Why Oban International has published a book
Oban's book is designed to be a practical guide for businesses looking to grow internationally using digital marketing techniques.
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International Marketing Blog
News and insights from across the world of international digital marketing.
After Brexit, how does the world view the UK?
We spoke to our Local In-Market Experts around the world to find out how attitudes towards the UK have evolved since Brexit. Here’s what they told us.
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Facebook’s rebrand: A lesson in how words mean different things around the world
Sometimes, words with a specific meaning in one culture can mean very different things in others – as Facebook discovered when it recently rebranded as Meta.
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How businesses can research, select and enter new markets
Find out how international businesses can research potential markets, decide which ones are right for them, and what market entry strategies to consider.
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The most popular online payment methods around the world
There are numerous ways to pay online, with different countries and regions having distinct payment preferences. Our guide explains all you need to know.
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10 reasons to expand your business internationally
Thinking of expanding your business internationally? Here are ten reasons why you should. Businesses which go global grow faster and fail less than those which don’t. Find out more.
Continue Reading![[Podcast] Ep. 7 - Independence Day of Pakistan](https://obaninternational.com/wp-content/uploads/2021/08/Blog-image-Podcast-Episode-7-copy-440x295.png)
[Podcast] Ep. 7 – Independence Day of Pakistan
The seventh episode of our new podcast, The Global Marketing Calendar, is available now.
Continue Reading![[Podcast] Ep. 6 - Independence Day (U.S.)](https://obaninternational.com/wp-content/uploads/2021/06/Blog-image-Podcast-Episode-6-copy-440x295.png)
[Podcast] Ep. 6 – 4th of July
The sixth episode of our new podcast, The Global Marketing Calendar, is available now.
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[Podcast] Ep.5 – Midsommar
The fifth episode of our new podcast, The Global Marketing Calendar, is available now.
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[Download] International B2B: 2021 sector snapshot
Our easy-to-read guide contains key stats, future trends, the winners and losers of the past year, plus top tips for marketers.
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[Podcast] Ep.4 – Eid ul-Fitr
The fourth episode of our new podcast, The Global Marketing Calendar, is available now.
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[Download] International e-commerce: 2021 sector snapshot
Our easy-to-read guide contains key stats, future trends, the biggest e-commerce markets in the world, plus top tips for marketers.
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[Podcast] Ep.3 – King’s Day
The third episode of our new podcast, The Global Marketing Calendar, is available now.
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[Podcast] Ep.2 – White Day
The second episode of our new podcast, The Global Marketing Calendar, is available now.
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[Podcast] Ep.1 – Chinese New Year
The first episode of our new podcast, The Global Marketing Calendar, is available now.
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Our International E-Commerce & Travel Calendar for 2021 is here
The 2021 edition of our International E-commerce & Travel Calendar has landed. View it on our website now.
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[Download] How B2B can bounce back post-Covid
We outline 9 key considerations for your B2B digital marketing plans, with the ultimate goal of driving leads and retention rates for your business in the post-Covid landscape.
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[Download] How visitor attractions can bounce back post-Covid
We set out the top 10 digital marketing strategies for sightseeing and attractions businesses in the post-Covid landscape.
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Planning for 2021: Part 3 – Channel considerations
Post-Covid, the media landscape has changed. In this article, we explore the channel considerations marketers need to know when setting budgets for next year.
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Planning for 2021: Part 2 – Changes in the competitor landscape
Post-Covid, the marketing landscape has changed. In this article, we examine how the crisis may have shifted your competitor set and what this means for marketing budgets next year.
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Planning for 2021: Part 1 – Changes in consumer behaviour
Post-Covid, the marketing landscape has changed. In this article, we explore the changes in consumer behaviour that marketers need to consider when setting budgets for next year.
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