Digital channels

International Marketing Blog

News and insights from across the world of international digital marketing.

Five ways to supercharge B2B lead generation

October 14, 2020 Digital channels Sarah Jennings

In this week’s blog, Oban explores five ways to supercharge B2B lead generation, inspired by a recent talk we attended at the Festival of Marketing.

What do advertisers need to know about the new Digital Sales Tax?

The new Digital Sales Tax: What advertisers need to know

September 23, 2020 Digital channels Mike Turnham

Find out how Amazon, Google, eBay, Facebook and Apple are responding to the new Digital Sales Tax and what this means for advertisers.

[Webinar] Planning for 2021

September 16, 2020 Digital channels Sarah Jennings

In our latest webinar, we discuss what you can do to prepare your marketing activity for next year and the areas of growth that you should be looking out for.

Life after lockdown: a ten-point checklist for digital marketers

May 6, 2020 Digital channels Chloe McKenna

As countries around the world start to ease their lockdown conditions, here are ten things digital marketers should bear in mind.

How does B2B UX vary from B2C?

April 23, 2020 Digital channels Grecia Garcia

Great UX in a B2C context is not necessarily the same in B2B - learn more with our tips and examples.

Three ways US B2B brands are embracing digital

April 15, 2020 Digital channels Az Ahmed

We explore three ways B2B marketers are using digital to create engaging customer experiences.

Paid Media Platform News

February 27, 2020 Digital channels Az Ahmed

Find out the latest developments in the world of Paid Media in our news roundup.

How and when to target travellers for your brand

November 14, 2019 Digital channels Tom Montague

Some travellers are spontaneous, whilst others love to plan ahead. Learn how and when to target these different travel audiences in our latest article.

Voice search: how will international brands talk their way to success?

August 28, 2019 Digital channels Kezia Bibby

The ways consumers can interact with voice assistants has grown rapidly, but what are the international implications of voice search technology?

VPNs and why they matter for international media planning

VPNs: why they matter for paid media plans

August 21, 2019 Digital channels Matt Owen

Understanding how VPN usage varies across markets can and should be used to shape your global media strategy and execution.

Ad blocking and privacy – why they matter for international media planning

August 12, 2019 Digital channels Matt Owen

Understanding how ad blocking and privacy issues vary across markets can and should be used to shape your global media strategy and execution.

No more public likes and views: what does demetrication mean for marketers?

August 8, 2019 Digital channels Xabier Izaguirre

Instagram has started hiding likes and video views from the public in countrywide tests. What does ‘demetrication’ mean for international digital marketing?

How empathy mapping can be used to help generate ideas for your business

July 25, 2019 Digital channels Catherine 'Pear' Goulbourne

Empathy mapping can be used by digital marketers, researchers, and PR professionals to find new outreach platforms and expand on content calendars.

Google’s recent updates and how they impact international SEO

July 18, 2019 Digital channels Emily Mace

Over the last four months, Google has made changes to its algorithm used to rank websites. We summarise these changes and the impact they might have on your international marketing efforts.

Why online connection speeds will change your approach to international PPC

June 28, 2019 Digital channels Matt Owen

Online connection speeds are an often-overlooked factor which needs to be considered during the planning, execution and optimisation of PPC campaigns, particularly when conducting campaigns in multiple countries.

How will Google’s latest update impact SEO for travel brands?

June 6, 2019 Digital channels Chloe McKenna

Following a successful beta test last year, Google has updated the way that it displays results from hotel keywords to include pricing in organic search results. What are the implications for travel brands?

The 5 most expensive mistakes brands make using international paid media

May 30, 2019 Digital channels Oliver Dixon

Some international paid media errors cost brands significant sums of money, either in wasted budget or missed revenue. We've listed some of the costliest international paid media mistakes that we’ve seen along with potential solutions.

How to generate high-quality B2B leads with international digital marketing

April 9, 2019 Digital channels Xabier Izaguirre

While all brands and products are different and need to be considered in isolation, there are several ways that digital marketing can generally be used to generate high-quality B2B leads.

Six site migration fails and how to avoid them

January 9, 2019 Digital channels James Brown

Site migration is a catch-all term to describe any significant alteration to a website. There are numerous ways that a migration can go wrong. This article looks at six of those problems and how to avoid them.