Oban's LIMEs advise our central team on how to drive the best performance in their local markets

LIME (Local In-Market Experts) Network

Oban has created a unique LIME network of more than 450 digital marketing experts from over 80 markets, covering more than 50 languages. They are local specialists in digital media, content, research and cultural localisation, working to Oban’s rigorous best practice guidelines and processes. LIMEs advise our central team on how to drive the best performance in their local marketplaces and execute local campaigns.

What are the advantages of our LIME network?

We have worked with many of our LIMEs for 15 years. They choose to work exclusively with Oban in the UK because we involve them within our client teams, because we train them and keep their skills up to date and because they can see the impact of their insights and expertise on client performance.

Our LIME network provides local
cultural insight and expertise

9 out of 10 Americans will abandon a basket if it doesn’t offer free shipping


In the UK, teens are currently clothes shopping via Depop


In Amsterdam we now expect same day delivery


Digital Wallets are the norm now in India 


The government has recently opened up the market for randoseru – compulsory school backpacks for every child costing over $300. Designer labels are key


Fashion weeks in New York and Milan have become a key overseas  travel time for luxury Chinese shoppers


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Some of our clients

Merlin Entertainments Logo
Jo Malone Logo
BBC World Service logo
Mitsubishi Heavy Industries logo
Lloyd's Register logo
Giffgaff logo
Denby logo
CaxtonFX logo
Appian logo
Parcel Monkey logo
Big Bus Tours logo
AXA logo