France’s biggest fashion retailer isn’t who you expect
Who needs warehouses when your users do all the shopping, selling, and styling? How Vinted became France’s fashion giant and what it means for e-commerce.
Blog Category
Insights
What the QuitGPT backlash tells us about global AI use
AI chatbots are everywhere, but adoption and trust vary by market. Discover what the QuitGPT moment reveals about ethics, regional trends, and international strategy.
Why cost per lead can sometimes be misleading in global B2B marketing
Global B2B leads are not created equally. See why cost per lead can sometimes mislead and how to measure true commercial value across markets.
What is ROAS and why does it vary by country?
Find out why the same ad spend can perform differently across countries and how to use ROAS to make smarter international marketing decisions.
Oban voices: Give to Gain – celebrating International Women’s Day 2026
For International Women’s Day 2026, Oban women share the career moments that challenged them and helped them grow in international marketing.
The 48-hour funnel: What sightseeing marketing looks like in practice
From coffee to sightseeing bus in under an hour: the 48-hour funnel shows how in-city tourists make rapid choices and what it means for marketing.
The death of the LinkedIn company page? You might be asking the wrong question
Many are declaring the death of the LinkedIn company page. Before you write the obituary, it’s worth asking a better question: who do buyers actually trust?
Booked before they clicked: How sightseeing and attractions can thrive without homepage traffic
Fewer homepage clicks? Find out how sightseeing and attractions can thrive as travellers find you on TikTok, Google, and AI tools instead.
5 cultural differences every brand should know
Expanding your business abroad? Read about five cultural differences that really matter and how small changes in messaging, trust, and search can boost results.
Is AI really making paid media simpler for B2B brands?
Jules and Ellie from Oban’s paid media team share how AI is really changing B2B advertising – what helps, what doesn’t, and why humans still lead.
What 2026 has in store for B2B marketing (and how to stay ahead)
B2B marketing is shifting fast. Discover six trends that will shape 2026 and learn the practical steps you can take now to turn them into real results.
What 2026 has in store for e-commerce (and how to stay ahead)
Planning for international e-commerce growth in 2026? Explore the key trends shaping the year and find out how you can stay ahead.
