How and when to target travellers for your brand
Some travellers are spontaneous, whilst others love to plan ahead. Learn how and when to target these different travel audiences in our latest article.
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News and insights from across the world of international digital marketing.
Download our International E-commerce Calendar for 2020
The 2020 edition of our International E-commerce Calendar has landed. Download the PDF version now.
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How colour affects international marketing campaigns
Make sure you research the colours for your international marketing campaign! Read our guide to learn how colours affect consumer decisions globally.
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Brighton SEO: How to find content gaps when you don’t speak the language
Learn the SEO and content tips and tricks we recommended in our talk at Brighton SEO 2019.
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We’re getting ready for Brighton SEO – are you?
We're excited to be returning to Brighton SEO again this year! Find out more about our training workshop and the topic of our talk.
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Voice search: how will international brands talk their way to success?
The ways consumers can interact with voice assistants has grown rapidly, but what are the international implications of voice search technology?
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VPNs: why they matter for paid media plans
Understanding how VPN usage varies across markets can and should be used to shape your global media strategy and execution.
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Ad blocking and privacy – why they matter for international media planning
Understanding how ad blocking and privacy issues vary across markets can and should be used to shape your global media strategy and execution.
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No more public likes and views: what does demetrication mean for marketers?
Instagram has started hiding likes and video views from the public in countrywide tests. What does ‘demetrication’ mean for international digital marketing?
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Why Arabic is not a culture
In our latest article, we explain why your digital strategy for targeting Arab countries should consider Arabic as a language rather than a culture.
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How empathy mapping can be used to help generate ideas for your business
Empathy mapping can be used by digital marketers, researchers, and PR professionals to find new outreach platforms and expand on content calendars.
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Google’s recent updates and how they impact international SEO
Over the last four months, Google has made changes to its algorithm used to rank websites. We summarise these changes and the impact they might have on your international marketing efforts.
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Foot in mouth marketing and how to cure it
Recently, three large names have hit the news for all the wrong reasons. We explore the implications of cultural faux pas and how to avoid them.
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CheckOut4Home&Garden: A guide to selling home and garden products around the world online
Download our whitepaper for an in-depth look at how home and garden retailers can take advantage of advances in logistics enabling sales of larger items across borders.
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Why online connection speeds will change your approach to international PPC
Online connection speeds are an often-overlooked factor which needs to be considered during the planning, execution and optimisation of PPC campaigns, particularly when conducting campaigns in multiple countries.
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Why Chinese people don’t speak or write Chinese
The truth is that Chinese people don't speak or write Chinese. They mainly speak Mandarin or Cantonese, among other dialects, and write in Simplified or Traditional characters. However, even this explanation doesn't reveal the full complexities involved.
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How will Google’s latest update impact SEO for travel brands?
Following a successful beta test last year, Google has updated the way that it displays results from hotel keywords to include pricing in organic search results. What are the implications for travel brands?
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The 5 most expensive mistakes brands make using international paid media
Some international paid media errors cost brands significant sums of money, either in wasted budget or missed revenue. We've listed some of the costliest international paid media mistakes that we’ve seen along with potential solutions.
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