CheckOut4Fashion: A guide to selling fashion around the world online
Download our whitepaper for an in-depth look at how fashion brands can take advantage of the digitalisation and internationalisation of consumer culture.
International Marketing Blog
News and insights from across the world of international digital marketing.
SEO on Naver: The beginner’s guide
For digital marketers looking at expanding into the South Korean market, knowing how to optimise their site for Naver, the country’s largest search engine, is a must.
Cross-border e-commerce: The ins and outs
Cross-border e-commerce is enabling retailers to reach new customers across national boundaries. Discover the details you must consider before you join them.
International E-commerce Calendar 2019
Download the digital and PDF versions of Oban's 2019 edition of their unique international e-commerce calendar.
Is Black Friday the global opportunity it appears to be?
Black Friday has grown from a one-day event in the US to encompass a whole weekend of discounts and promotions in many countries. But how important is this particular sale around the world?
Fast e-commerce growth in Scandinavia boosts market desirability
Retailers shouldn’t ignore the opportunity Scandinavia offers for e-commerce with online sales in the Nordics increasing by 11% to £8.8 billion in the first six months of 2018.
Mobile: the heart of your Africa strategy
Africa has been slower to adopt digital than other continents, but poses an enticing future opportunity for e-commerce businesses, particularly when it comes to mobile.
Solving the international complications of shopping cart abandonment
Cart abandonment can have a dramatic effect on e-commerce results and currently leads to an estimated loss of over $260 billion of lost sales.
What can you learn from brands you’ve never heard of?
What can you learn from brands you’ve never heard of?
‘Hot Sales’ drive e-commerce confidence and delivers for brands in Latin America
May has seen two significant ‘Hot Sales’, both in Latin America and both e‑commerce events.
Buying for mum: global Mother’s Day on this date spending statistics
What does recent data show us about gift purchasing for Mother's Day?
A golden opportunity for Japanese retailers
Shopping in Japan is a national obsession and Golden Week is in many ways its apogee.
Egypt bolsters e-commerce credentials
Egypt's technological credentials will soon make it an excellent choice for e‑commerce
Celebrating mum: When and how we recognise mothers around the world
Global spending on Mother's Day is predicted to increase by over £5bn in 2018
The English are coming: Why English brands may be more likely to succeed in Germany than British ones
Have we wrongly assumed that ‘Britishness’ is a concept that will be universally understood and applied?
Do British luxury brands need to worry about French and Italian competitors?
Scanning the top 100 ‘best global brands’ for UK luxury leaders, only Burberry is visible at #86.
Canada: 60% purchase online domestically and cross-border. Land of opportunity for UK brands and retailers?
Canada: 60% purchase online domestically and cross-border.
Japan: 70% of population now shopping online. How can UK businesses capitalise?
A leader in technology and innovation, e-commerce has been thriving in Japan for the past decade.
India: B2C e-commerce experiencing steady growth. A market to consider for 2021?
What can non-native businesses expect from the Indian e-commerce landscape?
Eszett Fussball or fußball? How foreign alphabets effect sports retail
In our latest blog, we take a look at how foreign alphabets effect sports retail in German search
3 lessons we can learn from Chinese social commerce
When it comes to ecommerce via social media there’s a lot we can learn from China.
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