News and insights from across the world of international digital marketing.
The truth is that Chinese people don't speak or write Chinese. They mainly speak Mandarin or Cantonese, among other dialects, and write in Simplified or Traditional characters. However, even this explanation doesn't reveal the full complexities involved.
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Businesses seeking to persuade their audience to purchase a product or service need to build trust and familiarity with their brand. Any awkward mistranslations or inappropriate cultural references caused by an automated translation tool could disrupt this process irrevocably.
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Listen to our latest BrightonSEO talk from SEO Strategist James Brown discussing some of the ways you can discover if there’s demand for your business in foreign markets.
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Download our whitepaper for an in-depth look at how fashion brands can take advantage of the digitalisation and internationalisation of consumer culture.
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For digital marketers looking at expanding into the South Korean market, knowing how to optimise their site for Naver, the country’s largest search engine, is a must.
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Cross-border e-commerce is enabling retailers to reach new customers across national boundaries. Discover the details you must consider before you join them.
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Download the digital and PDF versions of Oban's 2019 edition of their unique international e-commerce calendar.
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Black Friday has grown from a one-day event in the US to encompass a whole weekend of discounts and promotions in many countries. But how important is this particular sale around the world?
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Retailers shouldn’t ignore the opportunity Scandinavia offers for e-commerce with online sales in the Nordics increasing by 11% to £8.8 billion in the first six months of 2018.
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Africa has been slower to adopt digital than other continents, but poses an enticing future opportunity for e-commerce businesses, particularly when it comes to mobile.
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Cart abandonment can have a dramatic effect on e-commerce results and currently leads to an estimated loss of over $260 billion of lost sales.
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What can you learn from brands you’ve never heard of?
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May has seen two significant ‘Hot Sales’, both in Latin America and both e‑commerce events.
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What does recent data show us about gift purchasing for Mother's Day?
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Shopping in Japan is a national obsession and Golden Week is in many ways its apogee.
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Egypt's technological credentials will soon make it an excellent choice for e‑commerce
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Global spending on Mother's Day is predicted to increase by over £5bn in 2018
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Have we wrongly assumed that ‘Britishness’ is a concept that will be universally understood and applied?
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Scanning the top 100 ‘best global brands’ for UK luxury leaders, only Burberry is visible at #86.
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Canada: 60% purchase online domestically and cross-border.
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A leader in technology and innovation, e-commerce has been thriving in Japan for the past decade.
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