International Insights

Blog

News and insights from across the world of international digital marketing.

Read More
International E-commerce Calendar 2019

International E-commerce Calendar 2019

Download the digital and PDF versions of Oban's 2019 edition of their unique international e-commerce calendar.

Continue Reading
Read More
Black Friday Sales

Is Black Friday the global opportunity it appears to be?

November 22, 2018 International Insights

Black Friday has grown from a one-day event in the US to encompass a whole weekend of discounts and promotions in many countries. But how important is this particular sale around the world?

Continue Reading
Read More
Scandinavia

Fast e-commerce growth in Scandinavia boosts market desirability

Retailers shouldn’t ignore the opportunity Scandinavia offers for e-commerce with online sales in the Nordics increasing by 11% to £8.8 billion in the first six months of 2018.

Continue Reading
Read More
Africa Mobile

Mobile: the heart of your Africa strategy

Africa has been slower to adopt digital than other continents, but poses an enticing future opportunity for e-commerce businesses, particularly when it comes to mobile.

Continue Reading
Read More
Cart abandonment

Solving the international complications of shopping cart abandonment

Cart abandonment can have a dramatic effect on e-commerce results and currently leads to an estimated loss of over $260 billion of lost sales.

Continue Reading
Read More

What can you learn from brands you’ve never heard of?

What can you learn from brands you’ve never heard of?

Continue Reading
Read More

‘Hot Sales’ drive e-commerce confidence and delivers for brands in Latin America

May has seen two significant ‘Hot Sales’, both in Latin America and both e‑commerce events.

Continue Reading
Read More

Buying for mum: global Mother’s Day on this date spending statistics

What does recent data show us about gift purchasing for Mother's Day?

Continue Reading
Read More

A golden opportunity for Japanese retailers

Shopping in Japan is a national obsession and Golden Week is in many ways its apogee.

Continue Reading
Read More

Egypt bolsters e-commerce credentials

Egypt's technological credentials will soon make it an excellent choice for e‑commerce

Continue Reading
Read More

Celebrating mum: When and how we recognise mothers around the world

Global spending on Mother's Day is predicted to increase by over £5bn in 2018

Continue Reading
Read More
Waving Germany and England Flag

The English are coming: Why English brands may be more likely to succeed in Germany than British ones

Have we wrongly assumed that ‘Britishness’ is a concept that will be universally understood and applied?

Continue Reading
Read More
Top Luxury Brands Burberry

Do British luxury brands need to worry about French and Italian competitors?

Scanning the top 100 ‘best global brands’ for UK luxury leaders, only Burberry is visible at #86.

Continue Reading
Read More
Luxury Handbag

Which markets are best for Brexport luxury brands?

A key challenge for marketers of British luxury brands is to decide which international markets to prioritise.

Continue Reading
Read More

The Netherlands: a European e-commerce hotspot. A consideration for UK businesses?

With a strong economy and excellent technology infrastructure, the Netherlands is a serious market to consider.

Continue Reading
Read More

Canada: 60% purchase online domestically and cross-border. Land of opportunity for UK brands and etailers?

Canada: 60% purchase online domestically and cross-border.

Continue Reading
Read More

Russia: B2C commerce to increase by 13% in 2017. A market worth exploring?

By 2021, it is estimated that Russia could see as much as £19.5 billion in online B2C sales.

Continue Reading
Read More

Poland: largest economy in Central Europe. Opportunity for UK businesses?

Supported by a strong economy, Poland e-commerce offering is now catching up with its European neighbours.

Continue Reading