Display advertising for global performance
Many more customers are engaged in the early stages of research and consideration than are immediately ready to purchase. Display advertising provides an effective channel to present brand and product messaging to this huge world-wide audience, via prospecting (i.e. targeting consumers who are likely to buy) or remarketing (addressing consumers who visited your website but did not engage).
Display advertising via Oban is focused on performance display, emphasising delivery of value, transparency and results. In most scenarios, our campaigns are based on a cost per click (CPC not CPM model), where all performance and cost data is 100% visible to you. We work globally with the Google Display Network (GDN) and a range of other platforms including Yahoo Gemini, Taboola, Outbrain and many more to provide access to audiences across the world.
Primary targeting is based on audience characteristics, context (content keywords and behaviour patterns), and suitable websites for placement. In addition, we can also plan, structure and execute to further enrich the granular targeting of your display solution.
Our emphasis on performance display, CPC buying and data transparency provides you with best in class levels of accountability. All campaigns are created to conform with the latest industry standards for viewability and brand safety, and are planned to synergise with concurrent video and search advertising campaigns. So, for example via GDN, and exclusively using Active View metrics, we can guarantee that advertisers don’t pay for an impression unless it’s viewable by a user.
As standard, your ads will be reviewed by our Local In Market Expert (LIME) network to ensure that design, language and cultural considerations are considered before ‘go-live’. Our LIME specialists will also work closely with the Oban Hub paid media team to ensure that in market specifics, and knowledge of site placements and target audiences, are engineered into the set-up phase from day one.
And once live, rest assured that on-going optimisation is key to success; our hub and LIME teams will pro-actively manage ads, audiences, placements and costs to drive best possible results.
