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International Marketing Blog

News and insights from across the world of international digital marketing.

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The world’s oldest countries – and what they mean for marketers

According to the UN, the number of over-65s is forecast to double by 2050. Some countries have older populations than others – what does this mean for international marketers?

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An image showing the flags of Brazil, Russia, India, China and South Africa.

Whatever happened to the BRIC economies?

Two decades ago, the acronym ‘BRIC’ was coined to refer to the rise of Brazil, Russia, India, and China. Have they fulfilled the economic growth that was predicted?

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A group of diverse women smiling and laughing, standing in front of planet Earth with a green and blue filter

International Women’s Day 2023: How Canada and European countries embrace equity

The second part of our two-part IWD blog series looks at the state of gender equality in Canada, Belgium, the Netherlands, and Lithuania.

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A group of diverse women standing in front of planet Earth with a pink and blue filter

International Women’s Day 2023: How Nordic countries embrace equity

The Nordic countries have a fantastic record on gender equality. This International Women’s Day, we spoke to our Nordic LIMEs to find out why.

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A smiling woman looking at her phone.

3 things to know about Poland

Find out more about Europe’s 6th biggest economy – including its rapid economic growth, the rise of ‘dark stores’, and its reluctance to join the Euro.

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All you need is love: Valentine’s traditions around the world

Love is in the air! Find out how Valentine’s Day consumer behaviour has evolved in recent years, and how different cultures celebrate Valentine’s Day.

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A person typing on a laptop showing a ChatGPT window.

ChatGPT will change how we search but is no Google killer

February 9, 2023 Digital channels

ChatGPT and other forms of AI will affect how search engines operate, potentially leading to greater divergence within the search landscape.

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Which countries are closest to a cashless society?

Various countries around the world are striving to become cashless. Find out which countries are closest to achieving it.

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3 things to know about Australia

To mark this year’s Australia Day, we highlight three things about Australia digital marketers need to know.

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3 things to know about Nigeria

Find out more about Africa’s largest economy – including its move towards a cashless society and its ban on foreign talent in advertising.

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Our free Global Marketing Calendar for 2023 is here

The 2023 edition of our Global Marketing Calendar has landed. View the interactive version on our website now or download your free PDF copy.

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10 dates in 2023 you won’t want to miss

Oban’s international marketing calendar showcases over 190 key e-commerce and travel opportunities around the world. Here, we highlight 10 dates in 2023 you won’t want to miss.

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7 key marketing lessons from Santa Claus

When it comes to brands, very few are bigger than Santa Claus. So what lessons can marketers learn from the man himself? Find out more.

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Predictions for 2023: Key employee wellbeing trends for next year

Oban’s HR Director, James Smith, predicts the key HR and employee wellbeing trends we can expect to see in 2023.

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Predictions for 2023: Key organic SEO trends for next year

Oban’s Head of SEO, Dave Cousin, looks ahead to 2023 to highlight five key trends which will define the organic search landscape.

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Oban International: 2022 Wrapped Up

As we approach the end of our 20th birthday year, we wanted to take a moment to think about some of the highlights of 2022 at Oban International.

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2023 Predictions: Key paid media trends for next year

Oban’s Head of Paid Media, Jules Bodoulé Sosso, outlines five key trends which will shape the paid media landscape in 2023.

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How do naming customs vary around the world?

Names don’t follow the same format in every country. This has implications for marketing personalisation and online data capture. Find out more.

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What is the India and UK free trade deal all about?

The UK and India are hoping to agree a free trade deal. We take a look at what the deal will cover and what sectors will benefit.

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[Webinar] Core Web Vitals: 2023 & Beyond

In our latest webinar, Dave Cousin, our Head of SEO, explains why Core Web Vitals are still relevant for the future as they continue to evolve.

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How prepared are you for this year’s Black Friday and Cyber Monday?

Black Friday and Cyber Monday are key dates for retail, travel, and hospitality. Use our handy checklist to make sure your e-commerce brand is prepared.

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