Five ways to supercharge B2B lead generation
In this week’s blog, Oban explores five ways to supercharge B2B lead generation, inspired by a recent talk we attended at the Festival of Marketing.
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News and insights from across the world of international digital marketing.
The new Digital Sales Tax: What advertisers need to know
Find out how Amazon, Google, eBay, Facebook and Apple are responding to the new Digital Sales Tax and what this means for advertisers.
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[Webinar] Planning for 2021
In our latest webinar, we discuss what you can do to prepare your marketing activity for next year and the areas of growth that you should be looking out for.
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Life after lockdown: a ten-point checklist for digital marketers
As countries around the world start to ease their lockdown conditions, here are ten things digital marketers should bear in mind.
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How does B2B UX vary from B2C?
Great UX in a B2C context is not necessarily the same in B2B - learn more with our tips and examples.
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Three ways US B2B brands are embracing digital
We explore three ways B2B marketers are using digital to create engaging customer experiences.
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Paid Media Platform News
Find out the latest developments in the world of Paid Media in our news roundup.
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How and when to target travellers for your brand
Some travellers are spontaneous, whilst others love to plan ahead. Learn how and when to target these different travel audiences in our latest article.
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Voice search: how will international brands talk their way to success?
The ways consumers can interact with voice assistants has grown rapidly, but what are the international implications of voice search technology?
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VPNs: why they matter for paid media plans
Understanding how VPN usage varies across markets can and should be used to shape your global media strategy and execution.
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Ad blocking and privacy – why they matter for international media planning
Understanding how ad blocking and privacy issues vary across markets can and should be used to shape your global media strategy and execution.
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No more public likes and views: what does demetrication mean for marketers?
Instagram has started hiding likes and video views from the public in countrywide tests. What does ‘demetrication’ mean for international digital marketing?
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How empathy mapping can be used to help generate ideas for your business
Empathy mapping can be used by digital marketers, researchers, and PR professionals to find new outreach platforms and expand on content calendars.
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Google’s recent updates and how they impact international SEO
Over the last four months, Google has made changes to its algorithm used to rank websites. We summarise these changes and the impact they might have on your international marketing efforts.
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Why online connection speeds will change your approach to international PPC
Online connection speeds are an often-overlooked factor which needs to be considered during the planning, execution and optimisation of PPC campaigns, particularly when conducting campaigns in multiple countries.
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How will Google’s latest update impact SEO for travel brands?
Following a successful beta test last year, Google has updated the way that it displays results from hotel keywords to include pricing in organic search results. What are the implications for travel brands?
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The 5 most expensive mistakes brands make using international paid media
Some international paid media errors cost brands significant sums of money, either in wasted budget or missed revenue. We've listed some of the costliest international paid media mistakes that we’ve seen along with potential solutions.
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How to generate high-quality B2B leads with international digital marketing
While all brands and products are different and need to be considered in isolation, there are several ways that digital marketing can generally be used to generate high-quality B2B leads.
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