Blog

Blog

News and insights from across the world of international digital marketing.

Read More
International E-commerce Calendar 2019

International E-commerce Calendar 2019

Download the digital and PDF versions of Oban's 2019 edition of their unique international e-commerce calendar.

Continue Reading
Read More
Travolution Awards 2018

Two Travolution Awards in two years for Oban and Big Bus Tours

November 29, 2018 Events and Awards

Oban International and Big Bus Tours are thrilled to have won a Travolution Award for the second year running, this year bagging the Digital Marketing Campaign of the Year.

Continue Reading
Read More
Black Friday Sales

Is Black Friday the global opportunity it appears to be?

November 22, 2018 International Insights

Black Friday has grown from a one-day event in the US to encompass a whole weekend of discounts and promotions in many countries. But how important is this particular sale around the world?

Continue Reading
Read More
Scandinavia

Fast e-commerce growth in Scandinavia boosts market desirability

Retailers shouldn’t ignore the opportunity Scandinavia offers for e-commerce with online sales in the Nordics increasing by 11% to £8.8 billion in the first six months of 2018.

Continue Reading
Read More
Africa Mobile

Mobile: the heart of your Africa strategy

Africa has been slower to adopt digital than other continents, but poses an enticing future opportunity for e-commerce businesses, particularly when it comes to mobile.

Continue Reading
Read More
Cart abandonment

Solving the international complications of shopping cart abandonment

Cart abandonment can have a dramatic effect on e-commerce results and currently leads to an estimated loss of over $260 billion of lost sales.

Continue Reading
Read More
Why has my SEO stopped working?

Why has my SEO stopped working? And 6 tips to get it going again

August 15, 2018 Digital channels

Has your websites SEO performance dropped off? Well don't panic! It’s easy to turn search back into one of your most effective marketing channels.

Continue Reading
Read More
Mobile site speeds

Improve PPC conversions with mobile speed score

August 3, 2018 Digital channels

At their recent Marketing Live conference, Google announced that mobile speed scores have been added as an additional metric within Google Ads.

Continue Reading
Read More

What can you learn from brands you’ve never heard of?

What can you learn from brands you’ve never heard of?

Continue Reading
Read More

‘Hot Sales’ drive e-commerce confidence and delivers for brands in Latin America

May has seen two significant ‘Hot Sales’, both in Latin America and both e‑commerce events.

Continue Reading
Read More

Buying for mum: global Mother’s Day on this date spending statistics

What does recent data show us about gift purchasing for Mother's Day?

Continue Reading
Read More

BrightonSEO April 2018: hreflang tags demystified

Hreflang tags: common mistakes and how to spot them (from BrightonSEO)

Continue Reading
Read More

A golden opportunity for Japanese retailers

Shopping in Japan is a national obsession and Golden Week is in many ways its apogee.

Continue Reading
Read More

Need help with your hreflang tags? Come to BrightonSEO!

April 11, 2018 Digital channels

Need help with your hreflang tags? Come to BrightonSEO!

Continue Reading
Read More

Egypt bolsters e-commerce credentials

Egypt's technological credentials will soon make it an excellent choice for e‑commerce

Continue Reading
Read More

Celebrating mum: When and how we recognise mothers around the world

Global spending on Mother's Day is predicted to increase by over £5bn in 2018

Continue Reading
Read More

Are you already thinking about voice search? You should be

Are you already thinking about voice search? You should be

Continue Reading
Read More

6 ways to win at voice search in multiple international markets

February 22, 2018 Digital channels

6 ways to win at voice search in multiple international markets

Continue Reading