Content creation for international markets
Successful content is relevant (to user needs across diverse markets as they discover, engage and interact with your brand), consistent quality, and evident coherence with your local and global brand values. To stand out, to be remembered, to be re-visited, to be shared: these are just some of the positive outcomes of content creation.
Our content creation process blends data-led insight (for example, using competitor metrics to identify content opportunities) with personal creativity to deliver content that aligns with your digital strategy and content planning/tactics.
Using themes identified during audit and planning stages, and referencing available brand and copy guidelines, we can:
- Re-purpose legacy content to better align with content goals and online visibility.
- Source specialist creative partners to deliver video, image or audio content as required.
- Collaborate flexibly with your current creative roster to guide and curate your content creation process.
Irrespective of content type, format or channel, we ensure that all content is created to deliver content marketing performance as defined by the goals and KPI we agree during the content planning process.
Data steers the overall approach that underpins content creation, guiding the relevancy of content as we aim to help customers at every stage of their interactions with your brand. But data are only part of the story. We also emphasise creativity (and how we execute a theme across various formats and platforms), and on per-market adaptation, using our Local In-Market Experts to edit, refine and approve all content from a local perspective before you review, sign off and publish.