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Blog

News and insights from across the world of international digital marketing.

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Kings Day

[Podcast] Ep.3 – King’s Day

The third episode of our new podcast, The Global Marketing Calendar, is available now.

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Tourism after Covid-19: An interview with Big Bus Tours

Tourism after Covid-19: An interview with Big Bus Tours

When will international tourism resume? We speak to Big Bus Tours to find out how a leading global attractions business adjusted to Covid & what the future holds.

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B2B content marketing tips

10 tips for B2B white paper success

March 24, 2021 Digital channels

B2B white papers play an important role in B2B content marketing. Read our top tips for white paper success & how to cut through the B2B marketing noise.

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Are whitepapers dead?

Are white papers dead?

March 17, 2021 Digital channels

What is a white paper in B2B marketing? White papers are a staple of B2B content marketing but are they still relevant & when should you use them in the buying cycle?

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Virtual queues

Is virtual queuing here to stay?

What is virtual queuing and how does a virtual queue work? Covid-19 has accelerated many e-commerce innovations, some of which are here to stay.

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The second episode of our new podcast, The Global Marketing Calendar, is available now.

[Podcast] Ep.2 – White Day

The second episode of our new podcast, The Global Marketing Calendar, is available now.

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The rise of Buy Now, Pay Later around the world

The rise of Buy Now, Pay Later around the world

February 24, 2021 Digital channels

What is Buy Now, Pay Later? BNPL is one of the fastest growing online payment methods. Find out why it’s so popular and how it varies around the world.

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Sustainability is increasingly important for marketers. In this article, we explore sustainable finance in Scandinavia, sustainable fashion in India and sustainable tourism in Africa.

Why sustainability is increasingly important for international marketers

February 17, 2021 Digital channels

Sustainability is increasingly important for marketers. In this article, we explore sustainable finance in Scandinavia, sustainable fashion in India and sustainable tourism in Africa.

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How Covid has changed the B2B buying journey

How Covid has changed the B2B buying journey

February 10, 2021 Digital channels

Covid has led to large scale remote working and put face to face events on hold for now. We explore what this means for the B2B buying journey.

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The Global Marketing Calendar is a business podcast that explores different international events, designed for digital marketers with global ambitions.

[Podcast] Ep.1 – Chinese New Year

February 3, 2021 International Insights

The first episode of our new podcast, The Global Marketing Calendar, is available now.

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Fintech is growing globally. In this article, we take a look at some of the world’s leading fintech hubs, including Singapore, Lithuania, Switzerland, the Netherlands and India. Find out more.

How does fintech compare around the world?

January 27, 2021 Digital channels

Fintech is growing globally. In this article, we take a look at some of the world’s leading fintech hubs, including Singapore, Lithuania, Switzerland, the Netherlands and India. Find out more.

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Trump’s social media ban: International implications

Trump’s social media ban: International implications

January 20, 2021 Digital channels

Following President Trump’s ban from social media, we explore the international implications – including attitudes to censorship and free speech around the world. Find out more.

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10 fintech trends to watch out for in 2021

10 fintech trends to watch out for in 2021

January 13, 2021 Digital channels

Covid has accelerated the growing rise of fintech across the world. In this article, we outline the key fintech trends we expect to see in 2021 and beyond.

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Our International E-Commerce & Travel Calendar for 2021 is here

Our International E-Commerce & Travel Calendar for 2021 is here

The 2021 edition of our International E-commerce & Travel Calendar has landed. View it on our website now.

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Santa Claus is iconic but he’s not the only mythical gift-giving figure around the world. Many cultures have their own equivalents. In this article, we explore Santa’s international counterparts.

Why Santa offers a masterclass in localisation

December 9, 2020 Digital channels

Santa Claus is iconic but he’s not the only mythical gift-giving figure around the world. Many cultures have their own equivalents. In this article, we explore Santa’s international counterparts.

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Struggling with what to buy the digital marketer in your life? Our gift guide contains ideas from gadgets to books to subscriptions plus our own calendar.

Oban’s Christmas gift guide for digital marketers

December 2, 2020 Digital channels

Struggling with what to buy the digital marketer in your life? Our gift guide contains ideas from gadgets to books to subscriptions plus our own calendar.

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Struggling with what to buy the digital marketer in your life? Our gift guide contains ideas from gadgets to books to subscriptions plus our own calendar.

10 key dates and events in 2021 that every international marketer needs to know

November 25, 2020 Digital channels

Oban’s international travel & e-commerce calendar is invaluable for marketers whose campaigns cross borders. Here, we pick out 10 key cultural dates that international marketers should know.

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Baidu is China’s leading search engine. In this detailed overview, we explore everything you need to know about Baidu, including top tips for SEO success. Find out more.

Baidu: Everything you need to know about China’s search engine

November 19, 2020 Digital channels

Baidu is China’s leading search engine. In this detailed overview, we explore everything you need to know about Baidu, including top tips for SEO success.

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