A fast-changing world: How inclusive beauty is re-shaping the industry
Since Rihanna launched Fenty in 2017, inclusive beauty has been on the rise. Find out how the industry is catering to traditionally under-served audiences.
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International Marketing Blog
News and insights from across the world of international digital marketing.
A fast-changing world: The massive challenges facing international tourism
The pandemic had a devastating effect on tourism. Now there are further pressures – including inflation, staff shortages and a growing pressure to be sustainable.
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A fast-changing world: How B2B marketers can embrace sustainability
Sustainability is a hot topic for B2Bs. But what does it really mean in practice and how can you communicate your green credentials to target audiences around the world?
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10 countries where it’s great to be a digital nomad
With remote working set to stay, countries are competing to attract talent by offering digital nomad visas. We look at some of the most popular destinations for remote workers.
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Are companies that support Pride pink-washing?
Increasingly, consumers see through Pride-themed campaigns that pink-wash the LGBTQ+ movement and are asking companies to put their money where their mouth is.
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Useful links and resources for international marketers
From market research to SEO, paid media, content and social media, here’s our list of useful links and resources every international marketer should know about.
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How well does your international website cater to users with a disability?
It’s estimated that 15% of the world’s population has some form of disability – do you know how accessible your website is?
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How to prepare now for Google’s Universal Analytics sunset
Google is sunsetting Universal Analytics which means there’s a pressing need for businesses to prepare now. Find out how to future-proof your business data.
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What is a B2B marketplace – and should you be selling on one?
Online B2B marketplaces are flourishing around the world – a process accelerated by the Covid-19 pandemic. But what are they, how do they work, and should you be on one?
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Greig Holbrook: 10 international digital marketing insights for 2022
As Oban turns 20, our founder Greig Holbrook shares his top 10 essential insights into the state of international digital marketing in 2022.
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Unusual birthday traditions around the world
As part of Oban’s 20th birthday celebrations, we take a look at some of the most eye-catching birthday traditions around the world, from Mexico to North Korea.
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Oban was born in 2002. What else was going on that year?
To mark our 20th birthday, we’re taking a trip down memory lane to revisit the year we started. From the introduction of the Euro to Brazil winning the World Cup, 2002 was an eventful year…
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Ramadan 2022: An explainer for digital marketers
With Ramadan around the corner, we explore consumer behaviour in the run-up to this key global experience – plus tips for how digital marketers can create meaningful campaigns.
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International Women’s Day 2022: Spotlight on women in Malaysia
In the final part of our IWD 2022 blog series, Debbie – a Local In-Market Expert who lives in Kuala Lumpur, Malaysia – shares her insights about life for women in her country.
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International Women’s Day 2022: Spotlight on women in Mexico
For the fifth instalment of our International Women’s Day 2022 blog series, we spoke to Berenice, a LIME who lives in Querétaro, about life for women in Mexico.
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International Women’s Day 2022: Spotlight on women in Nigeria
Our IWD 2022 blog series continues. We spoke to Tomi, who lives in Abuja, to find out more about life for women in Nigeria, Africa’s most populous country.
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International Women’s Day 2022: Spotlight on women in Egypt
Continuing our International Women’s Day blog series, our LIME from Egypt tells us what it’s like for women in the workplace in her country.
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International Women’s Day 2022: Spotlight on women in Russia
To mark IWD 2022, our Local In-Market Expert in Moscow talks to us about the economic, political and social conditions for women in Russia.
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International Women’s Day 2022: Spotlight on women in China
We spoke to our Local In-Market Expert in Shanghai to find out more about economic, political and social conditions for women in China.
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15 key principles to help you succeed internationally
We outline the most important principles for successful international business expansion – to help you maximise the biggest marketing opportunities and avoid costly mistakes.
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The rise of C-beauty: How Chinese consumers are driving beauty innovation
K-beauty and J-beauty have been big news in recent years but now it’s time for C-beauty to shine. We delve into the Chinese beauty scene and find out what marketers need to know.
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