International Marketing Blog

News and insights from across the world of international digital marketing.

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How B2B can bounce back post-Covid

[Download] How B2B can bounce back post-Covid

We outline 9 key considerations for your B2B digital marketing plans, with the ultimate goal of driving leads and retention rates for your business in the post-Covid landscape.

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How visitor attractions can bounce back post-Covid

[Download] How visitor attractions can bounce back post-Covid

We set out the top 10 digital marketing strategies for sightseeing and attractions businesses in the post-Covid landscape.

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Post-Covid, the media landscape has changed. In this article, we explore the channel considerations marketers need to know when setting budgets for next year.

Planning for 2021: Part 3 – Channel considerations

Post-Covid, the media landscape has changed. In this article, we explore the channel considerations marketers need to know when setting budgets for next year.

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Post-Covid, the marketing landscape has changed. In this article, we examine how the crisis may have shifted your competitor set and what this means for marketing budgets next year.

Planning for 2021: Part 2 – Changes in the competitor landscape

Post-Covid, the marketing landscape has changed. In this article, we examine how the crisis may have shifted your competitor set and what this means for marketing budgets next year.

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Post-Covid, the marketing landscape has changed. We explore the changes in consumer behaviour marketers need to consider when setting budgets for next year.

Planning for 2021: Part 1 – Changes in consumer behaviour

Post-Covid, the marketing landscape has changed. In this article, we explore the changes in consumer behaviour that marketers need to consider when setting budgets for next year.

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Are we heading towards a cashless society?

Life after Covid-19: The end of the road for cash?

Cash was already in decline before coronavirus reduced usage even more. In this article, we explore what a world without cash looks like. Who wins and who loses? Find out more.

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Post-Covid, what trends will shape the fitness sector?

Trends shaping the fitness sector after COVID

Coronavirus has affected the way we exercise. In this article, we explore the future of the exercise and fitness sector in a post-Covid world.

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Post-Covid, large-scale homeworking looks set to stay. This article explores how working from home varies around the world.

How working from home varies in the world

Post-Covid, large-scale homeworking looks set to stay. This article explores how working from home varies around the world.

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Large-scale homeworking looks set to stay. This article explores the effect this will have on other sectors, including technology, fashion and travel.

Life after Covid-19: Working from home – winners & losers

Large-scale homeworking looks set to stay. This article explores the effect this will have on other sectors, including technology, fashion and travel.

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Large-scale homeworking looks set to stay. This article explores the effect this will have on town and cities and the real estate sector.

Life after Covid-19: Will working from home transform our cities?

Large-scale homeworking looks set to stay. This article explores the effect this will have on town and cities and the real estate sector.

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Life after Covid-19: What Germany tells us about tourism recovery

What Germany tells us about tourism recovery

As the German lockdown started to ease from early May, the country's tourism industry tentatively opened up. We spoke to our German LIMEs to find out more.

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Life after Covid-19: The future of luxury retail

Life after Covid-19: The future of luxury retail

Shifting to ecommerce, focusing on China and more emphasis on sustainability are all trends defining the future for luxury retail.

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Life after Covid-19: Surprising categories to benefit

Surprising categories to benefit from Covid-19

We explore some of the less obvious categories that have seen a spike during the pandemic across the world.

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Life after Covid-19: The future for travel & tourism

[Download] Life after Covid-19: The future for travel and tourism

We explore the impact the crisis will have on the industry, the consumer trends which will emerge as a result, and how to adapt your digital marketing to stay ahead.

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Life after Covid-19: The future of international online grocery shopping

The future of global online grocery shopping

Digital innovation is key for companies to adapt to a surge in demand for online groceries orders around the world.

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Coronavirus: daily life in different countries

Coronavirus: Daily Life in Different Countries

We asked our Local In-Market Experts (LIMEs) how Coronavirus has affected daily life in their countries - this is what they told us.

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Online payment methods around the world: Part 1 - Europe

Online payment methods in the world: Europe

In the first part of our series on online payment methods around the world, we’ll be taking a look at how preferences vary around Europe.

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How do German consumers prefer to pay online?

How do German consumers prefer to pay?

German consumers are a great example of how online payment method preferences vary from country to country.

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What Google’s shift on cookies means for advertisers

What Google’s shift on cookies means for advertisers

As Google announces the end of third party cookies, marketers should know what challenges and opportunities this presents for ad tech.

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Download our sector guide on African Tourism

Download our sector review on African Tourism

Find out the key trends defining African tourism in 2020 and beyond.

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Sussex Business Awards 2019

Oban wins at the Sussex Business Awards 2019

We're proud to announce that we have won the Professional Services Award and were highly commended for International Business of the Year.

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