Brighton SEO: How to find content gaps when you don’t speak the language
Learn the SEO and content tips and tricks we recommended in our talk at Brighton SEO 2019.
Continue ReadingNews and insights from across the world of international digital marketing.
Learn the SEO and content tips and tricks we recommended in our talk at Brighton SEO 2019.
Continue ReadingIn our latest article, we explain why your digital strategy for targeting Arab countries should consider Arabic as a language rather than a culture.
Continue ReadingRecently, three large names have hit the news for all the wrong reasons. We explore the implications of cultural faux pas and how to avoid them.
Continue ReadingDownload our whitepaper for an in-depth look at how home and garden retailers can take advantage of advances in logistics enabling sales of larger items across borders.
Continue ReadingThe truth is that Chinese people don't speak or write Chinese. They mainly speak Mandarin or Cantonese, among other dialects, and write in Simplified or Traditional characters. However, even this explanation doesn't reveal the full complexities involved.
Continue ReadingBusinesses seeking to persuade their audience to purchase a product or service need to build trust and familiarity with their brand. Any awkward mistranslations or inappropriate cultural references caused by an automated translation tool could disrupt this process irrevocably.
Continue ReadingListen to our latest BrightonSEO talk from SEO Strategist James Brown discussing some of the ways you can discover if there’s demand for your business in foreign markets.
Continue ReadingDownload our whitepaper for an in-depth look at how fashion brands can take advantage of the digitalisation and internationalisation of consumer culture.
Continue ReadingFor digital marketers looking at expanding into the South Korean market, knowing how to optimise their site for Naver, the country’s largest search engine, is a must.
Continue ReadingCross-border e-commerce is enabling retailers to reach new customers across national boundaries. Discover the details you must consider before you join them.
Continue ReadingDownload the digital and PDF versions of Oban's 2019 edition of their unique international e-commerce calendar.
Continue ReadingBlack Friday has grown from a one-day event in the US to encompass a whole weekend of discounts and promotions in many countries. But how important is this particular sale around the world?
Continue ReadingRetailers shouldn’t ignore the opportunity Scandinavia offers for e-commerce with online sales in the Nordics increasing by 11% to £8.8 billion in the first six months of 2018.
Continue ReadingAfrica has been slower to adopt digital than other continents, but poses an enticing future opportunity for e-commerce businesses, particularly when it comes to mobile.
Continue ReadingCart abandonment can have a dramatic effect on e-commerce results and currently leads to an estimated loss of over $260 billion of lost sales.
Continue ReadingWhat can you learn from brands you’ve never heard of?
Continue ReadingMay has seen two significant ‘Hot Sales’, both in Latin America and both e‑commerce events.
Continue ReadingWhat does recent data show us about gift purchasing for Mother's Day?
Continue ReadingShopping in Japan is a national obsession and Golden Week is in many ways its apogee.
Continue ReadingEgypt's technological credentials will soon make it an excellent choice for e‑commerce
Continue ReadingGlobal spending on Mother's Day is predicted to increase by over £5bn in 2018
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