Oban’s data, research, and persona expertise

Data audits

Unleash the power of data with our meticulous data audits. We delve deep into your datasets, ensuring accuracy and relevance. Our expert analysis not only identifies gaps but transforms your data into a strategic asset, providing a solid foundation for informed decision-making – essential for businesses looking to expand across markets.

Research excellence

Our diverse range of research services is designed to help you confidently navigate the intricate global market. We provide insights into market dynamics, sector trends, and what your competitors are doing, ensuring you possess the knowledge to stay ahead. In a rapidly changing international business landscape, staying informed is crucial. Our up-to-date insights empower you to make informed decisions, seize opportunities, and navigate challenges with resilience.

International persona creation or adaptation

Many businesses rely on a single set of audience personas that are not tailored for individual markets. This oversight can result in brands misunderstanding diverse audiences. Oban excels in persona localisation, whether through crafting personas from the ground up or adjusting existing UK-focused personas to suit international markets. By prioritising locally-focused audience personas, you are more likely to cultivate robust relationships and brand loyalty within your target markets.

Dashboard set up and reporting

Transform data into actionable insights effortlessly. Oban can set up dashboards and ongoing reporting to streamline complex information, presenting you with clear, visual representations of the key metrics that matter to your business. Stay up to date, enabling swift responses and informed adjustments to your international marketing strategy.

Oban’s goal is to provide solutions that propel your business toward global success. To find out more about how we can help your business grow internationally, please get in touch.