How an international approach to linguistics supports machine learning
Want to know how to structure international reach so machine learning can spot patterns and opportunities more easily? Oban’s Head of Paid Media explains how.
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International Marketing Blog
News and insights from across the world of international digital marketing.
Why international reach makes it easier to adopt smart bidding
If your business operates in multiple markets, then you have an advantage when it comes to smart bidding. Oban’s Head of Paid Media explains why.
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Is the West ready for super apps?
Elon Musk wants to turn Twitter into a super app, similar to China’s ubiquitous WeChat. But is the West ready? Find out more.
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ChatGPT will change how we search but is no Google killer
ChatGPT and other forms of AI will affect how search engines operate, potentially leading to greater divergence within the search landscape.
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2023 Predictions: Key paid media trends for next year
Oban’s Head of Paid Media, Jules Bodoulé Sosso, outlines five key trends which will shape the paid media landscape in 2023.
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[Webinar] Core Web Vitals: 2023 & Beyond
In our latest webinar, Dave Cousin, our Head of SEO, explains why Core Web Vitals are still relevant for the future as they continue to evolve.
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How prepared are you for this year’s Black Friday and Cyber Monday?
Black Friday and Cyber Monday are key dates for retail, travel, and hospitality. Use our handy checklist to make sure your e-commerce brand is prepared.
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A fast changing world: Should your brand be taking BeReal seriously?
Can social media get real? The BeReal app has tapped into a consumer desire for authentic, unfiltered content. But is there a role for brands on such an app?
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A fast-changing world: The inexorable rise of voice search
Oban’s Head of Organic SEO, Dave Cousin, says we have always evolved our search habits to match the capabilities of search engines – so we’ll increasingly use voice too.
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A fast-changing world: How brands should respond to the cost-of-living crisis
Consumers around the world are grappling with a cost of living crisis. How should businesses adjust their marketing in this inflationary landscape?
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A fast-changing world: Google’s Helpful Content update
How helpful is Google’s Helpful Content update? We explore Google’s latest update and what it means for your website. Find out more.
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Useful links and resources for international marketers
From market research to SEO, paid media, content and social media, here’s our list of useful links and resources every international marketer should know about.
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How well does your international website cater to users with a disability?
It’s estimated that 15% of the world’s population has some form of disability – do you know how accessible your website is?
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How to build international links for SEO
For international marketers, ensuring the localised versions of your website have relevant links from other local websites is important for SEO visibility. Here’s what you need to know.
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Hofstede’s theory of cultural dimensions: Why it’s relevant to international marketing
Hofstede’s theory of cultural dimensions is a framework for understanding cultural differences. It’s still highly relevant for international marketers. Find out more.
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6 key principles for international B2B lead generation
Post-Covid, how do B2Bs maximise international lead generation using digital marketing? Here are six key principles to underpin B2B marketing success and drive leads.
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What Google’s MUM update means for international SEO
Google’s MUM update aims to overcome language and format barriers to deliver an improved search experience. We explain what it means for multilingual websites.
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Christmas gift ideas: 10 books for international marketers
What to buy the marketer in your life this holiday season? If you need gift inspiration, we’ve curated a selection of books every marketer should read.
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How to get your international domain strategy absolutely right
A central aspect of international SEO is domain strategy – but how do you ensure the right approach for your brand? Our overview tells you everything you need to know.
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International SEO glossary: Key terms and definitions
Find out more about key international SEO terms and definitions in our comprehensive SEO glossary for 2021.
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How to choose an international SEO agency
Choosing the right international SEO partner is crucial for businesses looking to achieve overseas growth. What should international marketers bear in mind?
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