International Marketing Blog

News and insights from across the world of international digital marketing.

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A global love affair: beyond red roses for Valentine’s Day

Explore the evolution of Valentine's Day beyond red roses, including unconventional celebrations and global perspectives on love. Read more.

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TikTok marketing for B2B brands: Pros, cons, and winning strategies

TikTok has been hugely popular across all age ranges and interests — so is it time for B2B companies to enter the space? Find out more.

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The front cover of Oban's latest guide about B2B personas on an abstract background

Download now: Oban’s guide to crafting effective B2B personas in 2024

Our guide dives deep into how the pandemic has reshaped buyer behaviours and why understanding these shifts is more critical than ever.

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Sustainability around the world: Spotlight on Iceland

How is sustainability viewed around the world? We spoke to our LIMEs to find out. Part 4 of our blog series focuses on Iceland – find out more.

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The definitive guide to crafting and executing a content marketing strategy in 2024

Elevate your digital presence in 2024 with Oban’s comprehensive guide to content marketing. Discover strategic insights, the latest trends, and actionable next steps.

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Three business people at a B2B exhibition

Attending a B2B event or trade show in 2024? Read these tips first

Discover essential tips for B2B event and trade show success in 2024. Learn how to prepare, engage, and follow up effectively, ensuring your efforts yield results.

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Global opportunities unveiled: A marketer’s guide to key dates in 2024

Maximise your brand’s global impact in 2024 with our marketer’s guide to key international dates, from cultural events to mega shopping events. Make 2024 your year of growth.

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Christmas across continents, Part 2: Jollof rice, Brazilian barbeques, and crazy cats

Part 2 of our festive blog series continues, with a look at Christmas traditions in Nigeria, Brazil, and Iceland through the eyes of our LIMEs.

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Christmas across continents, Part 1: Golden pigs, love hotels, and Nonna’s broomstick

Discover global Christmas traditions in Part 1 of our yuletide blog series. From golden pigs to love hotels and Nonna’s broomstick, our LIMEs share festive tales.

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A person holding a magnet labelled with 'paid media' and 'seo', attracting paper people that represents new leads.

How to generate more leads by integrating your SEO and paid media effectively

Seamless integration between SEO and paid media plays a pivotal role in maximising lead generation. Read our webinar summary to learn more.

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A photo of Jules, our Head of Paid Media, with a person using a phone in the background.

Navigating change: Key insights from Oban’s webinar on paid media in 2024

Explore 2024’s paid media landscape: SGE, Microsoft’s AI, and Google’s strategy. Gain strategic insights for success with Oban’s expert advice.

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A collage of the Oban team's wishes for 2024, with a notepad over the top displaying a handwritten '2024'.

Oban’s 2024 wishlist: Revamping ads, algorithms, and user experiences

Dive into Oban’s digital wish list for 2024, focusing on enhanced ad targeting, refined algorithms, and better user experiences. Find out more.

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[Webinar Recording] Business critical Paid Media Trends and 2024 predictions

Catch up on our webinar, highlighting he key search trends that will define 2024 and help you turbocharge your performance.

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The evolving landscape of multilingual digital marketing: A 2023 perspective

Learn why understanding regionalism, multilingualism, and cultural nuances is vital for business success in today’s interconnected world.

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The front cover for our guide 'Mastering Instagram for B2B success: Your comprehensive guide'

Unlock the power of B2B Instagram marketing: Download Oban’s exclusive guide

Are you ready to take your B2B marketing strategy to the next level? Discover how your business can make the most of Instagram with our comprehensive guide.

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Big Bus Award blog

Oban International wins at the Global Performance Marketing Awards 2023

Oban and Big Bus Tours have won a second award in as many weeks for their cross-border paid media campaign targeting 23 cities. Find out more.

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Managing an international team: Six tips for success

Discover essential tips for global team management from Oban’s International Resource Manager. Learn how to streamline communications and optimise productivity.

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Beyond borders: The art and science of international SEO for business growth

Learn how to target diverse search behaviours, navigate cultural nuances, and choose the right domain strategy to optimise your global web presence

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Big Bus Award blog

Oban International wins at E-Commerce Awards 2023 with Big Bus Tours campaign

Find out why Oban was recognised at this year’s E-Commerce Awards for our collaboration with Big Bus Tours. It’s a compelling story of paid media resilience.

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Optimising Google Business Profiles for attractions and sightseeing

Fully optimised Google Business Profiles for attractions and sightseeing businesses can enhance visibility, engagement, and local search rankings. Find out more.

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TikTok take-off: Your passport to travel branding success

Explore how TikTok is reshaping travel branding for Gen Z and millennials. Optimise your strategy to engage a diverse audience and fuel wanderlust.

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