International Marketing Blog

News and insights from across the world of international digital marketing.

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Video players of different examples of text-to-video generated by AI.

Sora: OpenAI’s content crusade conjures curiosity and concerns

OpenAI introduces Sora, a groundbreaking text-to-video model with significant impact. Explore its predicted influence and challenges, especially for international brands.

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TikTok marketing for B2B brands: Pros, cons, and winning strategies

TikTok has been hugely popular across all age ranges and interests — so is it time for B2B companies to enter the space? Find out more.

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The front cover of Oban's latest guide about B2B personas on an abstract background

Download now: Oban’s guide to crafting effective B2B personas in 2024

Our guide dives deep into how the pandemic has reshaped buyer behaviours and why understanding these shifts is more critical than ever.

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The definitive guide to crafting and executing a content marketing strategy in 2024

Elevate your digital presence in 2024 with Oban’s comprehensive guide to content marketing. Discover strategic insights, the latest trends, and actionable next steps.

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A person holding a magnet labelled with 'paid media' and 'seo', attracting paper people that represents new leads.

How to generate more leads by integrating your SEO and paid media effectively

Seamless integration between SEO and paid media plays a pivotal role in maximising lead generation. Read our webinar summary to learn more.

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A photo of Jules, our Head of Paid Media, with a person using a phone in the background.

Navigating change: Key insights from Oban’s webinar on paid media in 2024

Explore 2024’s paid media landscape: SGE, Microsoft’s AI, and Google’s strategy. Gain strategic insights for success with Oban’s expert advice.

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A collage of the Oban team's wishes for 2024, with a notepad over the top displaying a handwritten '2024'.

Oban’s 2024 wishlist: Revamping ads, algorithms, and user experiences

Dive into Oban’s digital wish list for 2024, focusing on enhanced ad targeting, refined algorithms, and better user experiences. Find out more.

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[Webinar Recording] Business critical Paid Media Trends and 2024 predictions

Catch up on our webinar, highlighting he key search trends that will define 2024 and help you turbocharge your performance.

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Managing an international team: Six tips for success

Discover essential tips for global team management from Oban’s International Resource Manager. Learn how to streamline communications and optimise productivity.

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Beyond borders: The art and science of international SEO for business growth

Learn how to target diverse search behaviours, navigate cultural nuances, and choose the right domain strategy to optimise your global web presence

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Optimising Google Business Profiles for attractions and sightseeing

Fully optimised Google Business Profiles for attractions and sightseeing businesses can enhance visibility, engagement, and local search rankings. Find out more.

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TikTok take-off: Your passport to travel branding success

Explore how TikTok is reshaping travel branding for Gen Z and millennials. Optimise your strategy to engage a diverse audience and fuel wanderlust.

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How an international approach to linguistics supports machine learning

Want to know how to structure international reach so machine learning can spot patterns and opportunities more easily? Oban’s Head of Paid Media explains how.

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Why international reach makes it easier to adopt smart bidding

If your business operates in multiple markets, then you have an advantage when it comes to smart bidding. Oban’s Head of Paid Media explains why.

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Is the West ready for super apps?

Elon Musk wants to turn Twitter into a super app, similar to China’s ubiquitous WeChat. But is the West ready? Find out more.

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ChatGPT will change how we search but is no Google killer

February 9, 2023 Digital channels

ChatGPT and other forms of AI will affect how search engines operate, potentially leading to greater divergence within the search landscape.

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2023 Predictions: Key paid media trends for next year

Oban’s Head of Paid Media, Jules Bodoulé Sosso, outlines five key trends which will shape the paid media landscape in 2023.

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[Webinar] Core Web Vitals: 2023 & Beyond

In our latest webinar, Dave Cousin, our Head of SEO, explains why Core Web Vitals are still relevant for the future as they continue to evolve.

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How prepared are you for this year’s Black Friday and Cyber Monday?

Black Friday and Cyber Monday are key dates for retail, travel, and hospitality. Use our handy checklist to make sure your e-commerce brand is prepared.

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A fast changing world: Should your brand be taking BeReal seriously?

Can social media get real? The BeReal app has tapped into a consumer desire for authentic, unfiltered content. But is there a role for brands on such an app?

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A fast-changing world: The inexorable rise of voice search

September 21, 2022 Digital channels

Oban’s Head of Organic SEO, Dave Cousin, says we have always evolved our search habits to match the capabilities of search engines – so we’ll increasingly use voice too.

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