The biggest international site migration mistakes every brand should avoid
Find out how to migrate your website without making costly mistakes. Learn tips to make sure everything goes smoothly for users and search engines.
Continue Reading
International Marketing Blog
News and insights from across the world of international digital marketing.
How to track referral traffic from AI platforms like ChatGPT in Google Analytics 4
Discover how to track AI platform referral traffic in Google Analytics 4. Learn setup tips, analysis techniques, and stay updated with our concise guide.
Continue Reading
From Perspectives to profits: Google’s new ad format sparks speculation
Google’s potential new ad format marks a shift towards a social-centric experience, with lucrative implications for greater reach. Find out more.
Continue Reading
Sora: OpenAI’s content crusade conjures curiosity and concerns
OpenAI introduces Sora, a groundbreaking text-to-video model with significant impact. Explore its predicted influence and challenges, especially for international brands.
Continue Reading
TikTok marketing for B2B brands: Pros, cons, and winning strategies
TikTok has been hugely popular across all age ranges and interests — so is it time for B2B companies to enter the space? Find out more.
Continue Reading
Download now: Oban’s guide to crafting effective B2B personas in 2024
Our guide dives deep into how the pandemic has reshaped buyer behaviours and why understanding these shifts is more critical than ever.
Continue Reading
The definitive guide to crafting and executing a content marketing strategy in 2024
Elevate your digital presence in 2024 with Oban’s comprehensive guide to content marketing. Discover strategic insights, the latest trends, and actionable next steps.
Continue Reading
How to generate more leads by integrating your SEO and paid media effectively
Seamless integration between SEO and paid media plays a pivotal role in maximising lead generation. Read our webinar summary to learn more.
Continue Reading
Navigating change: Key insights from Oban’s webinar on paid media in 2024
Explore 2024’s paid media landscape: SGE, Microsoft’s AI, and Google’s strategy. Gain strategic insights for success with Oban’s expert advice.
Continue Reading
Oban’s 2024 wishlist: Revamping ads, algorithms, and user experiences
Dive into Oban’s digital wish list for 2024, focusing on enhanced ad targeting, refined algorithms, and better user experiences. Find out more.
Continue Reading
[Webinar Recording] Business critical Paid Media Trends and 2024 predictions
Catch up on our webinar, highlighting he key search trends that will define 2024 and help you turbocharge your performance.
Continue Reading
Managing an international team: Six tips for success
Discover essential tips for global team management from Oban’s International Resource Manager. Learn how to streamline communications and optimise productivity.
Continue Reading
Beyond borders: The art and science of international SEO for business growth
Learn how to target diverse search behaviours, navigate cultural nuances, and choose the right domain strategy to optimise your global web presence
Continue Reading
Optimising Google Business Profiles for attractions and sightseeing
Fully optimised Google Business Profiles for attractions and sightseeing businesses can enhance visibility, engagement, and local search rankings. Find out more.
Continue Reading
TikTok take-off: Your passport to travel branding success
Explore how TikTok is reshaping travel branding for Gen Z and millennials. Optimise your strategy to engage a diverse audience and fuel wanderlust.
Continue Reading
How an international approach to linguistics supports machine learning
Want to know how to structure international reach so machine learning can spot patterns and opportunities more easily? Oban’s Head of Paid Media explains how.
Continue Reading
Why international reach makes it easier to adopt smart bidding
If your business operates in multiple markets, then you have an advantage when it comes to smart bidding. Oban’s Head of Paid Media explains why.
Continue Reading
Is the West ready for super apps?
Elon Musk wants to turn Twitter into a super app, similar to China’s ubiquitous WeChat. But is the West ready? Find out more.
Continue Reading
ChatGPT will change how we search but is no Google killer
ChatGPT and other forms of AI will affect how search engines operate, potentially leading to greater divergence within the search landscape.
Continue Reading
2023 Predictions: Key paid media trends for next year
Oban’s Head of Paid Media, Jules Bodoulé Sosso, outlines five key trends which will shape the paid media landscape in 2023.
Continue Reading
[Webinar] Core Web Vitals: 2023 & Beyond
In our latest webinar, Dave Cousin, our Head of SEO, explains why Core Web Vitals are still relevant for the future as they continue to evolve.
Continue ReadingPage 1 of 5