News and insights from across the world of international digital marketing.
According to the UN, the number of over-65s is forecast to double by 2050. Some countries have older populations than others – what does this mean for international marketers?
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Two decades ago, the acronym ‘BRIC’ was coined to refer to the rise of Brazil, Russia, India, and China. Have they fulfilled the economic growth that was predicted?
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The second part of our two-part IWD blog series looks at the state of gender equality in Canada, Belgium, the Netherlands, and Lithuania.
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The Nordic countries have a fantastic record on gender equality. This International Women’s Day, we spoke to our Nordic LIMEs to find out why.
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Find out more about Europe’s 6th biggest economy – including its rapid economic growth, the rise of ‘dark stores’, and its reluctance to join the Euro.
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Various countries around the world are striving to become cashless. Find out which countries are closest to achieving it.
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To mark this year’s Australia Day, we highlight three things about Australia digital marketers need to know.
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Find out more about Africa’s largest economy – including its move towards a cashless society and its ban on foreign talent in advertising.
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The 2023 edition of our Global Marketing Calendar has landed. View the interactive version on our website now or download your free PDF copy.
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Oban’s international marketing calendar showcases over 190 key e-commerce and travel opportunities around the world. Here, we highlight 10 dates in 2023 you won’t want to miss.
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When it comes to brands, very few are bigger than Santa Claus. So what lessons can marketers learn from the man himself? Find out more.
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Oban’s HR Director, James Smith, predicts the key HR and employee wellbeing trends we can expect to see in 2023.
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Oban’s Head of SEO, Dave Cousin, looks ahead to 2023 to highlight five key trends which will define the organic search landscape.
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As we approach the end of our 20th birthday year, we wanted to take a moment to think about some of the highlights of 2022 at Oban International.
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Oban’s Head of Paid Media, Jules Bodoulé Sosso, outlines five key trends which will shape the paid media landscape in 2023.
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Names don’t follow the same format in every country. This has implications for marketing personalisation and online data capture. Find out more.
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The UK and India are hoping to agree a free trade deal. We take a look at what the deal will cover and what sectors will benefit.
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Liz Truss became UK Prime Minister on the 6th September. Oban’s CEO, Sarah Jennings, believes marketers can learn four key lessons from her first month in office.
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In the West, gender identities are becoming more fluid. In China, the government is keen to entrench traditional gender roles for political and economic reasons.
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Since Rihanna launched Fenty in 2017, inclusive beauty has been on the rise. Find out how the industry is catering to traditionally under-served audiences.
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The pandemic had a devastating effect on tourism. Now there are further pressures – including inflation, staff shortages and a growing pressure to be sustainable.
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