SEO monthly support
SEO never sleeps, and your competitors’ SEO is likely ‘always on,’ so planned, and regular activity is a must. Add to that other dynamic factors including:
- Evolution of search engine algorithms and ranking factors, at pace, with varying focal points (e.g. speed, mobile, content quality) across all global search engines.
- Changes to your website as you introduce new pages, products, features to your content inventory.
- International SEO expansion into new regions and markets.
- Technical updates to your website via IT initiatives.
Monthly SEO support is key to lasting SEO success.
Oban’s monthly SEO support is tailored to meet your goals and crafted with the specifics of your competitors, customers, content and websites in mind.
Monthly plans are based on an agreed 12-month programme, with quarterly review and adjustment milestones as required, typically consisting of:
- Site speed reviews.
- ‘Rolling’ on-page optimisation for new content and visibility improvements for underperforming pages.
- Mobile SEO audits, to improve visibility and rankings for the site on mobile devices and to ensure that the site is usable for mobile visitors.
- Internal link audits to look at the format, frequency and level of links around the site.
- Crawl budget reviews to ensure search engines are spending time crawling the right pages of the site and to nothing is taking up too high a percentage of the site’s crawl budget.
- Keyword research for new content, or as refreshes for existing pages.
- Cannibalisation audit to ensure pages on the site are not competing with one another for the same keyword set and ensure each page has a clear ranking message to the search engines.
- Crawl Checks looking at:
- Broken links.
- Internal redirects.
- Redirect chains.
- Hreflang tag errors.
- Sitemap checks.
- Google Search Console Checks:
- Crawl errors.
- Sitemap indexation.
- Structured data consumption
- Hreflang tag errors
- Ad-hoc support and guidance for your internal website, IT and marketing teams.
Components can be mixed and matched in line with your campaign and budget priorities, and full reports include outcomes, efforts and costs.
With over 12 years of SEO experience and the skills of a team of industry renowned international SEO experts available, we provide best in class monthly SEO support that’s mindful of all international considerations, and carefully tailored to deliver best results. We regularly speak at marketing events about International SEO and provide International SEO training for industry leading publishers such as e-consultancy. Our regular input is up to date, so all the latest changes and innovations in SEO are factored into your monthly activity.
