Blog

Ad blocking and privacy – why they matter for international media planning

August 12, 2019 Digital channels Matt Owen

Understanding how ad blocking and privacy issues vary across markets can and should be used to shape your global media strategy and execution.

No more public likes and views: what does demetrication mean for marketers?

August 8, 2019 Digital channels Xabier Izaguirre

Instagram has started hiding likes and video views from the public in countrywide tests. What does ‘demetrication’ mean for international digital marketing?

Why Arabic is not a culture

July 31, 2019 International Insights Damien Robert

In our latest article, we explain why your digital strategy for targeting Arab countries should consider Arabic as a language rather than a culture.

How empathy mapping can be used to help generate ideas for your business

July 25, 2019 Digital channels Catherine 'Pear' Goulbourne

Empathy mapping can be used by digital marketers, researchers, and PR professionals to find new outreach platforms and expand on content calendars.

Google’s recent updates and how they impact international SEO

July 18, 2019 Digital channels Emily Mace

Over the last four months, Google has made changes to its algorithm used to rank websites. We summarise these changes and the impact they might have on your international marketing efforts.

Foot in mouth marketing and how to cure it

July 9, 2019 International Insights Sarah Jennings

Recently, three large names have hit the news for all the wrong reasons. We explore the implications of cultural faux pas and how to avoid them.

CheckOut4Home&Garden: A guide to selling home and garden products around the world online

July 5, 2019 International Insights George Ward

Download our whitepaper for an in-depth look at how home and garden retailers can take advantage of advances in logistics enabling sales of larger items across borders.

Why online connection speeds will change your approach to international PPC

June 28, 2019 Digital channels Matt Owen

Online connection speeds are an often-overlooked factor which needs to be considered during the planning, execution and optimisation of PPC campaigns, particularly when conducting campaigns in multiple countries.

Chinese women talking, but not in Chinese

Why Chinese people don’t speak or write Chinese

June 13, 2019 International Insights George Ward

The truth is that Chinese people don't speak or write Chinese. They mainly speak Mandarin or Cantonese, among other dialects, and write in Simplified or Traditional characters. However, even this explanation doesn't reveal the full complexities involved.

How will Google’s latest update impact SEO for travel brands?

June 6, 2019 Digital channels Chloe McKenna

Following a successful beta test last year, Google has updated the way that it displays results from hotel keywords to include pricing in organic search results. What are the implications for travel brands?

The 5 most expensive mistakes brands make using international paid media

May 30, 2019 Digital channels Oliver Dixon

Some international paid media errors cost brands significant sums of money, either in wasted budget or missed revenue. We've listed some of the costliest international paid media mistakes that we’ve seen along with potential solutions.

Why you should never use automatic translation for your digital marketing

May 2, 2019 International Insights George Ward

Businesses seeking to persuade their audience to purchase a product or service need to build trust and familiarity with their brand. Any awkward mistranslations or inappropriate cultural references caused by an automated translation tool could disrupt this process irrevocably.