The Oban Blog

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Cart abandonment

Solving the international complications of shopping cart abandonment

Cart abandonment can have a dramatic effect on e-commerce results and currently leads to an estimated loss of over $260 billion of lost sales.

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Why has my SEO stopped working?

Why has my SEO stopped working? And 6 tips to get it going again

August 15, 2018 Digital channels

Has your websites SEO performance dropped off? Well don't panic! It’s easy to turn search back into one of your most effective marketing channels.

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Mobile site speeds

Improve PPC conversions with mobile speed score

August 3, 2018 Digital channels

At their recent Marketing Live conference, Google announced that mobile speed scores have been added as an additional metric within Google Ads.

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What can you learn from brands you’ve never heard of?

What can you learn from brands you’ve never heard of?

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‘Hot Sales’ drive e-commerce confidence and delivers for brands in Latin America

May has seen two significant ‘Hot Sales’, both in Latin America and both e‑commerce events.

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Buying for mum: global Mother’s Day on this date spending statistics

What does recent data show us about gift purchasing for Mother's Day?

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BrightonSEO April 2018: hreflang tags demystified

Hreflang tags: common mistakes and how to spot them (from BrightonSEO)

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A golden opportunity for Japanese retailers

Shopping in Japan is a national obsession and Golden Week is in many ways its apogee.

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Need help with your hreflang tags? Come to BrightonSEO!

April 11, 2018 Digital channels

Need help with your hreflang tags? Come to BrightonSEO!

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Egypt bolsters e-commerce credentials

Egypt's technological credentials will soon make it an excellent choice for e‑commerce

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Celebrating mum: When and how we recognise mothers around the world

Global spending on Mother's Day is predicted to increase by over £5bn in 2018

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Are you already thinking about voice search? You should be

Are you already thinking about voice search? You should be

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6 ways to win at voice search in multiple international markets

February 22, 2018 Digital channels

6 ways to win at voice search in multiple international markets

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How to optimise e-commerce category pages for customers and search visibility

February 12, 2018 Digital channels

How to optimise e‑commerce category pages for customers and search visibility

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Webinar: Voice search for an international audience

January 31, 2018 Digital channels

Voice search is an increasingly important focus for digital marketing professionals around the globe.

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Google has a need for (mobile site) speed

January 18, 2018 Digital channels

Google has announced an update to the algorithm for mobile rankings which will go live in July this year.

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Buritisshu or Igirisu? How to make your fashion brand more visible in the Japanese market?

January 18, 2018 Digital channels

What are the e-commerce opportunities for British fashion brands in Japan?

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5 ways to improve international e‑commerce success with SEO, UX and CRO

January 10, 2018 Digital channels

5 ways to improve international e‑commerce success with SEO, UX and CRO

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