
All you need is love: Valentine’s traditions around the world
Love is in the air! Find out how Valentine’s Day consumer behaviour has evolved in recent years, and how different cultures celebrate Valentine’s Day.
Continue ReadingNews and insights from across the world of international digital marketing.
Love is in the air! Find out how Valentine’s Day consumer behaviour has evolved in recent years, and how different cultures celebrate Valentine’s Day.
Continue ReadingChatGPT and other forms of AI will affect how search engines operate, potentially leading to greater divergence within the search landscape.
Continue ReadingOban’s Head of Paid Media, Jules Bodoulé Sosso, outlines five key trends which will shape the paid media landscape in 2023.
Continue ReadingIn our latest webinar, Dave Cousin, our Head of SEO, explains why Core Web Vitals are still relevant for the future as they continue to evolve.
Continue ReadingBlack Friday and Cyber Monday are key dates for retail, travel, and hospitality. Use our handy checklist to make sure your e-commerce brand is prepared.
Continue ReadingCan social media get real? The BeReal app has tapped into a consumer desire for authentic, unfiltered content. But is there a role for brands on such an app?
Continue ReadingOban’s Head of Organic SEO, Dave Cousin, says we have always evolved our search habits to match the capabilities of search engines – so we’ll increasingly use voice too.
Continue ReadingConsumers around the world are grappling with a cost of living crisis. How should businesses adjust their marketing in this inflationary landscape?
Continue ReadingHow helpful is Google’s Helpful Content update? We explore Google’s latest update and what it means for your website. Find out more.
Continue ReadingWith remote working set to stay, countries are competing to attract talent by offering digital nomad visas. We look at some of the most popular destinations for remote workers.
Continue ReadingIncreasingly, consumers see through Pride-themed campaigns that pink-wash the LGBTQ+ movement and are asking companies to put their money where their mouth is.
Continue ReadingFrom market research to SEO, paid media, content and social media, here’s our list of useful links and resources every international marketer should know about.
Continue ReadingIt’s estimated that 15% of the world’s population has some form of disability – do you know how accessible your website is?
Continue ReadingThe UK and Australia's trade deal comes into effect in 2022 – which means there’s never been a better time for UK businesses to expand into Australia.
Continue ReadingFor international marketers, ensuring the localised versions of your website have relevant links from other local websites is important for SEO visibility. Here’s what you need to know.
Continue ReadingHofstede’s theory of cultural dimensions is a framework for understanding cultural differences. It’s still highly relevant for international marketers. Find out more.
Continue ReadingPost-Covid, how do B2Bs maximise international lead generation using digital marketing? Here are six key principles to underpin B2B marketing success and drive leads.
Continue ReadingGoogle’s MUM update aims to overcome language and format barriers to deliver an improved search experience. We explain what it means for multilingual websites.
Continue ReadingWhat to buy the marketer in your life this holiday season? If you need gift inspiration, we’ve curated a selection of books every marketer should read.
Continue ReadingA central aspect of international SEO is domain strategy – but how do you ensure the right approach for your brand? Our overview tells you everything you need to know.
Continue ReadingFind out more about key international SEO terms and definitions in our comprehensive SEO glossary for 2021.
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