Paid media can be rapidly deployed for international market launch and expansion

International Paid Media

Although organic / earned digital marketing (e.g. SEO) delivers very cost-effective results, campaign momentum can be slow to build, and establishing a meaningful footprint across multiple international markets is time-consuming. Paid media can be rapidly deployed to deliver efficient campaigns across a broad range of scenarios including market testing, new product launches, market expansion, supporting SEO, and many more.

Kick off budgets can be flexibly tailored to suit most requirements, and results can be used quickly to improve on recent efforts. Unlike SEO, where meaningful converting keyword data is unavailable, paid media provides very granular conversion data to inform in-channel optimisation and cross-channel integration/decision making.

Oban’s paid media offer delivers across a very broad range of channels including:

  • PPC paid search across all global platforms including Google, Yandex, Bing, Baidu, Naver, Yahoo.
  • Performance focused display advertising, across major international and ‘niche’ in-market platforms, with programmatic display and dynamic re-marketing also available.
  • Paid for social advertising and content amplification, tailored to the specific language and cultural needs of every targeted country.
  • Shopping feed planning, creation and optimisation.
  • International e-commerce marketplace advertising management, e.g. for Amazon, eBay, comparison shopping engines.

At the outset, our paid media audits and planning/forecasting methodologies will ensure we build our campaigns on firm foundations. On-going, our activity is aligned to clear plans and optimised to agreed goals and KPIs.

google partnerOban’s paid media team are experienced and highly skilled – over 90% of all Oban employees are Google AdWords and Google Analytics accredited (that’s more than three times the average for our agency peer group). Additionally, Oban are Google Premier Partners, placing us in the top 3% of UK agencies.

The majority of our paid media campaigns are international in scope, so our LIME (Local In Market Expert) network plays a vital role in the optimisation process, supporting effective localisation via in-market analysis of keyword portfolios, ad copy, display creative, promoted content, social messaging and landing pages.

Our technology approach is simple – we work with Google’s DoubleClick platforms across global search and display campaigns, and with market-specific technologies for regional or in-country activity.

Results – Big Bus Tours

To raise Big Bus Tour’s visibility across its portfolio of locations – with London, New York, Paris, San Francisco and Dubai as the priorities – we created a six pillar rapid expansion strategy which would deliver a rapid expansion of the business, at a cost-effective price.

Good to know – Hyper-granular campaign delivers 35% sales growth YOY.

Client Comment:

“…This is an incredibly fast-moving business, and Oban International has done a great job in maintaining a long-term focus on our strategy while responding promptly to day to day opportunities, resulting in substantial business growth.”
Andy Furlong, SVP Customer Acquisition, Big Bus Tours

Ready to improve your
international marketing?

Contact Us

Selected Oban clients


Merlin Entertainments

We have worked with Merlin since 2017 on a range of SEO, Content and UX projects for their attractions, including London Eye and Madame Tussaud's, as well as providing paid media support for the launch of Legoland Japan.


Jo Malone London

We have worked with Jo Malone London since 2015, through their sale to Estee Lauder Group and ever since. We provide ongoing technical SEO services and SEO migration consultancy across 21 markets,  plus SEO training for their broader team.

bbc world service logo

BBC World Service

We have worked with the BBC World Service since 2015 and have won several awards for our work, most recently in India. We provide above the line planning and buying across a range of markets in Africa, the Middle East and Asia, including  Egypt, Nigeria, Ethiopia, Kenya, Senegal, India and more.   We run a diverse range of campaigns using multiple formats, from wrapped buses in Nigeria to TV advertising in Egypt and radio advertising in India.

Unit-4 logo


Global software company Unit 4 partners with Oban. We support them with SEO, including managing the consolidation of their multiple sites to one main domain.


Big Bus Tours

We started working with Big Bus Tours in 2015. We promote tours in over 20 cities to travellers from over 150 countries. We meet ambitious growth targets year after year, delivered within strict cost parameters, providing impressive and sustainable growth. Google have used our work as a worldwide case study. We have won awards including Travolution's prestigious Best paid Media Campaign and  Digital Marketing Campaign of the Year.  Since the pandemic,  we have bounced back to our best ever set of results in 2023, winning an E-commerce Cross-border award. The judges said 'It’s a master class in paid media resilience and adapting to changed circumstances and demonstrates how a three-pronged paid media strategy delivered stunning results, far exceeding the last year before the pandemic. For marketers looking to understand the optimal blend of manual and Smart Bidding, this entry provides key insights – as well as proving the value of a granular campaign structure, bespoke user journeys for different audiences, multi-lingual opportunities, and continually iterating campaigns to deliver sustainable competitive advantage.' 

axa logo


We provide Paid Media,  SEO and Content for AXA Global Healthcare working with consumers across 140 markets. We have won several awards for our work including Best Use of Search and Most Effective Marketing Campaign. We have worked with AXA since 2014.

microban logo


We worked together on a range of services including technical SEO, content,  UX and Paid Search in the UK, US Germany and Thailand.  'We've worked with Oban for almost 6 years now and we trust and value their opinions across both organic and paid media.'



IFS develops and delivers enterprise software for manufacturing and distribution businesses. Oban have been working with IFS since 2019 to create and deliver their SEO strategy and implementation, which included consolidating 19 sites into one with no loss of organic visibility.



We have been working with Conair for three years providing a mix of Paid Media support and Above the Line activity across European markets for their portfolio of brands which include BaByliss and Cusinart. Navigating a complex retail landscape with multiple resellers, we help drive brand awareness in an increasingly cluttered and competitive market.



YMCA Downslink is Oban's chosen charity, supporting young vulnerable people and preventing homelessness. We provide strategic advice and digital marketing support to help them recruit supporters and achieve their fundraising goals.


First Sentier Investors

First Sentier Investors is a global asset management business. We have worked with FSI for 5 years providing a mix of global SEO strategy, implementation and migration support across markets in Asia and Oceania, delivering continuing sustainable organic traffic and session growth. 

Skip to content