Digital channels

International Marketing Blog

News and insights from across the world of international digital marketing.

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How well does your international website cater to users with a disability?

Google is sunsetting Universal Analytics which means there’s a pressing need for businesses to prepare now. Find out how to future-proof your business data.

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The UK and Australia's trade deal comes into effect in 2022 – which means there’s never been a better time for UK businesses to expand into Australia.

Australia: A great market opportunity for UK businesses in 2022

The UK and Australia's trade deal comes into effect in 2022 – which means there’s never been a better time for UK businesses to expand into Australia.

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For international marketers, ensuring the localised versions of your website have relevant links from other local websites is important for SEO visibility. Here’s what you need to know.

How to build international links for SEO

For international marketers, ensuring the localised versions of your website have relevant links from other local websites is important for SEO visibility. Here’s what you need to know.

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Hofstede’s theory of cultural dimensions is a framework for understanding cultural differences. It’s still highly relevant for international marketers. Find out more.

Hofstede’s theory of cultural dimensions: Why it’s relevant to international marketing

Hofstede’s theory of cultural dimensions is a framework for understanding cultural differences. It’s still highly relevant for international marketers. Find out more.

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6 key principles for international B2B lead generation

6 key principles for international B2B lead generation

Post-Covid, how do B2Bs maximise international lead generation using digital marketing? Here are six key principles to underpin B2B marketing success and drive leads.

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What Google’s MUM update means for international SEO

What Google’s MUM update means for international SEO

Google’s MUM update aims to overcome language and format barriers to deliver an improved search experience. We explain what it means for multilingual websites.

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Christmas gift ideas: 10 books for international marketers

Christmas gift ideas: 10 books for international marketers

What to buy the marketer in your life this holiday season? If you need gift inspiration, we’ve curated a selection of books every marketer should read.

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How to get your international domain strategy absolutely right

How to get your international domain strategy absolutely right

A central aspect of international SEO is domain strategy – but how do you ensure the right approach for your brand? Our overview tells you everything you need to know.

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Find out more about key international SEO terms and definitions in our comprehensive SEO glossary for 2021.

International SEO glossary: Key terms and definitions

Find out more about key international SEO terms and definitions in our comprehensive SEO glossary for 2021.

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Choosing the right international SEO partner is crucial for businesses looking to achieve overseas growth. What should international marketers bear in mind?

How to choose an international SEO agency

Choosing the right international SEO partner is crucial for businesses looking to achieve overseas growth. What should international marketers bear in mind?

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A B2B subscription model provides steady, predictable income, as well as more data to understand customers. What else do international marketers need to know?

The rise of B2B subscriptions: What international marketers need to know

A B2B subscription model provides steady, predictable income, as well as more data to understand customers. What else do international marketers need to know?

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Back-to-school is one of the biggest milestones in the retail calendar and 2021 is forecast to be bigger than ever. How do back-to-school traditions vary around the world?

Back to school 2021: Traditions around the world

Back-to-school is one of the biggest milestones in the retail calendar and 2021 is forecast to be bigger than ever. How do back-to-school traditions vary around the world?

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8 things you need to know about Tokyo 2020

8 things you need to know about Tokyo 2020

August 4, 2021 Digital channels

This year’s Olympic Games – which still bear the moniker Tokyo 2020 – are anything but business as usual. What do international marketers need to know about this global event?

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Digital platform news: International marketing snapshot

Digital platform news: International marketing snapshot

We take a look at the latest digital platform news, including Apple’s move to protect mail privacy, TikTok’s new ad features, Microsoft’s Unified Smart Campaigns, and more.

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Global vs Local: 5 lessons for international marketers

Global vs Local: 5 lessons for international marketers

Oban’s recent webinar involved international marketers from different sectors discussing how to make the most of the post-Covid landscape. Here are the key takeaways.

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How have fewer face-to-face meetings affected B2B relationships?

How have fewer face-to-face meetings affected B2B relationships?

Covid put a stop to face-to-face meetings, which have traditionally been the bedrock of B2B relationships. How has this affected the B2B buying journey?

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Cross-cultural UX: Six tips for success

Cross-cultural UX: Six tips for success

Understanding cultural differences is key to cross-cultural UX. Without cross-cultural UX, international websites can fail to connect and build loyalty with local audiences.

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Hey Alexa: How relevant is voice search for B2B marketing?

Hey Alexa: How relevant is voice search for B2B marketing?

Voice search has been the next big thing for years – but how relevant is it for B2B marketing and what do B2B marketers need to know?

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Clubhouse: What a privacy faux pas tells us about localisation

Clubhouse: What a privacy faux pas tells us about localisation

It’s easy to overlook details when localising your content – but omissions and mistakes can undermine your brand impact and negatively affect conversion rate.

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How to localise content at scale: 10 tips for marketers

May 12, 2021 Digital channels

Localisation is about sending the right message, to the right audience, at the right time, and in the right place. Read our top tips for content localisation.

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How culture affects financial decision-making around the world

How culture affects financial decision-making around the world

April 21, 2021 Digital channels

Money makes the world go round, as the saying goes. We explore how culture affects perceptions of money and financial behaviour around the world.

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