International Marketing Blog

News and insights from across the world of international digital marketing.

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International Women’s Day 2022: Spotlight on women in Egypt

Continuing our International Women’s Day blog series, our LIME from Egypt tells us what it’s like for women in the workplace in her country.

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International Women’s Day 2022: Spotlight on women in Russia

To mark IWD 2022, our Local In-Market Expert in Moscow talks to us about the economic, political and social conditions for women in Russia.

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International Women’s Day 2022: Spotlight on women in China

We spoke to our Local In-Market Expert in Shanghai to find out more about economic, political and social conditions for women in China.

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15 key principles to help you succeed internationally

We outline the most important principles for successful international business expansion – to help you maximise the biggest marketing opportunities and avoid costly mistakes.

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The rise of C-beauty: How Chinese consumers are driving beauty innovation

K-beauty and J-beauty have been big news in recent years but now it’s time for C-beauty to shine. We delve into the Chinese beauty scene and find out what marketers need to know.

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The UK and Australia's trade deal comes into effect in 2022 – which means there’s never been a better time for UK businesses to expand into Australia.

Australia: A great market opportunity for UK businesses in 2022

The UK and Australia's trade deal comes into effect in 2022 – which means there’s never been a better time for UK businesses to expand into Australia.

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Oban’s 22 predictions for 2022

What will be this year’s biggest international digital marketing trends? We spoke to our team in Brighton and our Local In-Market Experts around the world to find out.

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Our free international e-commerce & travel calendar for 2022 is now here

Our free international e-commerce & travel calendar for 2022 is here

The 2022 edition of our International E-commerce & Travel Calendar has landed. View it on our website now.

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Oban’s international marketing calendar showcases over 190 key e-commerce and travel opportunities around the world. Here, we highlight 10 dates in 2022 you won’t want to miss.

10 dates in 2022 you won’t want to miss

Oban’s international marketing calendar showcases over 160 key e-commerce and travel opportunities around the world. Here, we highlight 10 dates in 2022 you won’t want to miss.

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Oban's book is designed to be a practical guide for businesses looking to grow internationally using digital marketing techniques.

Why Oban International has published a book

Oban's book is designed to be a practical guide for businesses looking to grow internationally using digital marketing techniques.

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We spoke to our Local In-Market Experts around the world to find out how attitudes towards the UK have evolved since Brexit. Here’s what they told us.

After Brexit, how does the world view the UK?

We spoke to our Local In-Market Experts around the world to find out how attitudes towards the UK have evolved since Brexit. Here’s what they told us.

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Sometimes, words with a specific meaning in one culture can mean very different things in others – as Facebook discovered when it recently rebranded as Meta.

Facebook’s rebrand: A lesson in how words mean different things around the world

Sometimes, words with a specific meaning in one culture can mean very different things in others – as Facebook discovered when it recently rebranded as Meta.

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How businesses can research, select and enter new markets

How businesses can research, select and enter new markets

Find out how international businesses can research potential markets, decide which ones are right for them, and what market entry strategies to consider.

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There are numerous ways to pay online, with different countries and regions having distinct payment preferences. Our guide explains all you need to know.

The most popular online payment methods around the world

There are numerous ways to pay online, with different countries and regions having distinct payment preferences. Our guide explains all you need to know.

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10 reasons to expand your business internationally

10 reasons to expand your business internationally

Thinking of expanding your business internationally? Here are ten reasons why you should. Businesses which go global grow faster and fail less than those which don’t. Find out more.

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Our easy-to-read guide contains key stats, future trends, the winners and losers of the past year, plus top tips for marketers.

[Download] International B2B: 2021 sector snapshot

Our easy-to-read guide contains key stats, future trends, the winners and losers of the past year, plus top tips for marketers.

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Our easy-to-read guide contains key stats, future trends, the biggest e-commerce markets in the world, plus top tips for marketers.

[Download] International e-commerce: 2021 sector snapshot

Our easy-to-read guide contains key stats, future trends, the biggest e-commerce markets in the world, plus top tips for marketers.

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Our International E-Commerce & Travel Calendar for 2021 is here

Our International E-Commerce & Travel Calendar for 2021 is here

The 2021 edition of our International E-commerce & Travel Calendar has landed. View it on our website now.

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How B2B can bounce back post-Covid

[Download] How B2B can bounce back post-Covid

We outline 9 key considerations for your B2B digital marketing plans, with the ultimate goal of driving leads and retention rates for your business in the post-Covid landscape.

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How visitor attractions can bounce back post-Covid

[Download] How visitor attractions can bounce back post-Covid

September 9, 2020 International Insights

We set out the top 10 digital marketing strategies for sightseeing and attractions businesses in the post-Covid landscape.

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Post-Covid, the media landscape has changed. In this article, we explore the channel considerations marketers need to know when setting budgets for next year.

Planning for 2021: Part 3 – Channel considerations

Post-Covid, the media landscape has changed. In this article, we explore the channel considerations marketers need to know when setting budgets for next year.

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