Cut through the noise and grab attention

Why Oban for international content creation?

Successful content is more than just words on a page – it’s a dynamic force that resonates across diverse markets, engages your audience, and aligns with your brand values, both locally and globally. Oban’s commitment goes beyond creating content – we craft experiences that make your brand stand out and be remembered.

Relevance across markets

Our content creation process, guided by data-led insights, is designed to align your content with user needs throughout every stage of their interaction with your brand. By defining goals and KPIs at the outset, we aim to secure the expected performance of your content in each target market.

Creativity unleashed

Beyond data, we emphasise creativity in executing themes across formats and platforms. Whether written, audio or video, our content is designed to grab attention and create a lasting impression.

Local In-Market Expertise

Our LIMEs (Local In-Market Experts) play a crucial role in ensuring content is suited to each market. They create content from a local perspective and ensure cultural sensitivity and relevance.

Global and local alignment

Whether it’s revamping legacy content or creating new material, collaborating seamlessly with roster agencies, or working on our own, we ensure consistency across global and local perspectives. Transform your content into a powerful brand narrative with Oban and keep your audience coming back for more.

Results – international insurance division of large financial services group

We were briefed to create content…but to deliver more significant increases in traffic and conversion; we recommended refocussing content work to strengthen the existing on-site copy while addressing some crucial technical SEO improvements.

Good to know – 20% increase in page views after site and content tune-ups

Client comments:
“Oban has always delivered top quality work within brilliant timescales and offers a great service. All the work briefed has been undertaken with care and efficiency and within the agreed deadlines. The Oban team are a pleasure to work with. They are an asset to have as an agency, and I see them as an extension of our in-house marketing team.”
Marketing Director

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Some of our clients


Merlin Entertainments

We have worked with Merlin since 2017 on a range of SEO, Content and UX projects for their attractions, including London Eye and Madame Tussaud's, as well as providing paid media support for the launch of Legoland Japan.


Jo Malone London

We have worked with Jo Malone London since 2015, through their sale to Estee Lauder Group and ever since. We provide ongoing technical SEO services and SEO migration consultancy across 21 markets,  plus SEO training for their broader team.

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BBC World Service

We have worked with the BBC World Service since 2015 and have won several awards for our work, most recently in India. We provide above the line planning and buying across a range of markets in Africa, the Middle East and Asia, including  Egypt, Nigeria, Ethiopia, Kenya, Senegal, India and more.   We run a diverse range of campaigns using multiple formats, from wrapped buses in Nigeria to TV advertising in Egypt and radio advertising in India.

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Global software company Unit 4 partners with Oban. We support them with SEO, including managing the consolidation of their multiple sites to one main domain.


Big Bus Tours

We started working with Big Bus Tours in 2015. We promote tours in over 20 cities to travellers from over 150 countries. We meet ambitious growth targets year after year, delivered within strict cost parameters, providing impressive and sustainable growth. Google have used our work as a worldwide case study. We have won awards including Travolution's prestigious Best paid Media Campaign and  Digital Marketing Campaign of the Year.  Since the pandemic,  we have bounced back to our best ever set of results in 2023, winning an E-commerce Cross-border award. The judges said 'It’s a master class in paid media resilience and adapting to changed circumstances and demonstrates how a three-pronged paid media strategy delivered stunning results, far exceeding the last year before the pandemic. For marketers looking to understand the optimal blend of manual and Smart Bidding, this entry provides key insights – as well as proving the value of a granular campaign structure, bespoke user journeys for different audiences, multi-lingual opportunities, and continually iterating campaigns to deliver sustainable competitive advantage.' 

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We provide Paid Media,  SEO and Content for AXA Global Healthcare working with consumers across 140 markets. We have won several awards for our work including Best Use of Search and Most Effective Marketing Campaign. We have worked with AXA since 2014.

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We worked together on a range of services including technical SEO, content,  UX and Paid Search in the UK, US Germany and Thailand.  'We've worked with Oban for almost 6 years now and we trust and value their opinions across both organic and paid media.'



IFS develops and delivers enterprise software for manufacturing and distribution businesses. Oban have been working with IFS since 2019 to create and deliver their SEO strategy and implementation, which included consolidating 19 sites into one with no loss of organic visibility.



We have been working with Conair for three years providing a mix of Paid Media support and Above the Line activity across European markets for their portfolio of brands which include BaByliss and Cusinart. Navigating a complex retail landscape with multiple resellers, we help drive brand awareness in an increasingly cluttered and competitive market.



YMCA Downslink is Oban's chosen charity, supporting young vulnerable people and preventing homelessness. We provide strategic advice and digital marketing support to help them recruit supporters and achieve their fundraising goals.


First Sentier Investors

First Sentier Investors is a global asset management business. We have worked with FSI for 5 years providing a mix of global SEO strategy, implementation and migration support across markets in Asia and Oceania, delivering continuing sustainable organic traffic and session growth. 

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