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International Marketing Blog

News and insights from across the world of international digital marketing.

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Back-to-school is one of the biggest milestones in the retail calendar and 2021 is forecast to be bigger than ever. How do back-to-school traditions vary around the world?

Back to school 2021: Traditions around the world

Back-to-school is one of the biggest milestones in the retail calendar and 2021 is forecast to be bigger than ever. How do back-to-school traditions vary around the world?

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8 things you need to know about Tokyo 2020

8 things you need to know about Tokyo 2020

August 4, 2021 Digital channels

This year’s Olympic Games – which still bear the moniker Tokyo 2020 – are anything but business as usual. What do international marketers need to know about this global event?

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Digital platform news: International marketing snapshot

Digital platform news: International marketing snapshot

We take a look at the latest digital platform news, including Apple’s move to protect mail privacy, TikTok’s new ad features, Microsoft’s Unified Smart Campaigns, and more.

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Global vs Local: 5 lessons for international marketers

Global vs Local: 5 lessons for international marketers

Oban’s recent webinar involved international marketers from different sectors discussing how to make the most of the post-Covid landscape. Here are the key takeaways.

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How have fewer face-to-face meetings affected B2B relationships?

How have fewer face-to-face meetings affected B2B relationships?

Covid put a stop to face-to-face meetings, which have traditionally been the bedrock of B2B relationships. How has this affected the B2B buying journey?

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Cross-cultural UX: Six tips for success

Cross-cultural UX: Six tips for success

Understanding cultural differences is key to cross-cultural UX. Without cross-cultural UX, international websites can fail to connect and build loyalty with local audiences.

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Hey Alexa: How relevant is voice search for B2B marketing?

Hey Alexa: How relevant is voice search for B2B marketing?

Voice search has been the next big thing for years – but how relevant is it for B2B marketing and what do B2B marketers need to know?

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Clubhouse: What a privacy faux pas tells us about localisation

Clubhouse: What a privacy faux pas tells us about localisation

It’s easy to overlook details when localising your content – but omissions and mistakes can undermine your brand impact and negatively affect conversion rate.

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How to localise content at scale: 10 tips for marketers

May 12, 2021 Digital channels

Localisation is about sending the right message, to the right audience, at the right time, and in the right place. Read our top tips for content localisation.

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How culture affects financial decision-making around the world

How culture affects financial decision-making around the world

April 21, 2021 Digital channels

Money makes the world go round, as the saying goes. We explore how culture affects perceptions of money and financial behaviour around the world.

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Tourism after Covid-19: An interview with Big Bus Tours

Tourism after Covid-19: An interview with Big Bus Tours

When will international tourism resume? We speak to Big Bus Tours to find out how a leading global attractions business adjusted to Covid & what the future holds.

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B2B content marketing tips

10 tips for B2B white paper success

March 24, 2021 Digital channels

B2B white papers play an important role in B2B content marketing. Read our top tips for white paper success & how to cut through the B2B marketing noise.

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Are whitepapers dead?

Are white papers dead?

March 17, 2021 Digital channels

What is a white paper in B2B marketing? White papers are a staple of B2B content marketing but are they still relevant & when should you use them in the buying cycle?

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Virtual queues

Is virtual queuing here to stay?

What is virtual queuing and how does a virtual queue work? Covid-19 has accelerated many e-commerce innovations, some of which are here to stay.

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The rise of Buy Now, Pay Later around the world

The rise of Buy Now, Pay Later around the world

February 24, 2021 Digital channels

What is Buy Now, Pay Later? BNPL is one of the fastest growing online payment methods. Find out why it’s so popular and how it varies around the world.

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Sustainability is increasingly important for marketers. In this article, we explore sustainable finance in Scandinavia, sustainable fashion in India and sustainable tourism in Africa.

Why sustainability is increasingly important for international marketers

February 17, 2021 Digital channels

Sustainability is increasingly important for marketers. In this article, we explore sustainable finance in Scandinavia, sustainable fashion in India and sustainable tourism in Africa.

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How Covid has changed the B2B buying journey

How Covid has changed the B2B buying journey

February 10, 2021 Digital channels

Covid has led to large scale remote working and put face to face events on hold for now. We explore what this means for the B2B buying journey.

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Fintech is growing globally. In this article, we take a look at some of the world’s leading fintech hubs, including Singapore, Lithuania, Switzerland, the Netherlands and India. Find out more.

How does fintech compare around the world?

January 27, 2021 Digital channels

Fintech is growing globally. In this article, we take a look at some of the world’s leading fintech hubs, including Singapore, Lithuania, Switzerland, the Netherlands and India. Find out more.

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