It’s tempting for Brand Britain to give itself a jolly good pat on the back. After all, given the relatively modest size of our population, we provide a disproportionate number of ‘world brands’. We have blue-chip companies such as Vodafone, HSBC, BAE Systems and Shell, leading fashion houses such as Burberry, Hackett and ASOS, education […]
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Oban conducted a research looking at Chinese consumers’ expectations when visiting websites.
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Thought leaders discussed key challenges for international growth during the recent Retail Week event.
