SEO on Naver: The beginner’s guide
For digital marketers looking at expanding into the South Korean market, knowing how to optimise their site for Naver, the country’s largest search engine, is a must.
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Blog
News and insights from across the world of international digital marketing.
Cross-border e-commerce: The ins and outs
Cross-border e-commerce is enabling retailers to reach new customers across national boundaries. Discover the details you must consider before you join them.
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Six site migration fails and how to avoid them
Site migration is a catch-all term to describe any significant alteration to a website. There are numerous ways that a migration can go wrong. This article looks at six of those problems and how to avoid them.
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International E-commerce Calendar 2019
Download the digital and PDF versions of Oban's 2019 edition of their unique international e-commerce calendar.
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Two Travolution Awards in two years for Oban and Big Bus Tours
Oban International and Big Bus Tours are thrilled to have won a Travolution Award for the second year running, this year bagging the Digital Marketing Campaign of the Year.
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Is Black Friday the global opportunity it appears to be?
Black Friday has grown from a one-day event in the US to encompass a whole weekend of discounts and promotions in many countries. But how important is this particular sale around the world?
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Fast e-commerce growth in Scandinavia boosts market desirability
Retailers shouldn’t ignore the opportunity Scandinavia offers for e-commerce with online sales in the Nordics increasing by 11% to £8.8 billion in the first six months of 2018.
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Mobile: the heart of your Africa strategy
Africa has been slower to adopt digital than other continents, but poses an enticing future opportunity for e-commerce businesses, particularly when it comes to mobile.
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Solving the international complications of shopping cart abandonment
Cart abandonment can have a dramatic effect on e-commerce results and currently leads to an estimated loss of over $260 billion of lost sales.
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Why has my SEO stopped working? And 6 tips to get it going again
Has your websites SEO performance dropped off? Well don't panic! It’s easy to turn search back into one of your most effective marketing channels.
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Improve PPC conversions with mobile speed score
At their recent Marketing Live conference, Google announced that mobile speed scores have been added as an additional metric within Google Ads.
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What can you learn from brands you’ve never heard of?
What can you learn from brands you’ve never heard of?
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‘Hot Sales’ drive e-commerce confidence and delivers for brands in Latin America
May has seen two significant ‘Hot Sales’, both in Latin America and both e‑commerce events.
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Buying for mum: global Mother’s Day on this date spending statistics
What does recent data show us about gift purchasing for Mother's Day?
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BrightonSEO April 2018: hreflang tags demystified
Hreflang tags: common mistakes and how to spot them (from BrightonSEO)
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A golden opportunity for Japanese retailers
Shopping in Japan is a national obsession and Golden Week is in many ways its apogee.
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Need help with your hreflang tags? Come to BrightonSEO!
Need help with your hreflang tags? Come to BrightonSEO!
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Egypt bolsters e-commerce credentials
Egypt's technological credentials will soon make it an excellent choice for e‑commerce
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