News and insights from across the world of international digital marketing.
Businesses seeking to persuade their audience to purchase a product or service need to build trust and familiarity with their brand. Any awkward mistranslations or inappropriate cultural references caused by an automated translation tool could disrupt this process irrevocably.
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Listen to our latest BrightonSEO talk from SEO Strategist James Brown discussing some of the ways you can discover if there’s demand for your business in foreign markets.
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Download our whitepaper for an in-depth look at how fashion brands can take advantage of the digitalisation and internationalisation of consumer culture.
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For digital marketers looking at expanding into the South Korean market, knowing how to optimise their site for Naver, the country’s largest search engine, is a must.
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Cross-border e-commerce is enabling retailers to reach new customers across national boundaries. Discover the details you must consider before you join them.
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Download the digital and PDF versions of Oban's 2019 edition of their unique international e-commerce calendar.
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Black Friday has grown from a one-day event in the US to encompass a whole weekend of discounts and promotions in many countries. But how important is this particular sale around the world?
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Retailers shouldn’t ignore the opportunity Scandinavia offers for e-commerce with online sales in the Nordics increasing by 11% to £8.8 billion in the first six months of 2018.
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Africa has been slower to adopt digital than other continents, but poses an enticing future opportunity for e-commerce businesses, particularly when it comes to mobile.
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Cart abandonment can have a dramatic effect on e-commerce results and currently leads to an estimated loss of over $260 billion of lost sales.
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What can you learn from brands you’ve never heard of?
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May has seen two significant ‘Hot Sales’, both in Latin America and both e‑commerce events.
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What does recent data show us about gift purchasing for Mother's Day?
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Shopping in Japan is a national obsession and Golden Week is in many ways its apogee.
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Egypt's technological credentials will soon make it an excellent choice for e‑commerce
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Global spending on Mother's Day is predicted to increase by over £5bn in 2018
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Have we wrongly assumed that ‘Britishness’ is a concept that will be universally understood and applied?
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Scanning the top 100 ‘best global brands’ for UK luxury leaders, only Burberry is visible at #86.
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