Eszett Fussball or fußball? How foreign alphabets effect sports retail
In our latest blog, we take a look at how foreign alphabets effect sports retail in German search
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International Marketing Blog
News and insights from across the world of international digital marketing.
Pitch perfect: getting a grip on cultural differences in football boot search
We recently took a closer look at the cultural differences in football boot search.
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Celebrating Pride: a look around the world
Pride 2016: we reflect on this year’s LGBT-focussed international digital marketing efforts
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$700bn e-commerce spend missed by retailers annually
Getting alternative payments right - maximise your retail global aspirations
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Pride campaigns 2016: a quiet year in the English-speaking world
We take a look at how brands are linking with Pride and its messages of celebrating diversity
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Brit Chris Froome wins Tour de France, but French and Germans still lead the peleton for online search for cycling kit
Does British cycling e-commerce have the same stamina as Chris Froome?
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3 lessons we can learn from Chinese social commerce
When it comes to ecommerce via social media there’s a lot we can learn from China.
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Juno mission: if the SEOs of five years ago launched a rocket, where would it be now?
If NASA conducted its mission with SEO tactics still widely in use in 2011, just how far would it go?
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Google trends reveals Turkey is a top global audience for Game of Thrones
We take a look at how global audiences are searching for the series & which families are most popular in each country
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Pogba: Search star of Euro 2016
Euro 2016: how do its leading players line up in the search rankings & what can we learn from their online performances?
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Designing UX for new countries: How different cultures navigate
How DELL and Oban are discovering new global UX patterns
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Digital World – Global Digital Marketing News: Thursday 2 June 2016
Chinese ecommerce empty delivery scam - Digital World News
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Digital World – Global Digital Marketing News: Friday 27 May 2016
This week's update of digital marketing news from around the world
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Google dominates, but expats will ‘go local’ with search – if it delivers
We find out how expats & people who live and work between countries search online
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Digital World – Global Digital Marketing News: Friday 20 May 2016
Belgium police issue warning about Facebook's reaction feature and Bing bans ads from third-party tech support services
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Inspiring, questioning and challenging hoteliers
Greig Holbrook joins panel at Boutique & Lifestyle Hotel Summit
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Digital World – Global Digital Marketing News: Friday 13 May 2016
Our weekly roundup of digital marketing news from around the world
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Mountains to climb: digital marketing & travel insurance
The travel insurance industry: local search trends and behaviours
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Digital World – Global Digital Marketing News: Wednesday 4 May 2016
Digital World: our weekly series of digital marketing news from around the world.
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What are the countries where ‘country code Top Level Domains’ (ccTLDs) are really needed?
Domain strategy is an important part of your international digital marketing strategy and there are pros and cons of each approach
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Digital World – Global Digital Marketing News: Friday 29 April 2016
Weekly update: digital overtakes traditional media in China, but TV consumption holds strong
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