The pandemic had a devastating effect on tourism. Now there are further pressures – including inflation, staff shortages and a growing pressure to be sustainable.Continue Reading
Our LIME network
Our core team of digital experts, based in our Brighton HQ in the UK, work with insights from our unique network of LIMEs (Local In-Market Experts). Each of our 450+ LIMEs, from over 80 countries, is a specialist in their local markets and they live within the region.
The government has recently opened up the market for randoseru – compulsory school backpacks for every child costing over $300. Designer labels are key.
9 out of 10 Americans will abandon a basket if there is no option for free shipping.
Digital Wallets are now the norm in India.
Some of Oban’s clients
From performance focused customer acquisition campaigns to brand led content promotions, our ability to plan, launch and deliver at scale and across multiple markets is unrivalled.
Oban works with Merlin Entertainments across several of their well-known attractions across the globe to help boost awareness and online ticket sales.
Oban is helping Jo Malone with the migration of the brand’s US and UK e-commerce sites. We will also help aid their in-house team with planning for future migrations which they intend to implement across their 22 websites. As part of the consultancy, the team is supporting the transition of their sites across Google, Yandex and Baidu and Naver.
Oban has been working with BBC World Service for over four years. We have delivered digital campaigns across 51 markets, in 26 languages, winning awards such as Best Use of Paid Media for our work on the BBC 100 Women campaign. We now work with the BBC World Service to deliver above the line campaigns across Africa and the Middle East.
We have been working with Mitsubishi Heavy Industries, a multinational electrical equipment and electronics company headquartered in Tokyo for over a year, promoting the brand’s thought leadership hub, Spectra. Initially working on paid media campaigns in Europe, we have recently expanded the scope of our work to cover North America.
Lloyd’s Register Group is a technical business, service organisation and maritime classification society. Oban provides ongoing international SEO consultancy and expertise to Lloyd's Register. We have worked on several assignments from in-market research and analysis, to overseeing the migration of over 40 international sites.
Denby Pottery Company is a British manufacturer of beautiful tableware. Oban provided Denby with technical SEO consultancy on a critical e-commerce multi-platform migration, and we now execute highly targeted, results-driven paid media campaigns across multiple brands and international markets.
Caxton FX helps individuals and businesses make international payments and transfer money overseas. Oban works with Caxton FX on their premium international payments product, Caxton Premier, providing content strategy and copy production services
Oban and Parcel Monkey have been working together to support the parcel delivery and courier service comparison website’s vision for international expansion. We provide advice on all aspects of SEO across seven markets, including domain and keyword strategy, UX and content culturalisation.
Big Bus Tours operates open-top bus sightseeing tours around the world. Our award-winning paid media campaigns market tours across 20 international cities to a global travelling audience from over 150 countries. Expanding into new markets and restructuring the client’s accounts led to a 68% uplift in revenue for the client in the first 18 months of our tenure. Recently Big Bus Tours have awarded Oban their SEO account.
Oban works with AXA PPP International, providing global healthcare insurance. We develop local content to strengthen existing onsite copy while addressing technical SEO improvements and providing international paid media campaigns, driving traffic and conversions.
Ted Baker and Oban are working together on several SEO projects, including site migrations and speed improvements, to enhance the visibility of the company's website in many of their key markets around the world.
Oban conducted international UX research on behalf of Dell to discover how Dell customers typically interact with a selection of its local language websites. Our recommendations were used to inform future localisation strategy, giving users a website experience tailored to their region’s customer preferences.
We have worked with ASI since 2012. We provide international PPC in European markets and drive ongoing improvements in Aberdeen’s international online presence.
Oban works with Premier Inn to improve market share in Germany through a combination of Paid Social, PR and Content.
What our clients say
…This is an incredibly fast-moving business and Oban International has done a great job in maintaining a long term focus on our strategy while responding promptly to day to day opportunities, resulting in substantial business growth.
Oban are absolutely fantastic, extremely knowledgeable with a superb team and a commitment to providing excellent service. I would definitely recommend them.
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Our latest insights
Our most recent news and insights from across the world of international digital marketing.