International Marketing Blog

News and insights from across the world of international digital marketing.

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A young woman sitting in a living room, scrolling on her phone. There is a speech bubble coming from her phone that says 'Google AI Overviews'.

Oban’s view on Google’s AI Overviews: A significant shift for SEO

Read Oban’s perspective on Google’s AI Overviews rollout, a pivotal moment in SEO. Prepare confidently for this shift in search results.

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A graphic of a dart hitting the bullseye of a target. A portrait photo of Jules Bodoulé Sosso, our Head of Paid Media.

Webinar Recording: Consumer search is the new integrated search

We explore the evolution of integrated search, covering the importance of consumer search behavior and the need for a personalized brand experience across different channels.

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The crucial role of SEO for luxury brands: Maximising global reach and relevance

Explore the pivotal role of SEO in driving global success for luxury brands. Discover actionable insights and pitfalls to avoid in this expert guide.

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A graphic of a woman browsing the internet on her phone with SEO related icons around her. A portrait photo of Charlie Thornton, our Deputy Head of SEO.

8 essential insights from Oban’s organic search webinar

Want to know more about today’s organic search landscape? Check out Oban’s recent webinar summary, covering AI impacts, regulatory changes, and industry shifts.

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The biggest international site migration mistakes every brand should avoid

Find out how to migrate your website without making costly mistakes. Learn tips to make sure everything goes smoothly for users and search engines.

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How to track referral traffic from AI platforms like ChatGPT in Google Analytics 4

Discover how to track AI platform referral traffic in Google Analytics 4. Learn setup tips, analysis techniques, and stay updated with our concise guide.

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From Perspectives to profits: Google’s new ad format sparks speculation

Google’s potential new ad format marks a shift towards a social-centric experience, with lucrative implications for greater reach. Find out more.

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Sora: OpenAI’s content crusade conjures curiosity and concerns

OpenAI introduces Sora, a groundbreaking text-to-video model with significant impact. Explore its predicted influence and challenges, especially for international brands.

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TikTok marketing for B2B brands: Pros, cons, and winning strategies

TikTok has been hugely popular across all age ranges and interests — so is it time for B2B companies to enter the space? Find out more.

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Download now: Oban’s guide to crafting effective B2B personas in 2024

Our guide dives deep into how the pandemic has reshaped buyer behaviours and why understanding these shifts is more critical than ever.

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The definitive guide to crafting and executing a content marketing strategy in 2024

Elevate your digital presence in 2024 with Oban’s comprehensive guide to content marketing. Discover strategic insights, the latest trends, and actionable next steps.

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A person holding a magnet labelled with 'paid media' and 'seo', attracting paper people that represents new leads.

How to generate more leads by integrating your SEO and paid media effectively

Seamless integration between SEO and paid media plays a pivotal role in maximising lead generation. Read our webinar summary to learn more.

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A photo of Jules, our Head of Paid Media, with a person using a phone in the background.

Navigating change: Key insights from Oban’s webinar on paid media in 2024

Explore 2024’s paid media landscape: SGE, Microsoft’s AI, and Google’s strategy. Gain strategic insights for success with Oban’s expert advice.

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A collage of the Oban team's wishes for 2024, with a notepad over the top displaying a handwritten '2024'.

Oban’s 2024 wishlist: Revamping ads, algorithms, and user experiences

Dive into Oban’s digital wish list for 2024, focusing on enhanced ad targeting, refined algorithms, and better user experiences. Find out more.

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[Webinar Recording] Business critical Paid Media Trends and 2024 predictions

Catch up on our webinar, highlighting he key search trends that will define 2024 and help you turbocharge your performance.

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Managing an international team: Six tips for success

Discover essential tips for global team management from Oban’s International Resource Manager. Learn how to streamline communications and optimise productivity.

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Beyond borders: The art and science of international SEO for business growth

Learn how to target diverse search behaviours, navigate cultural nuances, and choose the right domain strategy to optimise your global web presence

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Optimising Google Business Profiles for attractions and sightseeing

Fully optimised Google Business Profiles for attractions and sightseeing businesses can enhance visibility, engagement, and local search rankings. Find out more.

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TikTok take-off: Your passport to travel branding success

Explore how TikTok is reshaping travel branding for Gen Z and millennials. Optimise your strategy to engage a diverse audience and fuel wanderlust.

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How an international approach to linguistics supports machine learning

Want to know how to structure international reach so machine learning can spot patterns and opportunities more easily? Oban’s Head of Paid Media explains how.

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Why international reach makes it easier to adopt smart bidding

If your business operates in multiple markets, then you have an advantage when it comes to smart bidding. Oban’s Head of Paid Media explains why.

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