Webinar Recording: Digital Travel Trends

In our latest webinar, we explore the evolving travel landscape and how brands can adapt to engage with their audience and measure success.

Lead by Charlotte Deacon (Director of Client Services) and Niamh Wallis (Account Director), you’ll learn:

💸 How global inflation trends are affecting consumer behaviour and why travel remains a top priority despite economic uncertainty

🌎 The critical role of localisation in international campaigns and how linguistic accuracy and cultural insights can boost your marketing effectiveness

🤖 How AI chatbots are transforming user expectations and SEO, and how to leverage these changes for your brand

🖱️ The significant increases in travel spending and CPC for paid search, and the importance of diversifying your media mix for better ROI

📊 How prioritising data-driven decision-making and embracing new technologies can keep your brand ahead of the competition in the travel industry

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To find out how Oban can help your business grow internationally, please get in touch.

Oban International is the digital marketing agency specialising in international expansion.
Our LIME (Local In-Market Expert) Network provides up to date cultural input and insights from over 80 markets around the world, helping clients realise the best marketing opportunities and avoid the costliest mistakes.