A strategic approach to seamless site migrations
Website migrations are a common feature of today’s digital landscape. Whether you’re refining your service offering, updating e-commerce systems, revamping your product catalogue, optimising your site for various devices, or changing your domain name, the importance of a comprehensive website migration plan cannot be overstated. Whatever the reason for your site migration, Oban is ready to guide you through the process.
We minimise your exposure to risk
A website migration involves both opportunities and risks. A poorly executed site migration can reset your website’s rankings and erase years of SEO history. Even small changes can have a big impact, so you need international SEO expertise to ensure everything goes smoothly. At Oban, we mitigate risk by forensically identifying potential challenges and addressing each aspect with tried and tested methodologies.
We focus on key areas
Oban’s commitment to seamless site migrations is evident throughout every step of the process, including:
- Benchmarking, objectives, and KPIs: Ensuring the migration stays on course by establishing benchmarks and Key Performance Indicators (KPIs) for tracking traffic and conversion metrics.
- Site structure: Strategically designing the architecture and navigation of your website to facilitate ease of use for both search engine crawlers and users.
- Technology specifications: Taking into account technical aspects such as JavaScript functionality and considerations related to Content Management Systems (CMS).
- Technical auditing: Conducting thorough technical audits to identify and address potential issues that may impact site performance and SEO.
- Content marketing strategy: Planning the transfer of existing content while identifying and addressing content gaps that may require attention.
- User acceptance testing (UAT): Allocating sufficient time to incorporate SEO requirements into the testing phase and address any issues that may arise during the build process.
- Launch day support: Providing support and monitoring on the day of the site migration to address any issues as they arise.
- Post-launch planning: Monitoring analytics post-launch, promptly addressing any emerging issues to ensure a smooth transition.
Partner with international SEO experts
Since 2002, Oban has helped numerous brands across sectors and markets with the intricacies of their site migrations. Contact us today to discuss your site migration requirements.
