
3 things to know about South Korea
Find out more about Asia’s 4th largest economy – including its efforts to increase the birth rate, its love of super apps, and the rise of the cherry-sumer.
Continue ReadingNews and insights from across the world of international digital marketing.
Find out more about Asia’s 4th largest economy – including its efforts to increase the birth rate, its love of super apps, and the rise of the cherry-sumer.
Continue ReadingMany brands use the same buying personas across markets – but this is often a mistake. Learn more about how to localise audience personas..
Continue ReadingBritain is joining the CPTPP. What does this mean for international trade and what do you need to know?
Continue ReadingIn the second part of our Harry and Meghan blog series, our Local In-Markets Experts from around the world share their perspectives on the royal drama.
Continue ReadingAhead of King Charles’s coronation, we spoke to our LIMEs around the world to find out whether Harry and Meghan have damaged Brand Britain.
Continue ReadingIn Norway, it’s an Easter tradition to read crime fiction or watch crime dramas. Learn more about the origins of this unusual tradition.
Continue ReadingWe are delighted to announce the promotion of Suzie Oakford to Managing Director of Oban International.
Continue ReadingOban International has refreshed its board with several internal promotions.
Continue ReadingSome believe that China will become the world’s leading economy – but demography may mean a different destiny. Find out more.
Continue ReadingAccording to the UN, the number of over-65s is forecast to double by 2050. Some countries have older populations than others – what does this mean for international marketers?
Continue ReadingTwo decades ago, the acronym ‘BRIC’ was coined to refer to the rise of Brazil, Russia, India, and China. Have they fulfilled the economic growth that was predicted?
Continue ReadingThe second part of our two-part IWD blog series looks at the state of gender equality in Canada, Belgium, the Netherlands, and Lithuania.
Continue ReadingThe Nordic countries have a fantastic record on gender equality. This International Women’s Day, we spoke to our Nordic LIMEs to find out why.
Continue ReadingFind out more about Europe’s 6th biggest economy – including its rapid economic growth, the rise of ‘dark stores’, and its reluctance to join the Euro.
Continue ReadingLove is in the air! Find out how Valentine’s Day consumer behaviour has evolved in recent years, and how different cultures celebrate Valentine’s Day.
Continue ReadingChatGPT and other forms of AI will affect how search engines operate, potentially leading to greater divergence within the search landscape.
Continue ReadingVarious countries around the world are striving to become cashless. Find out which countries are closest to achieving it.
Continue ReadingTo mark this year’s Australia Day, we highlight three things about Australia digital marketers need to know.
Continue ReadingFind out more about Africa’s largest economy – including its move towards a cashless society and its ban on foreign talent in advertising.
Continue ReadingThe 2023 edition of our Global Marketing Calendar has landed. View the interactive version on our website now or download your free PDF copy.
Continue ReadingOban’s international marketing calendar showcases over 190 key e-commerce and travel opportunities around the world. Here, we highlight 10 dates in 2023 you won’t want to miss.
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