International Insights

International Marketing Blog

News and insights from across the world of international digital marketing.

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Oban International: 2022 Wrapped Up

As we approach the end of our 20th birthday year, we wanted to take a moment to think about some of the highlights of 2022 at Oban International.

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2023 Predictions: Key paid media trends for next year

Oban’s Head of Paid Media, Jules Bodoulé Sosso, outlines five key trends which will shape the paid media landscape in 2023.

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How do naming customs vary around the world?

Names don’t follow the same format in every country. This has implications for marketing personalisation and online data capture. Find out more.

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What is the India and UK free trade deal all about?

The UK and India are hoping to agree a free trade deal. We take a look at what the deal will cover and what sectors will benefit.

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Liz Truss became UK Prime Minister on the 6th September. Oban’s CEO, Sarah Jennings, believes marketers can learn four key lessons from her first month in office.

What marketers can learn from Liz Truss’s first month as Prime Minister

Liz Truss became UK Prime Minister on the 6th September. Oban’s CEO, Sarah Jennings, believes marketers can learn four key lessons from her first month in office.

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A fast-changing world: China’s crackdown on ‘sissy’ men

A fast-changing world: China’s crackdown on ‘sissy’ men

In the West, gender identities are becoming more fluid. In China, the government is keen to entrench traditional gender roles for political and economic reasons.

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A fast-changing world: How inclusive beauty is re-shaping the industry

A fast-changing world: How inclusive beauty is re-shaping the industry

Since Rihanna launched Fenty in 2017, inclusive beauty has been on the rise. Find out how the industry is catering to traditionally under-served audiences.

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A fast-changing world: The massive challenges facing international tourism

The pandemic had a devastating effect on tourism. Now there are further pressures – including inflation, staff shortages and a growing pressure to be sustainable.

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A fast-changing world: How B2B marketers can embrace sustainability

Sustainability is a hot topic for B2Bs. But what does it really mean in practice and how can you communicate your green credentials to target audiences around the world?

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How to prepare now for Google’s Universal Analytics sunset

Google is sunsetting Universal Analytics which means there’s a pressing need for businesses to prepare now. Find out how to future-proof your business data.

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What is a B2B marketplace – and should you be selling on one?

Online B2B marketplaces are flourishing around the world – a process accelerated by the Covid-19 pandemic. But what are they, how do they work, and should you be on one?

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Greig Holbrook: 10 international digital marketing insights for 2022

Greig Holbrook: 10 international digital marketing insights for 2022

As Oban turns 20, our founder Greig Holbrook shares his top 10 essential insights into the state of international digital marketing in 2022.

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As part of Oban’s 20th birthday celebrations, we take a look at some of the most eye-catching birthday traditions around the world, from Mexico to North Korea.

Unusual birthday traditions around the world

As part of Oban’s 20th birthday celebrations, we take a look at some of the most eye-catching birthday traditions around the world, from Mexico to North Korea.

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Oban was born in 2002. What else was going on that year?

To mark our 20th birthday, we’re taking a trip down memory lane to revisit the year we started. From the introduction of the Euro to Brazil winning the World Cup, 2002 was an eventful year…

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Ramadan 2022: An explainer for digital marketers

Ramadan 2022: An explainer for digital marketers

With Ramadan around the corner, we explore consumer behaviour in the run-up to this key global experience – plus tips for how digital marketers can create meaningful campaigns.

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International Women’s Day 2022: Spotlight on women in Malaysia

In the final part of our IWD 2022 blog series, Debbie – a Local In-Market Expert who lives in Kuala Lumpur, Malaysia – shares her insights about life for women in her country.

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International Women’s Day 2022: Spotlight on women in Mexico

For the fifth instalment of our International Women’s Day 2022 blog series, we spoke to Berenice, a LIME who lives in Querétaro, about life for women in Mexico.

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International Women’s Day 2022: Spotlight on women in Nigeria

Our IWD 2022 blog series continues. We spoke to Tomi, who lives in Abuja, to find out more about life for women in Nigeria, Africa’s most populous country.

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International Women’s Day 2022: Spotlight on women in Egypt

Continuing our International Women’s Day blog series, our LIME from Egypt tells us what it’s like for women in the workplace in her country.

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International Women’s Day 2022: Spotlight on women in Russia

To mark IWD 2022, our Local In-Market Expert in Moscow talks to us about the economic, political and social conditions for women in Russia.

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International Women’s Day 2022: Spotlight on women in China

We spoke to our Local In-Market Expert in Shanghai to find out more about economic, political and social conditions for women in China.

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