provides opportunities for brands to create acquisitions (sales, leads, enquiries etc.), and also to engage with prospective customers throughout their journey from stimulus to solution.

With a rapid evolution now baked in to search and social environments, Oban’s approach to SEO is built on a unique blend of best practice, clear process and ingrained innovation, providing maximum value and measurable results. These SEO principles are fundamental to the way we work:

Transparency

We believe that all aspects of SEO campaigns should be easy to understand, measure and refine. At set up stage, we clarify the scope and detail of all key deliverables, following due process with agreed QA and time constraints. Once campaigns are in progress, Oban provides timely and accurate data on activity, keyword visibility, conversion data etc.

Integration

As pioneers in international PPC management, Oban is uniquely positioned to apply both PPC information (e.g. keyword/ad copy performance) to SEO tactics and the PPC mindset – conversion focus – to our overall search offer. SEO and Social Media integration are also a given as our content optimisation, and authority optimisation services focus on your brand’s social footprint across the internet.

Technology

We partner with the top technology providers, working with class-leading platforms to provide our clients with a reliable stream of innovation, and a solid basis for future growth. These partners include SEOmoz, Searchmetrics, MajesticSEO, Ahrefs and more.

Results – De Beers

Our challenge was to help De Beers own search for that special purchase – the engagement ring – in a fiercely competitive modern market. Our approach involved both a rigorous technical focus to improve SEO performance and analysing the benefits of targeted content and collaboration with influential social users.

Good to know – Our sparkling international SEO strategy increased visibility across seven markets.

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Selected Oban clients

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Merlin Entertainments

We have worked with Merlin since 2017 on a range of SEO, Content and UX projects for their attractions, including London Eye and Madame Tussaud's, as well as providing paid media support for the launch of Legoland Japan.

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Jo Malone London

We have worked with Jo Malone London since 2015, through their sale to Estee Lauder Group and ever since. We provide ongoing technical SEO services and SEO migration consultancy across 21 markets,  plus SEO training for their broader team.

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BBC World Service

We have worked with the BBC World Service since 2015 and have won several awards for our work, most recently in India. We provide above the line planning and buying across a range of markets in Africa, the Middle East and Asia, including  Egypt, Nigeria, Ethiopia, Kenya, Senegal, India and more.   We run a diverse range of campaigns using multiple formats, from wrapped buses in Nigeria to TV advertising in Egypt and radio advertising in India.

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Unit4

Global software company Unit 4 partners with Oban. We support them with SEO, including managing the consolidation of their multiple sites to one main domain.

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Big Bus Tours

We started working with Big Bus Tours in 2015. We promote tours in over 20 cities to travellers from over 150 countries. We meet ambitious growth targets year after year, delivered within strict cost parameters, providing impressive and sustainable growth. Google have used our work as a worldwide case study. We have won awards including Travolution's prestigious Best paid Media Campaign and  Digital Marketing Campaign of the Year.  Since the pandemic,  we have bounced back to our best ever set of results in 2023, winning an E-commerce Cross-border award. The judges said 'It’s a master class in paid media resilience and adapting to changed circumstances and demonstrates how a three-pronged paid media strategy delivered stunning results, far exceeding the last year before the pandemic. For marketers looking to understand the optimal blend of manual and Smart Bidding, this entry provides key insights – as well as proving the value of a granular campaign structure, bespoke user journeys for different audiences, multi-lingual opportunities, and continually iterating campaigns to deliver sustainable competitive advantage.' 

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AXA

We provide Paid Media,  SEO and Content for AXA Global Healthcare working with consumers across 140 markets. We have won several awards for our work including Best Use of Search and Most Effective Marketing Campaign. We have worked with AXA since 2014.

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Microban

We worked together on a range of services including technical SEO, content,  UX and Paid Search in the UK, US Germany and Thailand.  'We've worked with Oban for almost 6 years now and we trust and value their opinions across both organic and paid media.'

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IFS

IFS develops and delivers enterprise software for manufacturing and distribution businesses. Oban have been working with IFS since 2019 to create and deliver their SEO strategy and implementation, which included consolidating 19 sites into one with no loss of organic visibility.

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Conair

We have been working with Conair for three years providing a mix of Paid Media support and Above the Line activity across European markets for their portfolio of brands which include BaByliss and Cusinart. Navigating a complex retail landscape with multiple resellers, we help drive brand awareness in an increasingly cluttered and competitive market.

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YMCA

YMCA Downslink is Oban's chosen charity, supporting young vulnerable people and preventing homelessness. We provide strategic advice and digital marketing support to help them recruit supporters and achieve their fundraising goals.

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First Sentier Investors

First Sentier Investors is a global asset management business. We have worked with FSI for 5 years providing a mix of global SEO strategy, implementation and migration support across markets in Asia and Oceania, delivering continuing sustainable organic traffic and session growth. 

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