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News and insights from across the world of international digital marketing.

Why Arabic is not a culture

July 31, 2019 International Insights Damien Robert

In our latest article, we explain why your digital strategy for targeting Arab countries should consider Arabic as a language rather than a culture.

Foot in mouth marketing and how to cure it

July 9, 2019 International Insights Sarah Jennings

Recently, three large names have hit the news for all the wrong reasons. We explore the implications of cultural faux pas and how to avoid them.

CheckOut4Home&Garden: A guide to selling home and garden products around the world online

July 5, 2019 International Insights George Ward

Download our whitepaper for an in-depth look at how home and garden retailers can take advantage of advances in logistics enabling sales of larger items across borders.

Chinese women talking, but not in Chinese

Why Chinese people don’t speak or write Chinese

June 13, 2019 International Insights George Ward

The truth is that Chinese people don't speak or write Chinese. They mainly speak Mandarin or Cantonese, among other dialects, and write in Simplified or Traditional characters. However, even this explanation doesn't reveal the full complexities involved.

Why you should never use automatic translation for your digital marketing

May 2, 2019 International Insights George Ward

Businesses seeking to persuade their audience to purchase a product or service need to build trust and familiarity with their brand. Any awkward mistranslations or inappropriate cultural references caused by an automated translation tool could disrupt this process irrevocably.

How to tell if there’s demand to launch your business overseas

April 25, 2019 International Insights George Ward

Listen to our latest BrightonSEO talk from SEO Strategist James Brown discussing some of the ways you can discover if there’s demand for your business in foreign markets.

CheckOut4Fashion: A guide to selling fashion around the world online

April 3, 2019 International Insights George Ward

Download our whitepaper for an in-depth look at how fashion brands can take advantage of the digitalisation and internationalisation of consumer culture.

SEO on Naver: The beginner’s guide

February 19, 2019 International Insights Emily Mace

For digital marketers looking at expanding into the South Korean market, knowing how to optimise their site for Naver, the country’s largest search engine, is a must.

Cross-border e-commerce: The ins and outs

January 22, 2019 International Insights George Ward

Cross-border e-commerce is enabling retailers to reach new customers across national boundaries. Discover the details you must consider before you join them.

International E-commerce Calendar 2019

December 3, 2018 International Insights George Ward

Download the digital and PDF versions of Oban's 2019 edition of their unique international e-commerce calendar.

Is Black Friday the global opportunity it appears to be?

November 22, 2018 International Insights Susie Cox

Black Friday has grown from a one-day event in the US to encompass a whole weekend of discounts and promotions in many countries. But how important is this particular sale around the world?

Fast e-commerce growth in Scandinavia boosts market desirability

October 31, 2018 International Insights Lydia Oakes

Retailers shouldn’t ignore the opportunity Scandinavia offers for e-commerce with online sales in the Nordics increasing by 11% to £8.8 billion in the first six months of 2018.

Mobile: the heart of your Africa strategy

October 16, 2018 International Insights George Ward

Africa has been slower to adopt digital than other continents, but poses an enticing future opportunity for e-commerce businesses, particularly when it comes to mobile.