International Insights

International Marketing Blog

News and insights from across the world of international digital marketing.

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A fast-changing world: How inclusive beauty is re-shaping the industry

A fast-changing world: How inclusive beauty is re-shaping the industry

Since Rihanna launched Fenty in 2017, inclusive beauty has been on the rise. Find out how the industry is catering to traditionally under-served audiences.

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A fast-changing world: The massive challenges facing international tourism

The pandemic had a devastating effect on tourism. Now there are further pressures – including inflation, staff shortages and a growing pressure to be sustainable.

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A fast-changing world: How B2B marketers can embrace sustainability

Sustainability is a hot topic for B2Bs. But what does it really mean in practice and how can you communicate your green credentials to target audiences around the world?

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How to prepare now for Google’s Universal Analytics sunset

Google is sunsetting Universal Analytics which means there’s a pressing need for businesses to prepare now. Find out how to future-proof your business data.

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What is a B2B marketplace – and should you be selling on one?

Online B2B marketplaces are flourishing around the world – a process accelerated by the Covid-19 pandemic. But what are they, how do they work, and should you be on one?

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Greig Holbrook: 10 international digital marketing insights for 2022

Greig Holbrook: 10 international digital marketing insights for 2022

As Oban turns 20, our founder Greig Holbrook shares his top 10 essential insights into the state of international digital marketing in 2022.

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As part of Oban’s 20th birthday celebrations, we take a look at some of the most eye-catching birthday traditions around the world, from Mexico to North Korea.

Unusual birthday traditions around the world

As part of Oban’s 20th birthday celebrations, we take a look at some of the most eye-catching birthday traditions around the world, from Mexico to North Korea.

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Oban was born in 2002. What else was going on that year?

To mark our 20th birthday, we’re taking a trip down memory lane to revisit the year we started. From the introduction of the Euro to Brazil winning the World Cup, 2002 was an eventful year…

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Ramadan 2022: An explainer for digital marketers

Ramadan 2022: An explainer for digital marketers

With Ramadan around the corner, we explore consumer behaviour in the run-up to this key global experience – plus tips for how digital marketers can create meaningful campaigns.

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International Women’s Day 2022: Spotlight on women in Malaysia

In the final part of our IWD 2022 blog series, Debbie – a Local In-Market Expert who lives in Kuala Lumpur, Malaysia – shares her insights about life for women in her country.

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International Women’s Day 2022: Spotlight on women in Mexico

For the fifth instalment of our International Women’s Day 2022 blog series, we spoke to Berenice, a LIME who lives in Querétaro, about life for women in Mexico.

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International Women’s Day 2022: Spotlight on women in Nigeria

Our IWD 2022 blog series continues. We spoke to Tomi, who lives in Abuja, to find out more about life for women in Nigeria, Africa’s most populous country.

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International Women’s Day 2022: Spotlight on women in Egypt

Continuing our International Women’s Day blog series, our LIME from Egypt tells us what it’s like for women in the workplace in her country.

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International Women’s Day 2022: Spotlight on women in Russia

To mark IWD 2022, our Local In-Market Expert in Moscow talks to us about the economic, political and social conditions for women in Russia.

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International Women’s Day 2022: Spotlight on women in China

We spoke to our Local In-Market Expert in Shanghai to find out more about economic, political and social conditions for women in China.

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15 key principles to help you succeed internationally

We outline the most important principles for successful international business expansion – to help you maximise the biggest marketing opportunities and avoid costly mistakes.

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The rise of C-beauty: How Chinese consumers are driving beauty innovation

K-beauty and J-beauty have been big news in recent years but now it’s time for C-beauty to shine. We delve into the Chinese beauty scene and find out what marketers need to know.

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Oban’s 22 predictions for 2022

What will be this year’s biggest international digital marketing trends? We spoke to our team in Brighton and our Local In-Market Experts around the world to find out.

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Our free international e-commerce & travel calendar for 2022 is now here

Our free international e-commerce & travel calendar for 2022 is here

The 2022 edition of our International E-commerce & Travel Calendar has landed. View it on our website now.

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Oban’s international marketing calendar showcases over 190 key e-commerce and travel opportunities around the world. Here, we highlight 10 dates in 2022 you won’t want to miss.

10 dates in 2022 you won’t want to miss

Oban’s international marketing calendar showcases over 160 key e-commerce and travel opportunities around the world. Here, we highlight 10 dates in 2022 you won’t want to miss.

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Oban's book is designed to be a practical guide for businesses looking to grow internationally using digital marketing techniques.

Why Oban International has published a book

Oban's book is designed to be a practical guide for businesses looking to grow internationally using digital marketing techniques.

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