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International Marketing Blog

News and insights from across the world of international digital marketing.

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A B2B subscription model provides steady, predictable income, as well as more data to understand customers. What else do international marketers need to know?

Oban International is publishing a book

September 16, 2021 Company News

Oban International is publishing a book which explains how to expand your business internationally using digital marketing techniques. Find out more.

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A B2B subscription model provides steady, predictable income, as well as more data to understand customers. What else do international marketers need to know?

The rise of B2B subscriptions: What international marketers need to know

September 7, 2021 Company News

A B2B subscription model provides steady, predictable income, as well as more data to understand customers. What else do international marketers need to know?

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Oban is delighted to be appointed by Celtic & Co as their international paid media partner, delivering search and shopping campaigns in multiple markets around the world.

Oban appointed by Celtic & Co as international paid media agency

September 2, 2021 Company News

Oban is delighted to be appointed by Celtic & Co as their international paid media partner, delivering search and shopping campaigns in multiple markets around the world.

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Back-to-school is one of the biggest milestones in the retail calendar and 2021 is forecast to be bigger than ever. How do back-to-school traditions vary around the world?

Back to school 2021: Traditions around the world

Back-to-school is one of the biggest milestones in the retail calendar and 2021 is forecast to be bigger than ever. How do back-to-school traditions vary around the world?

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[Podcast] Ep. 7 - Independence Day of Pakistan

[Podcast] Ep. 7 – Independence Day of Pakistan

The seventh episode of our new podcast, The Global Marketing Calendar, is available now.

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8 things you need to know about Tokyo 2020

8 things you need to know about Tokyo 2020

August 4, 2021 Digital channels

This year’s Olympic Games – which still bear the moniker Tokyo 2020 – are anything but business as usual. What do international marketers need to know about this global event?

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Digital platform news: International marketing snapshot

Digital platform news: International marketing snapshot

We take a look at the latest digital platform news, including Apple’s move to protect mail privacy, TikTok’s new ad features, Microsoft’s Unified Smart Campaigns, and more.

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Global vs Local: 5 lessons for international marketers

Global vs Local: 5 lessons for international marketers

Oban’s recent webinar involved international marketers from different sectors discussing how to make the most of the post-Covid landscape. Here are the key takeaways.

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How have fewer face-to-face meetings affected B2B relationships?

How have fewer face-to-face meetings affected B2B relationships?

Covid put a stop to face-to-face meetings, which have traditionally been the bedrock of B2B relationships. How has this affected the B2B buying journey?

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Cross-cultural UX: Six tips for success

Cross-cultural UX: Six tips for success

Understanding cultural differences is key to cross-cultural UX. Without cross-cultural UX, international websites can fail to connect and build loyalty with local audiences.

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[Podcast] Ep. 6 - Independence Day (U.S.)

[Podcast] Ep. 6 – 4th of July

The sixth episode of our new podcast, The Global Marketing Calendar, is available now.

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Hey Alexa: How relevant is voice search for B2B marketing?

Hey Alexa: How relevant is voice search for B2B marketing?

Voice search has been the next big thing for years – but how relevant is it for B2B marketing and what do B2B marketers need to know?

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Clubhouse: What a privacy faux pas tells us about localisation

Clubhouse: What a privacy faux pas tells us about localisation

It’s easy to overlook details when localising your content – but omissions and mistakes can undermine your brand impact and negatively affect conversion rate.

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Podcast Ep. 5 - Midsommar

[Podcast] Ep.5 – Midsommar

The fifth episode of our new podcast, The Global Marketing Calendar, is available now.

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Our easy-to-read guide contains key stats, future trends, the winners and losers of the past year, plus top tips for marketers.

[Download] International B2B: 2021 sector snapshot

Our easy-to-read guide contains key stats, future trends, the winners and losers of the past year, plus top tips for marketers.

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How to localise content at scale: 10 tips for marketers

May 12, 2021 Digital channels

Localisation is about sending the right message, to the right audience, at the right time, and in the right place. Read our top tips for content localisation.

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The fourth episode of our new podcast, The Global Marketing Calendar, is available now.

[Podcast] Ep.4 – Eid ul-Fitr

The fourth episode of our new podcast, The Global Marketing Calendar, is available now.

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Our easy-to-read guide contains key stats, future trends, the biggest e-commerce markets in the world, plus top tips for marketers.

[Download] International e-commerce: 2021 sector snapshot

Our easy-to-read guide contains key stats, future trends, the biggest e-commerce markets in the world, plus top tips for marketers.

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