International Marketing Blog

News and insights from across the world of international digital marketing.

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From dreaming to booking: Mastering SEO across the traveller’s journey

Explore how mastering SEO throughout the traveller’s journey can enhance your tourism brand. From dreaming to booking, discover strategies for attracting global audiences.

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The biggest tech giants you’ve (probably) never heard of

Discover the hidden tech giants shaping a new global landscape. From digital banking in Brazil to crypto exchanges in Mexico, learn about the innovators challenging the status quo.

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The front cover of our whitepaper on how to choose and manage an international digital marketing agency

Download now: Oban’s guide to choosing and managing an international digital agency

Looking for a new digital marketing agency to help your business expand internationally? Choosing the right partner can feel daunting. Before you decide, read Oban’s free guide.

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A global love affair: beyond red roses for Valentine’s Day

Explore the evolution of Valentine's Day beyond red roses, including unconventional celebrations and global perspectives on love. Read more.

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Sustainability around the world: Spotlight on Iceland

How is sustainability viewed around the world? We spoke to our LIMEs to find out. Part 4 of our blog series focuses on Iceland – find out more.

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Attending a B2B event or trade show in 2024? Read these tips first

Discover essential tips for B2B event and trade show success in 2024. Learn how to prepare, engage, and follow up effectively, ensuring your efforts yield results.

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Global opportunities unveiled: A marketer’s guide to key dates in 2024

Maximise your brand’s global impact in 2024 with our marketer’s guide to key international dates, from cultural events to mega shopping events. Make 2024 your year of growth.

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Christmas across continents, Part 2: Jollof rice, Brazilian barbeques, and crazy cats

Part 2 of our festive blog series continues, with a look at Christmas traditions in Nigeria, Brazil, and Iceland through the eyes of our LIMEs.

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Christmas across continents, Part 1: Golden pigs, love hotels, and Nonna’s broomstick

Discover global Christmas traditions in Part 1 of our yuletide blog series. From golden pigs to love hotels and Nonna’s broomstick, our LIMEs share festive tales.

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The evolving landscape of multilingual digital marketing: A 2023 perspective

Learn why understanding regionalism, multilingualism, and cultural nuances is vital for business success in today’s interconnected world.

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Mastering Japanese business culture: The art of punctuality and precision

Explore the intricacies of Japanese business culture, where punctuality and precision are paramount. Find out what our Local In-Market Expert told us.

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Sustainability around the world: Spotlight on China

How is sustainability viewed around the world? We spoke to our LIMEs to find out. Part 3 of our blog series focuses on China – find out more.

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The BRICS are expanding – here’s what you need to know

Explore the BRICS expansion and its global impact. Learn how six new members are reshaping international dynamics within the BRICS alliance.

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3 things to know about the Isle of Man

A burgeoning finance sector, the oldest continuous parliament in the world, and home to the biggest road racing festival – we spoke to our LIME about the Isle of Man.

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Sustainability around the world: Spotlight on Nigeria

How is sustainability viewed in Nigeria? We spoke to our LIME in Abuja to explore evolving attitudes towards sustainability in Nigeria.

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After the pandemic: How Big Bus Tours bounced back bigger than before

Read the key lessons from Oban’s recent webinar – and find out how a leading sightseeing brand emerged from the pandemic stronger than ever.

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12 tips on getting the most out of your digital marketing agency

Read Oban’s guide to getting the most out of your digital marketing agency – including insider tips and costly mistakes to avoid.

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Sustainability around the world: Spotlight on India

How is sustainability viewed around the world? We spoke to our LIMEs to find out. Part 1 of our new blog series focuses on India – find out more.

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High context and low context cultures: What this means for marketers

High context versus low context is one framework for understanding cultural difference. Read our tips for international marketers.

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How do different cultures perceive time?

We all have the same 24 hours in a day, right? Well actually, no – perceptions of time vary considerably by culture.

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Why local in-market expertise is the key to international marketing success

If your business goal is international growth, you need local in-market expertise to guide your market strategy. Find out more about the LIME network.

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