Oban’s Christmas gift guide for digital marketers
Struggling with what to buy the digital marketer in your life? Our gift guide contains ideas from gadgets to books to subscriptions plus our own calendar.
Continue ReadingDigital channels
International Marketing Blog
News and insights from across the world of international digital marketing.
10 key dates and events in 2021 that every international marketer needs to know
Oban’s international travel & e-commerce calendar is invaluable for marketers whose campaigns cross borders. Here, we pick out 10 key cultural dates that international marketers should know.
Continue Reading
Baidu: Everything you need to know about China’s search engine
Baidu is China’s leading search engine. In this detailed overview, we explore everything you need to know about Baidu, including top tips for SEO success.
Continue Reading
Baidu: Top tips for SEO success
Baidu is China’s leading search engine. In this article, we outline the top tips for SEO success on Baidu, from domain strategy to language use to meta and image optimisation.
Continue Reading
How to localise your content for international SEO
Does your business offer products or services internationally? It's essential that your content is localised for it to perform effectively in all your target markets.
Continue Reading
How to create gated content that works for B2B
Gated content is a staple lead generation tool for B2B marketers. How do you create gated content and what ideas and formats work best?
Continue Reading
Gated versus ungated content: Pros and cons
Gated content is content which sits behind a data capture form. What are the pros and cons and when should you gate content?
Continue Reading
Five ways to supercharge B2B lead generation
In this week’s blog, Oban explores five ways to supercharge B2B lead generation, inspired by a recent talk we attended at the Festival of Marketing.
Continue Reading
The new Digital Sales Tax: What advertisers need to know
Find out how Amazon, Google, eBay, Facebook and Apple are responding to the new Digital Sales Tax and what this means for advertisers.
Continue Reading
[Webinar] Planning for 2021
In our latest webinar, we discuss what you can do to prepare your marketing activity for next year and the areas of growth that you should be looking out for.
Continue Reading
Life after lockdown: a ten-point checklist for digital marketers
As countries around the world start to ease their lockdown conditions, here are ten things digital marketers should bear in mind.
Continue Reading
How does B2B UX vary from B2C?
Great UX in a B2C context is not necessarily the same in B2B - learn more with our tips and examples.
Continue Reading
Three ways US B2B brands are embracing digital
We explore three ways B2B marketers are using digital to create engaging customer experiences.
Continue Reading
Paid Media Platform News
Find out the latest developments in the world of Paid Media in our news roundup.
Continue Reading
How and when to target travellers for your brand
Some travellers are spontaneous, whilst others love to plan ahead. Learn how and when to target these different travel audiences in our latest article.
Continue Reading
Voice search: how will international brands talk their way to success?
The ways consumers can interact with voice assistants has grown rapidly, but what are the international implications of voice search technology?
Continue Reading
VPNs: why they matter for paid media plans
Understanding how VPN usage varies across markets can and should be used to shape your global media strategy and execution.
Continue Reading
Ad blocking and privacy – why they matter for international media planning
Understanding how ad blocking and privacy issues vary across markets can and should be used to shape your global media strategy and execution.
Continue Reading
No more public likes and views: what does demetrication mean for marketers?
Instagram has started hiding likes and video views from the public in countrywide tests. What does ‘demetrication’ mean for international digital marketing?
Continue Reading
How empathy mapping can be used to help generate ideas for your business
Empathy mapping can be used by digital marketers, researchers, and PR professionals to find new outreach platforms and expand on content calendars.
Continue Reading
Google’s recent updates and how they impact international SEO
Over the last four months, Google has made changes to its algorithm used to rank websites. We summarise these changes and the impact they might have on your international marketing efforts.
Continue Reading