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Blog

News and insights from across the world of international digital marketing.

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Adblocking and privacy: why they matter for international media planning

Ad blocking and privacy – why they matter for international media planning

August 12, 2019 Digital channels

Understanding how ad blocking and privacy issues vary across markets can and should be used to shape your global media strategy and execution.

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No more public likes and views: what does demetrication mean for marketers?

Instagram has started hiding likes and video views from the public in countrywide tests. What does ‘demetrication’ mean for international digital marketing?

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Why Arab is not a culture

Why Arabic is not a culture

In our latest article, we explain why your digital strategy for targeting Arab countries should consider Arabic as a language rather than a culture.

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How empathy mapping can be used to help generate ideas for your business

Empathy mapping can be used by digital marketers, researchers, and PR professionals to find new outreach platforms and expand on content calendars.

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Google’s recent updates and how they impact international SEO

Google’s recent updates and how they impact international SEO

Over the last four months, Google has made changes to its algorithm used to rank websites. We summarise these changes and the impact they might have on your international marketing efforts.

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Foot in mouth marketing and how to cure it

Foot in mouth marketing and how to cure it

Recently, three large names have hit the news for all the wrong reasons. We explore the implications of cultural faux pas and how to avoid them.

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CheckOut4Home&Garden Whitepaper

CheckOut4Home&Garden: A guide to selling home and garden products around the world online

Download our whitepaper for an in-depth look at how home and garden retailers can take advantage of advances in logistics enabling sales of larger items across borders.

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Why online connection speeds will change your approach to international PPC

Why online connection speeds will change your approach to international PPC

June 28, 2019 Digital channels

Online connection speeds are an often-overlooked factor which needs to be considered during the planning, execution and optimisation of PPC campaigns, particularly when conducting campaigns in multiple countries.

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Chinese women talking, but not in Chinese

Why Chinese people don’t speak or write Chinese

The truth is that Chinese people don't speak or write Chinese. They mainly speak Mandarin or Cantonese, among other dialects, and write in Simplified or Traditional characters. However, even this explanation doesn't reveal the full complexities involved.

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Google's SEO Update for Travel Brands

How will Google’s latest update impact SEO for travel brands?

Following a successful beta test last year, Google has updated the way that it displays results from hotel keywords to include pricing in organic search results. What are the implications for travel brands?

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Expensive Mistakes

The 5 most expensive mistakes brands make using international paid media

Some international paid media errors cost brands significant sums of money, either in wasted budget or missed revenue. We've listed some of the costliest international paid media mistakes that we’ve seen along with potential solutions.

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Automatic Translation

Why you should never use automatic translation for your digital marketing

Businesses seeking to persuade their audience to purchase a product or service need to build trust and familiarity with their brand. Any awkward mistranslations or inappropriate cultural references caused by an automated translation tool could disrupt this process irrevocably.

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Launch your business overseas

How to tell if there’s demand to launch your business overseas

Listen to our latest BrightonSEO talk from SEO Strategist James Brown discussing some of the ways you can discover if there’s demand for your business in foreign markets.

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Lead generation

How to generate high-quality B2B leads with international digital marketing

While all brands and products are different and need to be considered in isolation, there are several ways that digital marketing can generally be used to generate high-quality B2B leads.

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CheckOut4Fashion Whitepaper

CheckOut4Fashion: A guide to selling fashion around the world online

Download our whitepaper for an in-depth look at how fashion brands can take advantage of the digitalisation and internationalisation of consumer culture.

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SEO in South Korea on Naver

SEO on Naver: The beginner’s guide

For digital marketers looking at expanding into the South Korean market, knowing how to optimise their site for Naver, the country’s largest search engine, is a must.

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Blog Photo - Cross-border E-commerce

Cross-border e-commerce: The ins and outs

Cross-border e-commerce is enabling retailers to reach new customers across national boundaries. Discover the details you must consider before you join them.

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Site Migration Fails

Six site migration fails and how to avoid them

January 9, 2019 Digital channels

Site migration is a catch-all term to describe any significant alteration to a website. There are numerous ways that a migration can go wrong. This article looks at six of those problems and how to avoid them.

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