Global vs Local: 5 lessons for international marketers
Oban’s recent webinar involved international marketers from different sectors discussing how to make the most of the post-Covid landscape. Here are the key takeaways.
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News and insights from across the world of international digital marketing.
How have fewer face-to-face meetings affected B2B relationships?
Covid put a stop to face-to-face meetings, which have traditionally been the bedrock of B2B relationships. How has this affected the B2B buying journey?
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Cross-cultural UX: Six tips for success
Understanding cultural differences is key to cross-cultural UX. Without cross-cultural UX, international websites can fail to connect and build loyalty with local audiences.
Continue Reading![[Podcast] Ep. 6 - Independence Day (U.S.)](https://obaninternational.com/wp-content/uploads/2021/06/Blog-image-Podcast-Episode-6-copy-440x295.png)
[Podcast] Ep. 6 – 4th of July
The sixth episode of our new podcast, The Global Marketing Calendar, is available now.
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Hey Alexa: How relevant is voice search for B2B marketing?
Voice search has been the next big thing for years – but how relevant is it for B2B marketing and what do B2B marketers need to know?
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Clubhouse: What a privacy faux pas tells us about localisation
It’s easy to overlook details when localising your content – but omissions and mistakes can undermine your brand impact and negatively affect conversion rate.
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[Podcast] Ep.5 – Midsommar
The fifth episode of our new podcast, The Global Marketing Calendar, is available now.
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[Download] International B2B: 2021 sector snapshot
Our easy-to-read guide contains key stats, future trends, the winners and losers of the past year, plus top tips for marketers.
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How to localise content at scale: 10 tips for marketers
Localisation is about sending the right message, to the right audience, at the right time, and in the right place. Read our top tips for content localisation.
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[Podcast] Ep.4 – Eid ul-Fitr
The fourth episode of our new podcast, The Global Marketing Calendar, is available now.
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[Download] International e-commerce: 2021 sector snapshot
Our easy-to-read guide contains key stats, future trends, the biggest e-commerce markets in the world, plus top tips for marketers.
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How culture affects financial decision-making around the world
Money makes the world go round, as the saying goes. We explore how culture affects perceptions of money and financial behaviour around the world.
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[Podcast] Ep.3 – King’s Day
The third episode of our new podcast, The Global Marketing Calendar, is available now.
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Tourism after Covid-19: An interview with Big Bus Tours
When will international tourism resume? We speak to Big Bus Tours to find out how a leading global attractions business adjusted to Covid & what the future holds.
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10 tips for B2B white paper success
B2B white papers play an important role in B2B content marketing. Read our top tips for white paper success & how to cut through the B2B marketing noise.
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Are white papers dead?
What is a white paper in B2B marketing? White papers are a staple of B2B content marketing but are they still relevant & when should you use them in the buying cycle?
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Is virtual queuing here to stay?
What is virtual queuing and how does a virtual queue work? Covid-19 has accelerated many e-commerce innovations, some of which are here to stay.
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[Podcast] Ep.2 – White Day
The second episode of our new podcast, The Global Marketing Calendar, is available now.
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