Ensure a solid technical SEO foundation

Why Oban for international SEO audits?

Wondering how healthy your website is in the eyes of international search engines? Oban’s international SEO audits act as a checkup for your site, focusing on the technical aspects that influence how search engines understand and load it. Our goal is simple: to identify and address elements that may be hindering search engine visibility. Think of it as getting your website in the best possible shape to attract more visitors.

Here’s how we do it

Oban’s SEO technical audits delve deep, laying a solid foundation for your digital expansion. Our focus includes:

  • Geotargeting optimisation: Customise your website for specific regions with precision, enhancing local relevance worldwide.
  • International site structure evaluation: Identify the optimal international site structure to improve user experience and search engine visibility.
  • Hreflang implementation and validation: Improve rankings in local search results with clear language and regional targeting signals.
  • Technical SEO health check: Identify and resolve issues hindering global SEO efforts, ensuring alignment with international search engine guidelines.

Our findings are presented in a written report, which includes a concise executive summary for easy understanding. The report categorises issues into high-priority fixes and outlines the technical response plan.

Why work with Oban?

  • Expertise in global markets: Benefit from our extensive experience over two decades in navigating diverse markets and tailoring strategies to each region’s unique challenges and opportunities.
  • Proven results: Join satisfied clients who have seen tangible improvements in their international SEO performance after partnering with us.
  • Collaborative approach: Experience a partnership built on collaboration, working closely with your team to align digital strategy with broader business objectives.

Ready to boost your global presence?

Ensure your business has a strong technical SEO foundation with Oban’s SEO audits. Contact us to find out how we can unlock new markets and drive organic traffic for your business.

Click below to read more about the individual SEO services we offer.

Results – Speedo

With numerous sites including country-specific platforms and a brand portal, swimwear brand Speedo wanted to know if it was doing enough to be visible to its online customers in each market and offering them the right local content.

Good to know – Technical SEO analysis delivers actionable improvements across 22 e-commerce sites.

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Some of our SEO clients


Merlin Entertainments

We have worked with Merlin since 2017 on a range of SEO, Content and UX projects for their attractions, including London Eye and Madame Tussaud's, as well as providing paid media support for the launch of Legoland Japan.


Jo Malone London

We have worked with Jo Malone London since 2015, through their sale to Estee Lauder Group and ever since. We provide ongoing technical SEO services and SEO migration consultancy across 21 markets,  plus SEO training for their broader team.

Lloyds Register Logo

Lloyd’s Register

Lloyd’s Register Group is a technical business, service organisation and maritime classification society. Oban provides ongoing international SEO consultancy and expertise to Lloyd's Register. We have worked on several assignments from in-market research and analysis, to overseeing the migration of over 40 international sites.

Denby Logo


Denby Pottery Company is a British manufacturer of beautiful tableware. Oban provided Denby with technical SEO consultancy on a critical e-commerce multi-platform migration, and we now execute highly targeted, results-driven paid media campaigns across multiple brands and international markets.

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