The crisis has affected the way B2B decision-makers research, negotiate and buy services. As a result, marketers need to re-evaluate the way they reach and engage with prospects. With many in-person events cancelled and continuing concerns around face-to-face meetings, B2Bs need to rely more heavily on digital channels to achieve results.

In a brand-new guide, Oban outlines 9 key areas for you to consider in the current environment to ensure your digital marketing is as watertight as it can be – with the ultimate goal of driving leads and retention rates for your business. This guide includes:

• How to review your approach to paid search
• How to create multi-channel content which matches audience intent
• How to use paid social to amplify your key messages
• How to remove conversion blockers
• How to nurture your existing customers to ensure retention
• How to approach virtual events and remote selling

This useful and practical guide is FREE – to receive your copy, simply complete the form below.

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Az Ahmed | Marketing Manager

Oban International is the digital marketing agency specialising in international expansion. Our LIME (Local In-Market Expert) Network provides up to date cultural input and insights from over 80 markets around the world, helping clients realise the best marketing opportunities and avoid the costliest mistakes.