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Our LIME network
LIME stands for Local In-Market Experts. You’ll hear us talking about our LIME network a lot, because they’re at the heart of what we do. Our LIMEs – over 450 people in over 80 countries – are digital marketing specialists. They provide the on-the-ground digital, cultural, and linguistic insights that guide our clients’ campaigns. If you want to understand your target markets the way someone who lives in market does, then our LIMEs will help.
Selected Oban clients
Since 2002, Oban has helped numerous businesses – from challenger brands to category leaders – grow internationally using digital marketing techniques.
We have worked with Merlin since 2017 on a range of SEO, Content and UX projects for their attractions, including London Eye and Madame Tussaud's, as well as providing paid media support for the launch of Legoland Japan.
Jo Malone London
We have worked with Jo Malone London since 2015, through their sale to Estee Lauder Group and ever since. We provide ongoing technical SEO services and SEO migration consultancy across 21 markets, plus SEO training for their broader team.
BBC World Service
We have worked with the BBC World Service since 2015 and have won several awards for our work, most recently in India. We provide above the line planning and buying across a range of markets in Africa, the Middle East and Asia, including Egypt, Nigeria, Ethiopia, Kenya, Senegal, India and more. We run a diverse range of campaigns using multiple formats, from wrapped buses in Nigeria to TV advertising in Egypt and radio advertising in India.
Global software company Unit 4 partners with Oban. We support them with SEO, including managing the consolidation of their multiple sites to one main domain.
Big Bus Tours
We started working with Big Bus Tours in 2015. We promote tours in over 20 cities to travellers from over 150 countries. We meet ambitious growth targets year after year, delivered within strict cost parameters, providing impressive and sustainable growth. Google have used our work as a worldwide case study. We have won awards including Travolution's prestigious Best paid Media Campaign and Digital Marketing Campaign of the Year. Since the pandemic, we have bounced back to our best ever set of results in 2023, winning an E-commerce Cross-border award. The judges said 'It’s a master class in paid media resilience and adapting to changed circumstances and demonstrates how a three-pronged paid media strategy delivered stunning results, far exceeding the last year before the pandemic. For marketers looking to understand the optimal blend of manual and Smart Bidding, this entry provides key insights – as well as proving the value of a granular campaign structure, bespoke user journeys for different audiences, multi-lingual opportunities, and continually iterating campaigns to deliver sustainable competitive advantage.'
We provide Paid Media, SEO and Content for AXA Global Healthcare working with consumers across 140 markets. We have won several awards for our work including Best Use of Search and Most Effective Marketing Campaign. We have worked with AXA since 2014.
We worked together on a range of services including technical SEO, content, UX and Paid Search in the UK, US Germany and Thailand. 'We've worked with Oban for almost 6 years now and we trust and value their opinions across both organic and paid media.'
IFS develops and delivers enterprise software for manufacturing and distribution businesses. Oban have been working with IFS since 2019 to create and deliver their SEO strategy and implementation, which included consolidating 19 sites into one with no loss of organic visibility.
We have been working with Conair for three years providing a mix of Paid Media support and Above the Line activity across European markets for their portfolio of brands which include BaByliss and Cusinart. Navigating a complex retail landscape with multiple resellers, we help drive brand awareness in an increasingly cluttered and competitive market.
YMCA Downslink is Oban's chosen charity, supporting young vulnerable people and preventing homelessness. We provide strategic advice and digital marketing support to help them recruit supporters and achieve their fundraising goals.
First Sentier Investors
First Sentier Investors is a global asset management business. We have worked with FSI for 5 years providing a mix of global SEO strategy, implementation and migration support across markets in Asia and Oceania, delivering continuing sustainable organic traffic and session growth.
What our clients say
The Oban team are quick to find solutions to problems and always implement them in good time. They are also efficient communicators.
The level of audience insight is first class and the rationale for media selection is always very clear.
Oban provide very well organised campaigns and well thought through detailed media plans. They are great at spotting opportunities for further visibility and reach.
The Oban team continues to be approachable, responsive and collaborative across a variety of briefs and projects.
Very quick to respond. I appreciate how you always look for savings and reinvestments and added value for us.
You’ve been instrumental in the growth of our retail business, you’ve enriched the team and you’ve helped enhance the reputation of marketing within our business. And you’re extremely good fun to spend time with, too.
This is an incredibly fast-moving business and Oban International has done a great job in maintaining a long term focus on our strategy while responding promptly to day to day opportunities, resulting in substantial and sustained business growth.
Oban are absolutely fantastic, extremely knowledgeable with a superb team and a commitment to providing excellent service. I would definitely recommend them.
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