Our people run global digital performance campaigns for our clients, ranging from SMEs to some of the world's best-known brands.

Our people

Core UK team

Oban works globally from our head office in Brighton, UK.

Each client has a hand-picked team of experienced digital marketing professionals who are responsible for leading the development and delivery of the marketing strategy, quality assurance and will give you outstanding service.

Our people are experts in international search, paid media, paid social,  and content, including specialists in UX and CRO.  Our team has experience of running global digital performance campaigns for clients of every size, including some of the world’s best known and most successful brands.

The LIME (Local In-Market Expert) network

We have a curated network of digital experts – LIMEs – from over 80 markets, covering more than 70 languages. Each LIME is a local specialist in digital media, content, research or cultural localisation, working to Oban’s rigorous best practice guidelines and processes. LIMEs advise our central team on how to drive the best performance in their local marketplaces and help execute local campaigns.

What are the advantages of our LIME network?

We have worked with many of our LIMEs for several years. They choose to work with Oban in the UK because we involve them as key members of our client teams and treat them as part of our wider Oban community. We ensure they can see the impact of their insights and expertise on client performance and we support them in keeping their skills up to date.

The management team

Sarah Jennings
Sarah Jennings

Sarah is the CEO at Oban and leads the strategy and culture for the business. She joined Oban as CEO in 2017, having been a non-executive Director beforehand. Sarah has 30 years experience in media and marketing communications. She has held a variety of senior management roles, with a focus on strategy, communications and business planning. Previously she has worked at Ogilvy, McCann Ericsson, MBS Media, Initiative Group and Spark, working with a range of clients including Nestle, Unilever, Danone, Sony, Waitrose, Bacardi and Aviva, amongst others.

Greig Holbrook
Greig Holbrook

Greig is Oban International’s Founder. Prior to setting up Oban, Greig worked at the British Council in Spain and the Middle East and then as a lecturer in International Web Communications at Brighton University. Greig started Oban in 2002 as the forerunner in cultural localisation. He speaks at a variety of industry events on culturalisation and Oban’s unique LIME network.

Suzie Oakford
Suzie Oakford
Commercial Director

Suzie is the Commercial Director at Oban working across the client services, new business and project management teams. She joined Oban in 2018 and is responsible for steering our commercial strategy.

Suzie has over 10 years Digital Experience having previously worked at Rakuten Marketing, iCrossing and Fresh Egg. She has worked across a wide variety of clients including Hilton Hotels, Sky, EDF, Compare The Market, La Redoute, Surfdome, Harveys Furniture, Reed.co.uk and many more.

Mike Turnham
Mike Turnham
Head of Delivery

Mike is Head of Delivery at Oban. He joined in 2017 and is responsible for the development and delivery of all service lines, ensuring each channel works in unison to deliver outstanding results for our clients.

Mike has over 7 years’ experience as a digital marketing specialist, previously working at iCrossing and Rakuten. He has industry-leading experience across key clients such as Apple, Sky, Hilton, L’Oréal, EDF and TK Maxx.

James Smith
James Smith
Head of People and Culture

James is our Head of Operations, with responsibility for Oban’s people and culture as well as the smooth running of our operations and IT. He manages a multidisciplinary team of specialists who ensure that we attract, develop and retain the best talent in the market.

James joined Oban in 2013 having spent six years at SunGard Consulting (now part of FIS) as Operations Manager. Before that, his career focus was HR, working within IT, Consulting and Telecoms.


LIME profiles – a small selection from over 450 experts

The government has recently opened up the market for randoseru – compulsory school backpacks for every child costing over $300. Designer labels are key.


9 out of 10 Americans will abandon a basket if there is no option for free shipping.

Leo - US

Digital Wallets are now the norm in India.

Fatema - INDIA