Supercharge your international paid media performance with Oban

Strategic solutions for effective multilingual campaigns

As pioneers in the field, Oban’s paid media services transcend borders, enabling businesses to thrive in diverse markets and languages. Choose Oban as your trusted paid media partner and benefit from unrivalled expertise.

International reach, local proficiency

Oban provides comprehensive paid media support for market testing, market entry, and market expansion. Our experienced team is adept at tailoring strategies that not only amplify your SEO efforts but also ensure a seamless transition into untapped markets and sustainable growth in existing ones.

Google Premier Partners at your service

As Google Premier Partners, you can rest assured knowing that Oban’s paid media team stands amongst the top 3% of UK agencies. This accolade reflects our commitment to excellence and consistently staying ahead of industry standards.

Local insights, global impact

Our work is truly international, and our LIME network (Local In-Market Experts) is at the heart of our success. The LIMEs play a vital role in paid media optimisation, using in-market analysis to fine-tune keyword portfolios, craft compelling ad copy, refine social messaging, and optimise landing pages. This approach ensures your brand genuinely connects with local audiences.

Simplified technology for maximum impact

We maximise performance by seamlessly integrating automation capabilities with our team’s technical expertise. We continuously refine our approach to ensure businesses like yours maintain a crucial competitive edge in today’s global paid media landscape. Our proficiency with tools like smart bidding, combined with deep manual technical knowledge, allows us to predict machine data requirements and optimise tracking, structure, and other technical aspects of paid media.

Your gateway to global success

Choosing Oban means selecting a partner committed to helping your brand succeed on the global stage. Your success knows no borders with Oban International – click below to read more about the individual paid media services we offer.

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Selected Oban clients


Merlin Entertainments

We have worked with Merlin since 2017 on a range of SEO, Content and UX projects for their attractions, including London Eye and Madame Tussaud's, as well as providing paid media support for the launch of Legoland Japan.


Jo Malone London

We have worked with Jo Malone London since 2015, through their sale to Estee Lauder Group and ever since. We provide ongoing technical SEO services and SEO migration consultancy across 21 markets,  plus SEO training for their broader team.

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BBC World Service

We have worked with the BBC World Service since 2015 and have won several awards for our work, most recently in India. We provide above the line planning and buying across a range of markets in Africa, the Middle East and Asia, including  Egypt, Nigeria, Ethiopia, Kenya, Senegal, India and more.   We run a diverse range of campaigns using multiple formats, from wrapped buses in Nigeria to TV advertising in Egypt and radio advertising in India.

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Global software company Unit 4 partners with Oban. We support them with SEO, including managing the consolidation of their multiple sites to one main domain.


Big Bus Tours

We started working with Big Bus Tours in 2015. We promote tours in over 20 cities to travellers from over 150 countries. We meet ambitious growth targets year after year, delivered within strict cost parameters, providing impressive and sustainable growth. Google have used our work as a worldwide case study. We have won awards including Travolution's prestigious Best paid Media Campaign and  Digital Marketing Campaign of the Year.  Since the pandemic,  we have bounced back to our best ever set of results in 2023, winning an E-commerce Cross-border award. The judges said 'It’s a master class in paid media resilience and adapting to changed circumstances and demonstrates how a three-pronged paid media strategy delivered stunning results, far exceeding the last year before the pandemic. For marketers looking to understand the optimal blend of manual and Smart Bidding, this entry provides key insights – as well as proving the value of a granular campaign structure, bespoke user journeys for different audiences, multi-lingual opportunities, and continually iterating campaigns to deliver sustainable competitive advantage.' 

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We provide Paid Media,  SEO and Content for AXA Global Healthcare working with consumers across 140 markets. We have won several awards for our work including Best Use of Search and Most Effective Marketing Campaign. We have worked with AXA since 2014.

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We worked together on a range of services including technical SEO, content,  UX and Paid Search in the UK, US Germany and Thailand.  'We've worked with Oban for almost 6 years now and we trust and value their opinions across both organic and paid media.'



IFS develops and delivers enterprise software for manufacturing and distribution businesses. Oban have been working with IFS since 2019 to create and deliver their SEO strategy and implementation, which included consolidating 19 sites into one with no loss of organic visibility.



We have been working with Conair for three years providing a mix of Paid Media support and Above the Line activity across European markets for their portfolio of brands which include BaByliss and Cusinart. Navigating a complex retail landscape with multiple resellers, we help drive brand awareness in an increasingly cluttered and competitive market.



YMCA Downslink is Oban's chosen charity, supporting young vulnerable people and preventing homelessness. We provide strategic advice and digital marketing support to help them recruit supporters and achieve their fundraising goals.


First Sentier Investors

First Sentier Investors is a global asset management business. We have worked with FSI for 5 years providing a mix of global SEO strategy, implementation and migration support across markets in Asia and Oceania, delivering continuing sustainable organic traffic and session growth. 

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