We believe that all aspects of international SEO campaigns should be easy to understand, measure and refine.

Search Engine Optimisation (SEO)

Our Search Engine Optimisation (SEO) services will give you the tools to promote yourselves successfully on an international basis. We’ll get more people engaged with your brand, help to build intent and drive them further along their user journey towards conversion. We’re experts at finding the sweet spot between Google’s ethics and what is commercially right for you, our client. We’ve got the most progressive theories on search as a tool for retention of global customers, not just for acquisition. Whatever we do, we always measure, always analyse and always innovate.

As with PPC campaigns, an SEO programme provides opportunities for brands to create acquisitions (sales, leads, enquiries etc.), and also to engage with prospective customers throughout their journey from stimulus to solution.

With a rapid evolution now baked in to search and social environments, Oban’s approach to SEO is built on a unique blend of best practice, clear process and ingrained innovation, providing maximum value and measurable results. These SEO principles are fundamental to the way we work:


We believe that all aspects of SEO campaigns should be easy to understand, measure and refine. At set up stage, we clarify the scope and detail of all key deliverables, following due process with agreed QA and time constraints. Once campaigns are in progress, Oban provides timely and accurate data on activity, keyword visibility, conversion data etc.


As pioneers in international PPC management, Oban is uniquely positioned to apply both PPC information (e.g. keyword/ad copy performance) to SEO tactics and the PPC mindset – conversion focus – to our overall search offer. SEO and Social Media integration are also a given as our content optimisation, and authority optimisation services focus on your brand’s social footprint across the internet.


We partner with the top technology providers, working with class-leading platforms to provide our clients with a reliable stream of innovation, and a solid basis for future growth. These partners include SEOmoz, Searchmetrics, MajesticSEO, Ahrefs and more.

Results – De Beers

Our challenge was to help De Beers own search for that special purchase – the engagement ring – in a fiercely competitive modern market. Our approach involved both a rigorous technical focus to improve SEO performance and analysing the benefits of targeted content and collaboration with influential social users.

Good to know – Our sparkling international SEO strategy increased visibility across seven markets.

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