What Google’s shift on cookies means for advertisers
As Google announces the end of third party cookies, marketers should know what challenges and opportunities this presents for ad tech.
International Marketing Blog
News and insights from across the world of international digital marketing.
Download our sector review on African Tourism
Find out the key trends defining African tourism in 2020 and beyond.
Oban wins at the Sussex Business Awards 2019
We're proud to announce that we have won the Professional Services Award and were highly commended for International Business of the Year.
How to plan a multilingual content strategy in 2020
Having a multilingual content strategy is essential for growing your brand internationally. In our latest article, we share six tips to help you plan content in new languages.
Key trends in financial services to look out for in 2020
As 2019 draws to a close, what key trends can marketers expect to see in financial services around the world in 2020?
Download our International E-commerce Calendar for 2020
The 2020 edition of our International E-commerce Calendar has landed. Download the PDF version now.
How colour affects international marketing campaigns
Make sure you research the colours for your international marketing campaign! Read our guide to learn how colours affect consumer decisions globally.
Brighton SEO: How to find content gaps when you don’t speak the language
Learn the SEO and content tips and tricks we recommended in our talk at Brighton SEO 2019.
Why Arabic is not a culture
In our latest article, we explain why your digital strategy for targeting Arab countries should consider Arabic as a language rather than a culture.
Foot in mouth marketing and how to cure it
Recently, three large names have hit the news for all the wrong reasons. We explore the implications of cultural faux pas and how to avoid them.
CheckOut4Home&Garden: A guide to selling home and garden products around the world online
Download our whitepaper for an in-depth look at how home and garden retailers can take advantage of advances in logistics enabling sales of larger items across borders.
Why Chinese people don’t speak or write Chinese
The truth is that Chinese people don't speak or write Chinese. They mainly speak Mandarin or Cantonese, among other dialects, and write in Simplified or Traditional characters. However, even this explanation doesn't reveal the full complexities involved.
Why you should never use automatic translation for your digital marketing
Businesses seeking to persuade their audience to purchase a product or service need to build trust and familiarity with their brand. Any awkward mistranslations or inappropriate cultural references caused by an automated translation tool could disrupt this process irrevocably.
How to tell if there’s demand to launch your business overseas
Listen to our latest BrightonSEO talk from SEO Strategist James Brown discussing some of the ways you can discover if there’s demand for your business in foreign markets.
CheckOut4Fashion: A guide to selling fashion around the world online
Download our whitepaper for an in-depth look at how fashion brands can take advantage of the digitalisation and internationalisation of consumer culture.
SEO on Naver: The beginner’s guide
For digital marketers looking at expanding into the South Korean market, knowing how to optimise their site for Naver, the country’s largest search engine, is a must.
Cross-border e-commerce: The ins and outs
Cross-border e-commerce is enabling retailers to reach new customers across national boundaries. Discover the details you must consider before you join them.
International E-commerce Calendar 2019
Download the digital and PDF versions of Oban's 2019 edition of their unique international e-commerce calendar.
Is Black Friday the global opportunity it appears to be?
Black Friday has grown from a one-day event in the US to encompass a whole weekend of discounts and promotions in many countries. But how important is this particular sale around the world?
Fast e-commerce growth in Scandinavia boosts market desirability
Retailers shouldn’t ignore the opportunity Scandinavia offers for e-commerce with online sales in the Nordics increasing by 11% to £8.8 billion in the first six months of 2018.
Mobile: the heart of your Africa strategy
Africa has been slower to adopt digital than other continents, but poses an enticing future opportunity for e-commerce businesses, particularly when it comes to mobile.
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