Do British luxury brands need to worry about French and Italian competitors?
Scanning the top 100 ‘best global brands’ for UK luxury leaders, only Burberry is visible at #86.
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International Marketing Blog
News and insights from across the world of international digital marketing.
Which markets are best for Brexport luxury brands?
A key challenge for marketers of British luxury brands is to decide which international markets to prioritise.
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The Netherlands: a European e-commerce hotspot. A consideration for UK businesses?
With a strong economy and excellent technology infrastructure, the Netherlands is a serious market to consider.
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Canada: 60% purchase online domestically and cross-border. Land of opportunity for UK brands and etailers?
Canada: 60% purchase online domestically and cross-border.
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Russia: B2C commerce to increase by 13% in 2017. A market worth exploring?
By 2021, it is estimated that Russia could see as much as £19.5 billion in online B2C sales.
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Poland: largest economy in Central Europe. Opportunity for UK businesses?
Supported by a strong economy, Poland e-commerce offering is now catching up with its European neighbours.
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Sweden: 1 in 3 online shoppers buy from UK, US and Germany. An opportunity in waiting?
Find out about Swedish consumers online shopping habits and preferences.
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USA: Excellent e-commerce opportunity for UK brands. How can your business take advantage?
Get a slice of the growing US e-commerce market with B2C retail sales online topping $396 billion in 2016.
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China: B2C online retail surpasses the USA. A burgeoning opportunity for UK businesses
How to take advantage of the $1 trillion Chinese e-commerce market?
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Japan: 70% of population now shopping online. How can UK businesses capitalise?
A leader in technology and innovation, e-commerce has been thriving in Japan for the past decade.
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India: B2C e-commerce experiencing steady growth. A market to consider for 2021?
What can non-native businesses expect from the Indian e-commerce landscape?
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South Korea: e-commerce set to double by 2021. What are the opportunities for UK businesses?
Learn why South Korea is the perfect environment for e-commerce opportunities.
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Brazil: e-commerce growth set to double by 2019. Can your business take advantage?
How does Brazil interact with the online world as a nation?
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Study: International websites seven times slower than Chinese consumers expect
Oban conducted a research looking at Chinese consumers' expectations when visiting websites.
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3 tips to fine tune your Christmas campaign performance
Tips to benefit from the $383 billion USD spending this Christmas.
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Russia: Yandex’s latest update delivers improved content for long tail searches
Yandex launched a new update this week. But what does this mean for your digital campaigns in Russia?
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Halloween 2016 – trends from around the world
Is Halloween a major retail event in other parts of the world?
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Why mobile is vital for your international SEO
Have you considered the importance of mobile for your international audiences?
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Google announces new Penguin 4 update
Google announced new Penguin 4 update is now rolling out. Here is what you need to know.
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Fashion Weeks 2016: ‘See-now buy-now’ hits the catwalk
From London to New York, 2016’s Fashion Weeks are proving to be the most digitally innovative yet.
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Would your Back to School e-commerce campaign win top marks?
Go back to school with Oban's new guide to e-commerce campaigns for the new school year.
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