News and insights from across the world of international digital marketing.
Businesses seeking to persuade their audience to purchase a product or service need to build trust and familiarity with their brand. Any awkward mistranslations or inappropriate cultural references caused by an automated translation tool could disrupt this process irrevocably.
Continue Reading
Listen to our latest BrightonSEO talk from SEO Strategist James Brown discussing some of the ways you can discover if there’s demand for your business in foreign markets.
Continue Reading
While all brands and products are different and need to be considered in isolation, there are several ways that digital marketing can generally be used to generate high-quality B2B leads.
Continue Reading
Download our whitepaper for an in-depth look at how fashion brands can take advantage of the digitalisation and internationalisation of consumer culture.
Continue Reading
For digital marketers looking at expanding into the South Korean market, knowing how to optimise their site for Naver, the country’s largest search engine, is a must.
Continue Reading
Cross-border e-commerce is enabling retailers to reach new customers across national boundaries. Discover the details you must consider before you join them.
Continue Reading
Site migration is a catch-all term to describe any significant alteration to a website. There are numerous ways that a migration can go wrong. This article looks at six of those problems and how to avoid them.
Continue Reading
Download the digital and PDF versions of Oban's 2019 edition of their unique international e-commerce calendar.
Continue Reading
Oban International and Big Bus Tours are thrilled to have won a Travolution Award for the second year running, this year bagging the Digital Marketing Campaign of the Year.
Continue Reading
Black Friday has grown from a one-day event in the US to encompass a whole weekend of discounts and promotions in many countries. But how important is this particular sale around the world?
Continue Reading
Retailers shouldn’t ignore the opportunity Scandinavia offers for e-commerce with online sales in the Nordics increasing by 11% to £8.8 billion in the first six months of 2018.
Continue Reading
Africa has been slower to adopt digital than other continents, but poses an enticing future opportunity for e-commerce businesses, particularly when it comes to mobile.
Continue Reading
Cart abandonment can have a dramatic effect on e-commerce results and currently leads to an estimated loss of over $260 billion of lost sales.
Continue Reading
Has your websites SEO performance dropped off? Well don't panic! It’s easy to turn search back into one of your most effective marketing channels.
Continue Reading
At their recent Marketing Live conference, Google announced that mobile speed scores have been added as an additional metric within Google Ads.
Continue Reading
What can you learn from brands you’ve never heard of?
Continue Reading
May has seen two significant ‘Hot Sales’, both in Latin America and both e‑commerce events.
Continue Reading
What does recent data show us about gift purchasing for Mother's Day?
Continue Reading