Blog

Blog

News and insights from across the world of international digital marketing.

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Sussex Business Awards 2019

Oban wins at the Sussex Business Awards 2019

We're proud to announce that we have won the Professional Services Award and were highly commended for International Business of the Year.

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How to plan a multilingual content strategy in 2020

How to plan a multilingual content strategy in 2020

Having a multilingual content strategy is essential for growing your brand internationally. In our latest article, we share six tips to help you plan content in new languages.

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Key trends in financial services to look out for in 2020

Key trends in financial services to look out for in 2020

As 2019 draws to a close, what key trends can marketers expect to see in financial services around the world in 2020?

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How and when to target travellers for your brand

November 14, 2019 Digital channels

Some travellers are spontaneous, whilst others love to plan ahead. Learn how and when to target these different travel audiences in our latest article.

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International E-commerce Calendar 2020

Download our International E-commerce Calendar for 2020

October 23, 2019 International Insights

The 2020 edition of our International E-commerce Calendar has landed. Download the PDF version now.

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How colour can influence your international marketing campaigns

How colour affects international marketing campaigns

October 17, 2019 International Insights

Make sure you research the colours for your international marketing campaign! Read our guide to learn how colours affect consumer decisions globally.

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How to find content gaps when you don't speak the language

Brighton SEO: How to find content gaps when you don’t speak the language

Learn the SEO and content tips and tricks we recommended in our talk at Brighton SEO 2019.

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Brighton SEO September 2019

We’re getting ready for Brighton SEO – are you? 

September 4, 2019 Events and Awards

We're excited to be returning to Brighton SEO again this year! Find out more about our training workshop and the topic of our talk.

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Voice Search: How will international brands talk their way to success?

Voice search: how will international brands talk their way to success?

August 28, 2019 Digital channels

The ways consumers can interact with voice assistants has grown rapidly, but what are the international implications of voice search technology?

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VPNs and why they matter for international media planning

VPNs: why they matter for paid media plans

August 21, 2019 Digital channels

Understanding how VPN usage varies across markets can and should be used to shape your global media strategy and execution.

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Adblocking and privacy: why they matter for international media planning

Ad blocking and privacy – why they matter for international media planning

August 12, 2019 Digital channels

Understanding how ad blocking and privacy issues vary across markets can and should be used to shape your global media strategy and execution.

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No more public likes and views: what does demetrication mean for marketers?

Instagram has started hiding likes and video views from the public in countrywide tests. What does ‘demetrication’ mean for international digital marketing?

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Why Arab is not a culture

Why Arabic is not a culture

In our latest article, we explain why your digital strategy for targeting Arab countries should consider Arabic as a language rather than a culture.

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How empathy mapping can be used to help generate ideas for your business

Empathy mapping can be used by digital marketers, researchers, and PR professionals to find new outreach platforms and expand on content calendars.

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Google’s recent updates and how they impact international SEO

Google’s recent updates and how they impact international SEO

Over the last four months, Google has made changes to its algorithm used to rank websites. We summarise these changes and the impact they might have on your international marketing efforts.

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Foot in mouth marketing and how to cure it

Foot in mouth marketing and how to cure it

Recently, three large names have hit the news for all the wrong reasons. We explore the implications of cultural faux pas and how to avoid them.

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CheckOut4Home&Garden Whitepaper

CheckOut4Home&Garden: A guide to selling home and garden products around the world online

Download our whitepaper for an in-depth look at how home and garden retailers can take advantage of advances in logistics enabling sales of larger items across borders.

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Why online connection speeds will change your approach to international PPC

Why online connection speeds will change your approach to international PPC

June 28, 2019 Digital channels

Online connection speeds are an often-overlooked factor which needs to be considered during the planning, execution and optimisation of PPC campaigns, particularly when conducting campaigns in multiple countries.

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