
How to prepare now for Google’s Universal Analytics sunset
Google is sunsetting Universal Analytics which means there’s a pressing need for businesses to prepare now. Find out how to future-proof your business data.
Continue ReadingNews and insights from across the world of international digital marketing.
Google is sunsetting Universal Analytics which means there’s a pressing need for businesses to prepare now. Find out how to future-proof your business data.
Continue ReadingOnline B2B marketplaces are flourishing around the world – a process accelerated by the Covid-19 pandemic. But what are they, how do they work, and should you be on one?
Continue ReadingAs Oban turns 20, our founder Greig Holbrook shares his top 10 essential insights into the state of international digital marketing in 2022.
Continue ReadingAs part of Oban’s 20th birthday celebrations, we take a look at some of the most eye-catching birthday traditions around the world, from Mexico to North Korea.
Continue ReadingTo mark our 20th birthday, we’re taking a trip down memory lane to revisit the year we started. From the introduction of the Euro to Brazil winning the World Cup, 2002 was an eventful year…
Continue ReadingWith Ramadan around the corner, we explore consumer behaviour in the run-up to this key global experience – plus tips for how digital marketers can create meaningful campaigns.
Continue ReadingIn the final part of our IWD 2022 blog series, Debbie – a Local In-Market Expert who lives in Kuala Lumpur, Malaysia – shares her insights about life for women in her country.
Continue ReadingFor the fifth instalment of our International Women’s Day 2022 blog series, we spoke to Berenice, a LIME who lives in Querétaro, about life for women in Mexico.
Continue ReadingOur IWD 2022 blog series continues. We spoke to Tomi, who lives in Abuja, to find out more about life for women in Nigeria, Africa’s most populous country.
Continue ReadingContinuing our International Women’s Day blog series, our LIME from Egypt tells us what it’s like for women in the workplace in her country.
Continue ReadingTo mark IWD 2022, our Local In-Market Expert in Moscow talks to us about the economic, political and social conditions for women in Russia.
Continue ReadingWe spoke to our Local In-Market Expert in Shanghai to find out more about economic, political and social conditions for women in China.
Continue ReadingWe outline the most important principles for successful international business expansion – to help you maximise the biggest marketing opportunities and avoid costly mistakes.
Continue ReadingK-beauty and J-beauty have been big news in recent years but now it’s time for C-beauty to shine. We delve into the Chinese beauty scene and find out what marketers need to know.
Continue ReadingWhat will be this year’s biggest international digital marketing trends? We spoke to our team in Brighton and our Local In-Market Experts around the world to find out.
Continue ReadingThe 2022 edition of our International E-commerce & Travel Calendar has landed. View it on our website now.
Continue ReadingOban’s international marketing calendar showcases over 160 key e-commerce and travel opportunities around the world. Here, we highlight 10 dates in 2022 you won’t want to miss.
Continue ReadingOban's book is designed to be a practical guide for businesses looking to grow internationally using digital marketing techniques.
Continue ReadingWe spoke to our Local In-Market Experts around the world to find out how attitudes towards the UK have evolved since Brexit. Here’s what they told us.
Continue ReadingSometimes, words with a specific meaning in one culture can mean very different things in others – as Facebook discovered when it recently rebranded as Meta.
Continue ReadingFind out how international businesses can research potential markets, decide which ones are right for them, and what market entry strategies to consider.
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