The Oban Blog

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What can you learn from brands you’ve never heard of?

What can you learn from brands you’ve never heard of?

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‘Hot Sales’ drive e-commerce confidence and delivers for brands in Latin America

May has seen two significant ‘Hot Sales’, both in Latin America and both e‑commerce events.

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Buying for mum: global Mother’s Day on this date spending statistics

What does recent data show us about gift purchasing for Mother's Day?

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BrightonSEO April 2018: hreflang tags demystified

Hreflang tags: common mistakes and how to spot them (from BrightonSEO)

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A golden opportunity for Japanese retailers

April 24, 2018 Global Research

Shopping in Japan is a national obsession and Golden Week is in many ways its apogee.

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Need help with your hreflang tags? Come to BrightonSEO!

April 11, 2018 Multilingual SEO

Need help with your hreflang tags? Come to BrightonSEO!

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Egypt bolsters e-commerce credentials

Egypt's technological credentials will soon make it an excellent choice for e‑commerce

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Celebrating mum: When and how we recognise mothers around the world

March 15, 2018 Global Research

Global spending on Mother's Day is predicted to increase by over £5bn in 2018

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Are you already thinking about voice search? You should be

Are you already thinking about voice search? You should be

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6 ways to win at voice search in multiple international markets

February 22, 2018 Multilingual SEO

6 ways to win at voice search in multiple international markets

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How to optimise e-commerce category pages for customers and search visibility

February 12, 2018 Uncategorised

How to optimise e‑commerce category pages for customers and search visibility

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Webinar: Voice search for an international audience

January 31, 2018 Uncategorised

Voice search is an increasingly important focus for digital marketing professionals around the globe.

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Google has a need for (mobile site) speed

January 18, 2018 Uncategorised

Google has announced an update to the algorithm for mobile rankings which will go live in July this year.

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Buritisshu or Igirisu? How to make your fashion brand more visible in the Japanese market?

January 18, 2018 Uncategorised

What are the e-commerce opportunities for British fashion brands in Japan?

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5 ways to improve international e‑commerce success with SEO, UX and CRO

January 10, 2018 Uncategorised

5 ways to improve international e‑commerce success with SEO, UX and CRO

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Improve your International reach at BrightonSEO

January 5, 2018 Uncategorised

Oban's popular one day International SEO training course is back at Brighton SEO in April.

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What can Santa Claus teach us about e‑commerce media planning?

December 20, 2017 Uncategorised

Four things Santa Claus can teach us about e‑commerce media planning

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Waving Germany and England Flag

The English are coming: Why English brands may be more likely to succeed in Germany than British ones

November 30, 2017 Uncategorised

Have we wrongly assumed that ‘Britishness’ is a concept that will be universally understood and applied?

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