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AI Search changes the rules for international growth
At Google I/O 2026, Google unveiled what is arguably the most significant structural shift to Search since the rise of the mobile internet. The announcements were wide-ranging: a redesigned AI-powered Search experience, agentic booking and monitoring, personalised results connected to Gmail and Calendar, and generative interfaces capable of assembling dashboards and tools on demand. Yet […]
What the Walpole Summit revealed about the future of luxury
Luxury is becoming more selective as growth slows. Insights from the Walpole Summit on AI discovery, trust, and why clarity matters for luxury brands.
Make this Q4 your best yet in e-commerce: Key signals to catch early
The strongest Q4s are built early. Explore the signals across customer behaviour, SEO, UX and paid media that help e-commerce brands shape demand before peak season.
AI is redefining how luxury brands are discovered
AI is reshaping how luxury brands are discovered, compared and chosen, often before customers reach them. Here’s what that means for discovery and trust.
Google Merchant Center is no longer just a paid media tool
How Google Merchant Center now plays a central role in organic visibility, AI-driven discovery, and international search.
France’s biggest fashion retailer isn’t who you expect
Who needs warehouses when your users do all the shopping, selling, and styling? How Vinted became France’s fashion giant and what it means for e-commerce.
What the QuitGPT backlash tells us about global AI use
AI chatbots are everywhere, but adoption and trust vary by market. Discover what the QuitGPT moment reveals about ethics, regional trends, and international strategy.
