Does LINE still matter for marketers in Japan?
Find out why LINE is still key for Japanese marketing in 2024. Explore practical strategies, compare with other platforms, and optimise your LINE Official Account.
International Marketing Blog
News and insights from across the world of international digital marketing.
LOL or lost in translation? Navigating humour in international digital marketing
Master cross-cultural comedy and have every market laughing, not cringing. Learn the nuances of humour across cultures, so your jokes always hit the mark.
Lemon8: A zesty brand opportunity or just a sour lemon?
What is Lemon8 and should your brand be on it? Find out whether this Instagram-meets-Pinterest hybrid is the perfect platform for your business.
12 myths about digital marketing in 2024 – and why they’re wrong
Think you know digital marketing? Think again. We’re debunking 12 myths that could be holding you back in 2024. Get the facts and boost your marketing game.
Google expands AI Overviews feature
Explore Google's AI Overviews, now available in new languages, and its impact on long-tail search queries, website clicks, and SEO best practices.
Seasonality in SEO and paid media: A global marketing guide
To make your campaigns effective, understanding seasonality in SEO and paid media is crucial. This guide explores how seasonal trends impact your regional strategies.
Ten reasons why Brighton is a great location for a digital marketing agency
Brighton up your digital marketing game! Discover 10 reasons why Brighton’s creativity, connectivity, and coastal charm make it the perfect hub for digital marketers.
Why local reviews are key to your business’s global growth
Find out how local reviews can drive your global growth. See how customer feedback builds trust, strengthens your brand, and increases sales across different markets.
In a remote-first world, does it matter where your digital marketing agency is located?
Learn how a Brighton-based digital marketing agency like Oban excels in a remote-first world. Discover tips on how to choose the right marketing partner.
Is Pinterest marketing still relevant in 2024? Absolutely — here’s how to ace it
Pinterest is still a player in 2024. Learn expert tips to leverage its visual search engine capabilities, driving engagement and boosting sales for your brand.
From blunders to wonders: The need for localised keywords in SEO
Want to avoid translation fails and boost your international SEO game? Read our guide to successful localised keyword research. Translate less, rank more!
Webinar Recording: Digital Travel Trends
We explore the evolving travel landscape and how brands can adapt to engage with their audience and measure success.
China’s e-commerce boom unleashes a global shopping revolution
China’s e-commerce boom has gone global. Read about how players like Temu, Shein, and TikTok Shop are re-shaping the international shopping landscape.
Is Facebook marketing still relevant in 2024? We think so – and here’s how we approach it
Facebook remains a global advertising powerhouse in 2024. Explore tailored strategies, insights, and expert tips for reaching audiences worldwide.
Oban’s long-form guide to creating long-form content in 2024
Discover why long-form content is making a comeback and how to create engaging, in-depth content that boosts SEO, establishes authority, and drives long-term traffic.
TW-BERT: Good for users, good for SEO?
Learn how TW-BERT evolves Google search, optimising understanding without compromising speed. Understand its impact on SEO.
A comprehensive guide to backlink analysis for international growth
Learn about the importance of backlinks in SEO, audit tips, and Oban's expert approach. Build ethical links, avoid toxic ones, and enhance your online presence.
3 ways AI is reshaping the world around us
Explore three ways AI is changing our world – from AI avatars helping mourners in China to YouTube’s AI dubbing and a Nigerian start-up digitising history for AI.
Oban’s view on Google’s AI Overviews: A significant shift for SEO
Read Oban’s perspective on Google’s AI Overviews rollout, a pivotal moment in SEO. Prepare confidently for this shift in search results.
Webinar Recording: Consumer search is the new integrated search
We explore the evolution of integrated search, covering the importance of consumer search behavior and the need for a personalized brand experience across different channels.
The crucial role of SEO for luxury brands: Maximising global reach and relevance
Explore the pivotal role of SEO in driving global success for luxury brands. Discover actionable insights and pitfalls to avoid in this expert guide.
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