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Blog

News and insights from across the world of international digital marketing.

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Global vs Local: 5 lessons for international marketers

Global vs Local: 5 lessons for international marketers

Oban’s recent webinar involved international marketers from different sectors discussing how to make the most of the post-Covid landscape. Here are the key takeaways.

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How have fewer face-to-face meetings affected B2B relationships?

How have fewer face-to-face meetings affected B2B relationships?

Covid put a stop to face-to-face meetings, which have traditionally been the bedrock of B2B relationships. How has this affected the B2B buying journey?

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Cross-cultural UX: Six tips for success

Cross-cultural UX: Six tips for success

Understanding cultural differences is key to cross-cultural UX. Without cross-cultural UX, international websites can fail to connect and build loyalty with local audiences.

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[Podcast] Ep. 6 - Independence Day (U.S.)

[Podcast] Ep. 6 – 4th of July

The sixth episode of our new podcast, The Global Marketing Calendar, is available now.

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Hey Alexa: How relevant is voice search for B2B marketing?

Hey Alexa: How relevant is voice search for B2B marketing?

Voice search has been the next big thing for years – but how relevant is it for B2B marketing and what do B2B marketers need to know?

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Clubhouse: What a privacy faux pas tells us about localisation

Clubhouse: What a privacy faux pas tells us about localisation

It’s easy to overlook details when localising your content – but omissions and mistakes can undermine your brand impact and negatively affect conversion rate.

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Podcast Ep. 5 - Midsommar

[Podcast] Ep.5 – Midsommar

The fifth episode of our new podcast, The Global Marketing Calendar, is available now.

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Our easy-to-read guide contains key stats, future trends, the winners and losers of the past year, plus top tips for marketers.

[Download] International B2B: 2021 sector snapshot

Our easy-to-read guide contains key stats, future trends, the winners and losers of the past year, plus top tips for marketers.

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How to localise content at scale: 10 tips for marketers

May 12, 2021 Digital channels

Localisation is about sending the right message, to the right audience, at the right time, and in the right place. Read our top tips for content localisation.

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The fourth episode of our new podcast, The Global Marketing Calendar, is available now.

[Podcast] Ep.4 – Eid ul-Fitr

The fourth episode of our new podcast, The Global Marketing Calendar, is available now.

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Our easy-to-read guide contains key stats, future trends, the biggest e-commerce markets in the world, plus top tips for marketers.

[Download] International e-commerce: 2021 sector snapshot

Our easy-to-read guide contains key stats, future trends, the biggest e-commerce markets in the world, plus top tips for marketers.

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How culture affects financial decision-making around the world

How culture affects financial decision-making around the world

April 21, 2021 Digital channels

Money makes the world go round, as the saying goes. We explore how culture affects perceptions of money and financial behaviour around the world.

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Kings Day

[Podcast] Ep.3 – King’s Day

The third episode of our new podcast, The Global Marketing Calendar, is available now.

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Tourism after Covid-19: An interview with Big Bus Tours

Tourism after Covid-19: An interview with Big Bus Tours

When will international tourism resume? We speak to Big Bus Tours to find out how a leading global attractions business adjusted to Covid & what the future holds.

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B2B content marketing tips

10 tips for B2B white paper success

March 24, 2021 Digital channels

B2B white papers play an important role in B2B content marketing. Read our top tips for white paper success & how to cut through the B2B marketing noise.

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Are whitepapers dead?

Are white papers dead?

March 17, 2021 Digital channels

What is a white paper in B2B marketing? White papers are a staple of B2B content marketing but are they still relevant & when should you use them in the buying cycle?

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Virtual queues

Is virtual queuing here to stay?

What is virtual queuing and how does a virtual queue work? Covid-19 has accelerated many e-commerce innovations, some of which are here to stay.

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The second episode of our new podcast, The Global Marketing Calendar, is available now.

[Podcast] Ep.2 – White Day

The second episode of our new podcast, The Global Marketing Calendar, is available now.

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