Our emphasis on performance display, CPC buying and data transparency provides you with best in class levels of accountability

Display advertising for global performance

Many more customers are engaged in the early stages of research and consideration than are immediately ready to purchase. Display advertising provides an effective channel to present brand and product messaging to this huge world-wide audience, via prospecting (i.e. targeting consumers who are likely to buy) or remarketing (addressing consumers who visited your website but did not engage).

Display advertising via Oban is focused on performance display, emphasising delivery of value, transparency and results. In most scenarios, our campaigns are based on a cost per click (CPC not CPM model), where all performance and cost data is 100% visible to you. We work globally with the Google Display Network (GDN) and a range of other platforms including Yahoo Gemini, Taboola, Outbrain and many more to provide access to audiences across the world.

Primary targeting is based on audience characteristics, context (content keywords and behaviour patterns), and suitable websites for placement. In addition, we can also plan, structure and execute to further enrich the granular targeting of your display solution.

Our emphasis on performance display, CPC buying and data transparency provides you with best in class levels of accountability. All campaigns are created to conform with the latest industry standards for viewability and brand safety, and are planned to synergise with concurrent video and search advertising campaigns. So, for example via GDN, and exclusively using Active View metrics, we can guarantee that advertisers don’t pay for an impression unless it’s viewable by a user.

As standard, your ads will be reviewed by our Local In Market Expert (LIME) network to ensure that design, language and cultural considerations are considered before ‘go-live’. Our LIME specialists will also work closely with the Oban Hub paid media team to ensure that in market specifics, and knowledge of site placements and target audiences, are engineered into the set-up phase from day one.

And once live, rest assured that on-going optimisation is key to success; our hub and LIME teams will pro-actively manage ads, audiences, placements and costs to drive best possible results.

Results – BBC World Service International Campaign

We created a dynamic paid digital strategy to support the BBC World Service International Campaign, 2017 with the objective of driving 1million UVs to its websites in 9 countries covering 6 languages.

Good to know: Our strategy more than exceed expectations. 2million+ unique visitors to BBC websites.

Client comment:

“…This was an extremely ambitious campaign from the outset. Oban delivered a paid digital marketing strategy that allowed us to be dynamic, strategic and allowed for continuous optimisation in a fast-moving, competitive market. We are delighted we doubled our initial target and achieved such a boost to our audience figures..”
Lisa Santoro, Head of Marketing, BBC World Service

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Some of our paid media clients


Merlin Entertainments

We have worked with Merlin since 2017 on a range of SEO, Content and UX projects for their attractions, including London Eye and Madame Tussaud's, as well as providing paid media support for the launch of Legoland Japan.

bbc world service logo

BBC World Service

Oban has been working with BBC World Service for over four years. We have delivered digital campaigns across 51 markets, in 26 languages, winning awards such as Best Use of Paid Media for our work on the BBC 100 Women campaign. We now work with the BBC World Service to deliver above the line campaigns across Africa and the Middle East.

Mitsubishi Heavy Industries Logo

Mitsubishi Heavy Industries

We have been working with Mitsubishi Heavy Industries, a multinational electrical equipment and electronics company headquartered in Tokyo for over a year, promoting the brand’s thought leadership hub, Spectra. Initially working on paid media campaigns in Europe, we have recently expanded the scope of our work to cover North America.

Denby Logo


Denby Pottery Company is a British manufacturer of beautiful tableware. Oban provided Denby with technical SEO consultancy on a critical e-commerce multi-platform migration, and we now execute highly targeted, results-driven paid media campaigns across multiple brands and international markets.

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