Why choose Paid Social with Oban?

Paid Social is the digital handshake between brands and their target audience, creating a direct and engaging connection. It turns passive scrolling into active engagement, increasing brand awareness and loyalty. Oban’s tailored strategies resonate authentically across global and regional platforms, ensuring your brand connects meaningfully with diverse audiences worldwide.

Results-driven collaboration

Collaboration is at the heart of Oban’s approach. We work closely with you to define clear objectives and key performance indicators (KPIs). Our focus is on measurable success, and our proven track record as an award-winning agency demonstrates our commitment to delivering exceptional results.

Global reach, local relevance

Within Paid Social, we don’t limit ourselves to borders. We focus on tailoring strategies to local audiences and adjusting targeting methods based on local consumer behaviours. We use the insights of our Local In-Market Experts to fine-tune campaigns for specific locations. Our customised approach is backed by leading industry research data, ensuring effective performance across different markets, languages, and audience groups.

Personalised engagement metrics

Our clients tend to prioritise personalised approaches over on-platform engagements such as likes and shares. Our primary discussions revolve around personalisation as a means to boost engagement rates, from landing pages to on-page performance. Our emphasis throughout is on gaining a profound understanding of the local audience and incorporating this knowledge into both creative elements and web experiences. This approach aims to minimise cultural friction and optimise returns for your brand.

Get in touch to find out how Oban can help your Paid Social journey or click below to read more about the individual paid media services we offer.

Our expertise is endorsed by accreditations and award wins; we are RAR recommended for PPC, and winners of best in class PPC awards during 2016. The majority of our PPC campaigns are international in scope, so our Local In Market Experts (LIME) network plays a key role in the optimisation process, supporting effective localisation via analysis of keyword portfolios, ad copy and landing pages

Results – INTO Education

We focused on recruiting international students to study at UK, US and Chinese universities. Our challenge was to not only drive incremental results for INTO but also to grow the share of digital as a recruitment channel with respect to direct, agent-based and traditional outreach tactics.

Good to know: We increased student applications by 180% with a 45% CPA reduction.

Also see: INTO Higher Education Partnerships

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Some of our paid media clients


Merlin Entertainments

We have worked with Merlin since 2017 on a range of SEO, Content and UX projects for their attractions, including London Eye and Madame Tussaud's, as well as providing paid media support for the launch of Legoland Japan.

bbc world service logo

BBC World Service

Oban has been working with BBC World Service for over four years. We have delivered digital campaigns across 51 markets, in 26 languages, winning awards such as Best Use of Paid Media for our work on the BBC 100 Women campaign. We now work with the BBC World Service to deliver above the line campaigns across Africa and the Middle East.

Mitsubishi Heavy Industries Logo

Mitsubishi Heavy Industries

We have been working with Mitsubishi Heavy Industries, a multinational electrical equipment and electronics company headquartered in Tokyo for over a year, promoting the brand’s thought leadership hub, Spectra. Initially working on paid media campaigns in Europe, we have recently expanded the scope of our work to cover North America.

Denby Logo


Denby Pottery Company is a British manufacturer of beautiful tableware. Oban provided Denby with technical SEO consultancy on a critical e-commerce multi-platform migration, and we now execute highly targeted, results-driven paid media campaigns across multiple brands and international markets.

Complementary paid media services

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