Celebrating mum: When and how we recognise mothers around the world
Global spending on Mother's Day is predicted to increase by over £5bn in 2018
Continue ReadingInternational Insights
Blog
News and insights from across the world of international digital marketing.
The English are coming: Why English brands may be more likely to succeed in Germany than British ones
Have we wrongly assumed that ‘Britishness’ is a concept that will be universally understood and applied?
Continue Reading
Do British luxury brands need to worry about French and Italian competitors?
Scanning the top 100 ‘best global brands’ for UK luxury leaders, only Burberry is visible at #86.
Continue Reading
Which markets are best for Brexport luxury brands?
A key challenge for marketers of British luxury brands is to decide which international markets to prioritise.
Continue Reading
The Netherlands: a European e-commerce hotspot. A consideration for UK businesses?
With a strong economy and excellent technology infrastructure, the Netherlands is a serious market to consider.
Continue Reading
Canada: 60% purchase online domestically and cross-border. Land of opportunity for UK brands and etailers?
Canada: 60% purchase online domestically and cross-border.
Continue Reading
Russia: B2C commerce to increase by 13% in 2017. A market worth exploring?
By 2021, it is estimated that Russia could see as much as £19.5 billion in online B2C sales.
Continue Reading
Poland: largest economy in Central Europe. Opportunity for UK businesses?
Supported by a strong economy, Poland e-commerce offering is now catching up with its European neighbours.
Continue Reading
Sweden: 1 in 3 online shoppers buy from UK, US and Germany. An opportunity in waiting?
Find out about Swedish consumers online shopping habits and preferences.
Continue Reading
USA: Excellent e-commerce opportunity for UK brands. How can your business take advantage?
Get a slice of the growing US e-commerce market with B2C retail sales online topping $396 billion in 2016.
Continue Reading
China: B2C online retail surpasses the USA. A burgeoning opportunity for UK businesses
How to take advantage of the $1 trillion Chinese e-commerce market?
Continue Reading
Japan: 70% of population now shopping online. How can UK businesses capitalise?
A leader in technology and innovation, e-commerce has been thriving in Japan for the past decade.
Continue Reading
India: B2C e-commerce to more than double by 2021. A market to consider for 2017?
What can non-native businesses expect from the Indian e-commerce landscape?
Continue Reading
South Korea: e-commerce set to double by 2021. What are the opportunities for UK businesses?
Learn why South Korea is the perfect environment for e-commerce opportunities.
Continue Reading
Brazil: e-commerce growth set to double by 2019. Can your business take advantage?
How does Brazil interact with the online world as a nation?
Continue Reading
Study: International websites seven times slower than Chinese consumers expect
Oban conducted a research looking at Chinese consumers' expectations when visiting websites.
Continue Reading
3 tips to fine tune your Christmas campaign performance
Tips to benefit from the $383 billion USD spending this Christmas.
Continue Reading
Russia: Yandex’s latest update delivers improved content for long tail searches
Yandex launched a new update this week. But what does this mean for your digital campaigns in Russia?
Continue Reading