International Insights

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News and insights from across the world of international digital marketing.

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Online payment methods around the world: Part 1 - Europe

Online payment methods around the world: Part 1 – Europe

February 20, 2020 International Insights

In the first part of our series on online payment methods around the world, we’ll be taking a look at how preferences vary around Europe.

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How do German consumers prefer to pay online?

How do German consumers prefer to pay online?

February 6, 2020 International Insights

German consumers are a great example of how online payment method preferences vary from country to country.

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What Google’s shift on cookies means for advertisers

What Google’s shift on cookies means for advertisers

January 30, 2020 International Insights

As Google announces the end of third party cookies, marketers should know what challenges and opportunities this presents for ad tech.

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Download our sector guide on African Tourism

Download our sector review on African Tourism

January 21, 2020 International Insights

Find out the key trends defining African tourism in 2020 and beyond.

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Sussex Business Awards 2019

Oban wins at the Sussex Business Awards 2019

We're proud to announce that we have won the Professional Services Award and were highly commended for International Business of the Year.

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How to plan a multilingual content strategy in 2020

How to plan a multilingual content strategy in 2020

Having a multilingual content strategy is essential for growing your brand internationally. In our latest article, we share six tips to help you plan content in new languages.

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Key trends in financial services to look out for in 2020

Key trends in financial services to look out for in 2020

As 2019 draws to a close, what key trends can marketers expect to see in financial services around the world in 2020?

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International E-commerce Calendar 2020

Download our International E-commerce Calendar for 2020

October 23, 2019 International Insights

The 2020 edition of our International E-commerce Calendar has landed. Download the PDF version now.

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How colour can influence your international marketing campaigns

How colour affects international marketing campaigns

October 17, 2019 International Insights

Make sure you research the colours for your international marketing campaign! Read our guide to learn how colours affect consumer decisions globally.

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How to find content gaps when you don't speak the language

Brighton SEO: How to find content gaps when you don’t speak the language

Learn the SEO and content tips and tricks we recommended in our talk at Brighton SEO 2019.

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Why Arab is not a culture

Why Arabic is not a culture

In our latest article, we explain why your digital strategy for targeting Arab countries should consider Arabic as a language rather than a culture.

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Foot in mouth marketing and how to cure it

Foot in mouth marketing and how to cure it

Recently, three large names have hit the news for all the wrong reasons. We explore the implications of cultural faux pas and how to avoid them.

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CheckOut4Home&Garden Whitepaper

CheckOut4Home&Garden: A guide to selling home and garden products around the world online

Download our whitepaper for an in-depth look at how home and garden retailers can take advantage of advances in logistics enabling sales of larger items across borders.

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Chinese women talking, but not in Chinese

Why Chinese people don’t speak or write Chinese

The truth is that Chinese people don't speak or write Chinese. They mainly speak Mandarin or Cantonese, among other dialects, and write in Simplified or Traditional characters. However, even this explanation doesn't reveal the full complexities involved.

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Automatic Translation

Why you should never use automatic translation for your digital marketing

Businesses seeking to persuade their audience to purchase a product or service need to build trust and familiarity with their brand. Any awkward mistranslations or inappropriate cultural references caused by an automated translation tool could disrupt this process irrevocably.

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Launch your business overseas

How to tell if there’s demand to launch your business overseas

Listen to our latest BrightonSEO talk from SEO Strategist James Brown discussing some of the ways you can discover if there’s demand for your business in foreign markets.

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CheckOut4Fashion Whitepaper

CheckOut4Fashion: A guide to selling fashion around the world online

Download our whitepaper for an in-depth look at how fashion brands can take advantage of the digitalisation and internationalisation of consumer culture.

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SEO in South Korea on Naver

SEO on Naver: The beginner’s guide

For digital marketers looking at expanding into the South Korean market, knowing how to optimise their site for Naver, the country’s largest search engine, is a must.

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