All you need is love: Valentine’s traditions around the world
Love is in the air! Find out how Valentine’s Day consumer behaviour has evolved in recent years, and how different cultures celebrate Valentine’s Day.
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International Marketing Blog
News and insights from across the world of international digital marketing.
ChatGPT will change how we search but is no Google killer
ChatGPT and other forms of AI will affect how search engines operate, potentially leading to greater divergence within the search landscape.
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2023 Predictions: Key paid media trends for next year
Oban’s Head of Paid Media, Jules Bodoulé Sosso, outlines five key trends which will shape the paid media landscape in 2023.
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[Webinar] Core Web Vitals: 2023 & Beyond
In our latest webinar, Dave Cousin, our Head of SEO, explains why Core Web Vitals are still relevant for the future as they continue to evolve.
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How prepared are you for this year’s Black Friday and Cyber Monday?
Black Friday and Cyber Monday are key dates for retail, travel, and hospitality. Use our handy checklist to make sure your e-commerce brand is prepared.
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A fast changing world: Should your brand be taking BeReal seriously?
Can social media get real? The BeReal app has tapped into a consumer desire for authentic, unfiltered content. But is there a role for brands on such an app?
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A fast-changing world: The inexorable rise of voice search
Oban’s Head of Organic SEO, Dave Cousin, says we have always evolved our search habits to match the capabilities of search engines – so we’ll increasingly use voice too.
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A fast-changing world: How brands should respond to the cost-of-living crisis
Consumers around the world are grappling with a cost of living crisis. How should businesses adjust their marketing in this inflationary landscape?
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A fast-changing world: Google’s Helpful Content update
How helpful is Google’s Helpful Content update? We explore Google’s latest update and what it means for your website. Find out more.
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10 countries where it’s great to be a digital nomad
With remote working set to stay, countries are competing to attract talent by offering digital nomad visas. We look at some of the most popular destinations for remote workers.
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Are companies that support Pride pink-washing?
Increasingly, consumers see through Pride-themed campaigns that pink-wash the LGBTQ+ movement and are asking companies to put their money where their mouth is.
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Useful links and resources for international marketers
From market research to SEO, paid media, content and social media, here’s our list of useful links and resources every international marketer should know about.
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How well does your international website cater to users with a disability?
It’s estimated that 15% of the world’s population has some form of disability – do you know how accessible your website is?
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Australia: A great market opportunity for UK businesses in 2022
The UK and Australia's trade deal comes into effect in 2022 – which means there’s never been a better time for UK businesses to expand into Australia.
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How to build international links for SEO
For international marketers, ensuring the localised versions of your website have relevant links from other local websites is important for SEO visibility. Here’s what you need to know.
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Hofstede’s theory of cultural dimensions: Why it’s relevant to international marketing
Hofstede’s theory of cultural dimensions is a framework for understanding cultural differences. It’s still highly relevant for international marketers. Find out more.
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6 key principles for international B2B lead generation
Post-Covid, how do B2Bs maximise international lead generation using digital marketing? Here are six key principles to underpin B2B marketing success and drive leads.
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What Google’s MUM update means for international SEO
Google’s MUM update aims to overcome language and format barriers to deliver an improved search experience. We explain what it means for multilingual websites.
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Christmas gift ideas: 10 books for international marketers
What to buy the marketer in your life this holiday season? If you need gift inspiration, we’ve curated a selection of books every marketer should read.
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How to get your international domain strategy absolutely right
A central aspect of international SEO is domain strategy – but how do you ensure the right approach for your brand? Our overview tells you everything you need to know.
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International SEO glossary: Key terms and definitions
Find out more about key international SEO terms and definitions in our comprehensive SEO glossary for 2021.
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