International Insights

Blog

News and insights from across the world of international digital marketing.

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Why Arab is not a culture

Why Arabic is not a culture

In our latest article, we explain why your digital strategy for targeting Arab countries should consider Arabic as a language rather than a culture.

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Foot in mouth marketing and how to cure it

Foot in mouth marketing and how to cure it

Recently, three large names have hit the news for all the wrong reasons. We explore the implications of cultural faux pas and how to avoid them.

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CheckOut4Home&Garden Whitepaper

CheckOut4Home&Garden: A guide to selling home and garden products around the world online

Download our whitepaper for an in-depth look at how home and garden retailers can take advantage of advances in logistics enabling sales of larger items across borders.

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Chinese women talking, but not in Chinese

Why Chinese people don’t speak or write Chinese

The truth is that Chinese people don't speak or write Chinese. They mainly speak Mandarin or Cantonese, among other dialects, and write in Simplified or Traditional characters. However, even this explanation doesn't reveal the full complexities involved.

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Automatic Translation

Why you should never use automatic translation for your digital marketing

Businesses seeking to persuade their audience to purchase a product or service need to build trust and familiarity with their brand. Any awkward mistranslations or inappropriate cultural references caused by an automated translation tool could disrupt this process irrevocably.

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Launch your business overseas

How to tell if there’s demand to launch your business overseas

Listen to our latest BrightonSEO talk from SEO Strategist James Brown discussing some of the ways you can discover if there’s demand for your business in foreign markets.

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CheckOut4Fashion Whitepaper

CheckOut4Fashion: A guide to selling fashion around the world online

Download our whitepaper for an in-depth look at how fashion brands can take advantage of the digitalisation and internationalisation of consumer culture.

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SEO in South Korea on Naver

SEO on Naver: The beginner’s guide

For digital marketers looking at expanding into the South Korean market, knowing how to optimise their site for Naver, the country’s largest search engine, is a must.

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Blog Photo - Cross-border E-commerce

Cross-border e-commerce: The ins and outs

Cross-border e-commerce is enabling retailers to reach new customers across national boundaries. Discover the details you must consider before you join them.

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International E-commerce Calendar 2019

International E-commerce Calendar 2019

Download the digital and PDF versions of Oban's 2019 edition of their unique international e-commerce calendar.

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Black Friday Sales

Is Black Friday the global opportunity it appears to be?

November 22, 2018 International Insights

Black Friday has grown from a one-day event in the US to encompass a whole weekend of discounts and promotions in many countries. But how important is this particular sale around the world?

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Scandinavia

Fast e-commerce growth in Scandinavia boosts market desirability

Retailers shouldn’t ignore the opportunity Scandinavia offers for e-commerce with online sales in the Nordics increasing by 11% to £8.8 billion in the first six months of 2018.

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Africa Mobile

Mobile: the heart of your Africa strategy

Africa has been slower to adopt digital than other continents, but poses an enticing future opportunity for e-commerce businesses, particularly when it comes to mobile.

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Cart abandonment

Solving the international complications of shopping cart abandonment

Cart abandonment can have a dramatic effect on e-commerce results and currently leads to an estimated loss of over $260 billion of lost sales.

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What can you learn from brands you’ve never heard of?

What can you learn from brands you’ve never heard of?

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‘Hot Sales’ drive e-commerce confidence and delivers for brands in Latin America

May has seen two significant ‘Hot Sales’, both in Latin America and both e‑commerce events.

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Buying for mum: global Mother’s Day on this date spending statistics

What does recent data show us about gift purchasing for Mother's Day?

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A golden opportunity for Japanese retailers

Shopping in Japan is a national obsession and Golden Week is in many ways its apogee.

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