Should your brand be on Bluesky Social? These are the pros and cons
Discover the pros and cons of Bluesky Social, known for decentralisation and privacy. Learn whether it’s worth your time or if it’s better to wait and see.
International Marketing Blog
News and insights from across the world of international digital marketing.
How to write ads that get clicks and landing pages that drive action
Master best practices for landing pages and ad copy with tips on localisation, messaging, and optimisation for global marketing success.
Unlock opportunities with Oban’s 2025 Global Marketing Calendar
Plan your 2025 global marketing with Oban’s free calendar – 140+ key dates and insights to create impactful, timely campaigns. Download today.
Oban’s reverse gift guide: What not to buy this Christmas
This holiday season, avoid cultural missteps with Oban's reverse gift guide. Discover what not to buy across different cultures, from Germany to China.
In a globalised world, is Hofstede’s Cultural Theory past its sell-by date?
Is Hofstede’s Cultural Dimensions Theory still relevant? Learn how migration and digital platforms are reshaping our understanding of culture and what it means for businesses.
Does LINE still matter for marketers in Japan?
Find out why LINE is still key for Japanese marketing in 2024. Explore practical strategies, compare with other platforms, and optimise your LINE Official Account.
LOL or lost in translation? Navigating humour in international digital marketing
Master cross-cultural comedy and have every market laughing, not cringing. Learn the nuances of humour across cultures, so your jokes always hit the mark.
Seasonality in SEO and paid media: A global marketing guide
To make your campaigns effective, understanding seasonality in SEO and paid media is crucial. This guide explores how seasonal trends impact your regional strategies.
Ten reasons why Brighton is a great location for a digital marketing agency
Brighton up your digital marketing game! Discover 10 reasons why Brighton’s creativity, connectivity, and coastal charm make it the perfect hub for digital marketers.
In a remote-first world, does it matter where your digital marketing agency is located?
Learn how a Brighton-based digital marketing agency like Oban excels in a remote-first world. Discover tips on how to choose the right marketing partner.
From blunders to wonders: The need for localised keywords in SEO
Want to avoid translation fails and boost your international SEO game? Read our guide to successful localised keyword research. Translate less, rank more!
China’s e-commerce boom unleashes a global shopping revolution
China’s e-commerce boom has gone global. Read about how players like Temu, Shein, and TikTok Shop are re-shaping the international shopping landscape.
3 ways AI is reshaping the world around us
Explore three ways AI is changing our world – from AI avatars helping mourners in China to YouTube’s AI dubbing and a Nigerian start-up digitising history for AI.
From dreaming to booking: Mastering SEO across the traveller’s journey
Explore how mastering SEO throughout the traveller’s journey can enhance your tourism brand. From dreaming to booking, discover strategies for attracting global audiences.
The biggest tech giants you’ve (probably) never heard of
Discover the hidden tech giants shaping a new global landscape. From digital banking in Brazil to crypto exchanges in Mexico, learn about the innovators challenging the status quo.
Download now: Oban’s guide to choosing and managing an international digital agency
Looking for a new digital marketing agency to help your business expand internationally? Choosing the right partner can feel daunting. Before you decide, read Oban’s free guide.
A global love affair: beyond red roses for Valentine’s Day
Explore the evolution of Valentine's Day beyond red roses, including unconventional celebrations and global perspectives on love. Read more.
Sustainability around the world: Spotlight on Iceland
How is sustainability viewed around the world? We spoke to our LIMEs to find out. Part 4 of our blog series focuses on Iceland – find out more.
Attending a B2B event or trade show in 2024? Read these tips first
Discover essential tips for B2B event and trade show success in 2024. Learn how to prepare, engage, and follow up effectively, ensuring your efforts yield results.
Global opportunities unveiled: A marketer’s guide to key dates in 2024
Maximise your brand’s global impact in 2024 with our marketer’s guide to key international dates, from cultural events to mega shopping events. Make 2024 your year of growth.
Christmas across continents, Part 2: Jollof rice, Brazilian barbeques, and crazy cats
Part 2 of our festive blog series continues, with a look at Christmas traditions in Nigeria, Brazil, and Iceland through the eyes of our LIMEs.
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