Beyond translation: Oban’s expertise in content localisation

Why Oban for content localisation?

Content localisation is the process of adapting content to meet the cultural, linguistic, and functional expectations of a specific target audience in a particular geographic region or market. The goal is to make content feel natural and resonate with the local audience, considering factors such as language, cultural nuances, preferences, and regulatory requirements.

Tailoring every detail for local appeal

Localisation goes beyond simple translation; it involves tailoring content to the specific characteristics of the target market. This can include adapting text, graphics, design elements, and even the overall tone and style of communication to ensure that the content is not only understood but also well-received by the local audience.

SEO is at the heart of our approach

Successful localisation also includes a thorough examination of search engine results pages (SERPs), search competitors, and keyword nuances. It ensures alignment with local search trends, user queries, and intent, optimising content relevance for diverse audiences in specific markets.

Using our Local In-Market Experts, Oban’s approach to content localisation includes:

  • Linguistic adaptation: Adapting written or spoken content from one language to another while maintaining accuracy, relevance, and cultural appropriateness.
  • Cultural adaptation: Adjusting content to align with the cultural norms, values, and expectations of the target audience. This may involve modifying images, references, and messaging.
  • Formatting and design: Ensuring that the visual elements of content, such as layout and design, are suitable for the target market.
  • Local regulations: Adhering to legal and regulatory requirements specific to the target region.
  • Local market research: Conducting market research to understand the preferences, behaviours, and expectations of the local audience.

Expand your reach into new markets

Content localisation is crucial for businesses and organisations looking to expand their reach into new markets while maintaining a consistent and authentic brand identity. It allows companies to connect with diverse audiences, build trust, and enhance the overall effectiveness of their communication strategies on a global scale. Find out how Oban can help to localise your content by getting in touch today.

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