Digital channels

International Marketing Blog

News and insights from across the world of international digital marketing.

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A fast changing world: Should your brand be taking BeReal seriously?

Can social media get real? The BeReal app has tapped into a consumer desire for authentic, unfiltered content. But is there a role for brands on such an app?

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A fast-changing world: The inexorable rise of voice search

September 21, 2022 Digital channels

Oban’s Head of Organic SEO, Dave Cousin, says we have always evolved our search habits to match the capabilities of search engines – so we’ll increasingly use voice too.

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A fast-changing world: How brands should respond to the cost-of-living crisis

Consumers around the world are grappling with a cost of living crisis. How should businesses adjust their marketing in this inflationary landscape?

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How helpful is Google’s Helpful Content update? We explore Google’s latest update and what it means for your website. Find out more.

A fast-changing world: Google’s Helpful Content update

How helpful is Google’s Helpful Content update? We explore Google’s latest update and what it means for your website. Find out more.

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10 countries where it’s great to be a digital nomad

With remote working set to stay, countries are competing to attract talent by offering digital nomad visas. We look at some of the most popular destinations for remote workers.

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Are companies that support Pride pink-washing?

Increasingly, consumers see through Pride-themed campaigns that pink-wash the LGBTQ+ movement and are asking companies to put their money where their mouth is.

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Useful links and resources for international marketers

From market research to SEO, paid media, content and social media, here’s our list of useful links and resources every international marketer should know about.

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How well does your international website cater to users with a disability?

It’s estimated that 15% of the world’s population has some form of disability – do you know how accessible your website is?

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The UK and Australia's trade deal comes into effect in 2022 – which means there’s never been a better time for UK businesses to expand into Australia.

Australia: A great market opportunity for UK businesses in 2022

The UK and Australia's trade deal comes into effect in 2022 – which means there’s never been a better time for UK businesses to expand into Australia.

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For international marketers, ensuring the localised versions of your website have relevant links from other local websites is important for SEO visibility. Here’s what you need to know.

How to build international links for SEO

For international marketers, ensuring the localised versions of your website have relevant links from other local websites is important for SEO visibility. Here’s what you need to know.

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Hofstede’s theory of cultural dimensions is a framework for understanding cultural differences. It’s still highly relevant for international marketers. Find out more.

Hofstede’s theory of cultural dimensions: Why it’s relevant to international marketing

Hofstede’s theory of cultural dimensions is a framework for understanding cultural differences. It’s still highly relevant for international marketers. Find out more.

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6 key principles for international B2B lead generation

6 key principles for international B2B lead generation

Post-Covid, how do B2Bs maximise international lead generation using digital marketing? Here are six key principles to underpin B2B marketing success and drive leads.

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What Google’s MUM update means for international SEO

What Google’s MUM update means for international SEO

Google’s MUM update aims to overcome language and format barriers to deliver an improved search experience. We explain what it means for multilingual websites.

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Christmas gift ideas: 10 books for international marketers

Christmas gift ideas: 10 books for international marketers

What to buy the marketer in your life this holiday season? If you need gift inspiration, we’ve curated a selection of books every marketer should read.

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How to get your international domain strategy absolutely right

How to get your international domain strategy absolutely right

A central aspect of international SEO is domain strategy – but how do you ensure the right approach for your brand? Our overview tells you everything you need to know.

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Find out more about key international SEO terms and definitions in our comprehensive SEO glossary for 2021.

International SEO glossary: Key terms and definitions

Find out more about key international SEO terms and definitions in our comprehensive SEO glossary for 2021.

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Choosing the right international SEO partner is crucial for businesses looking to achieve overseas growth. What should international marketers bear in mind?

How to choose an international SEO agency

Choosing the right international SEO partner is crucial for businesses looking to achieve overseas growth. What should international marketers bear in mind?

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A B2B subscription model provides steady, predictable income, as well as more data to understand customers. What else do international marketers need to know?

The rise of B2B subscriptions: What international marketers need to know

A B2B subscription model provides steady, predictable income, as well as more data to understand customers. What else do international marketers need to know?

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Back-to-school is one of the biggest milestones in the retail calendar and 2021 is forecast to be bigger than ever. How do back-to-school traditions vary around the world?

Back to school 2021: Traditions around the world

Back-to-school is one of the biggest milestones in the retail calendar and 2021 is forecast to be bigger than ever. How do back-to-school traditions vary around the world?

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8 things you need to know about Tokyo 2020

8 things you need to know about Tokyo 2020

August 4, 2021 Digital channels

This year’s Olympic Games – which still bear the moniker Tokyo 2020 – are anything but business as usual. What do international marketers need to know about this global event?

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Digital platform news: International marketing snapshot

Digital platform news: International marketing snapshot

We take a look at the latest digital platform news, including Apple’s move to protect mail privacy, TikTok’s new ad features, Microsoft’s Unified Smart Campaigns, and more.

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