[Download] How visitor attractions can bounce back post-Covid
We set out the top 10 digital marketing strategies for sightseeing and attractions businesses in the post-Covid landscape.
Continue ReadingInternational Insights
International Marketing Blog
News and insights from across the world of international digital marketing.
Planning for 2021: Part 3 – Channel considerations
Post-Covid, the media landscape has changed. In this article, we explore the channel considerations marketers need to know when setting budgets for next year.
Continue Reading
Planning for 2021: Part 2 – Changes in the competitor landscape
Post-Covid, the marketing landscape has changed. In this article, we examine how the crisis may have shifted your competitor set and what this means for marketing budgets next year.
Continue Reading
Planning for 2021: Part 1 – Changes in consumer behaviour
Post-Covid, the marketing landscape has changed. In this article, we explore the changes in consumer behaviour that marketers need to consider when setting budgets for next year.
Continue Reading
Life after Covid-19: The end of the road for cash?
Cash was already in decline before coronavirus reduced usage even more. In this article, we explore what a world without cash looks like. Who wins and who loses? Find out more.
Continue Reading
Life after Covid-19: The future of the fitness sector
Coronavirus has affected the way we exercise. In this article, we explore the future of the exercise and fitness sector in a post-Covid world.
Continue Reading
Life after Covid-19: Working from home around the world
Post-Covid, large-scale homeworking looks set to stay. This article explores how working from home varies around the world.
Continue Reading
Life after Covid-19: Working from home – winners & losers
Large-scale homeworking looks set to stay. This article explores the effect this will have on other sectors, including technology, fashion and travel.
Continue Reading
Life after Covid-19: Will working from home transform our cities?
Large-scale homeworking looks set to stay. This article explores the effect this will have on town and cities and the real estate sector.
Continue Reading
Life after Covid-19: What Germany tells us about tourism recovery
As the German lockdown started to ease from early May, the country's tourism industry tentatively opened up. We spoke to our German LIMEs to find out more.
Continue Reading
Life after Covid-19: The future of luxury retail
Shifting to ecommerce, focusing on China and more emphasis on sustainability are all trends defining the future for luxury retail.
Continue Reading
Life after Covid-19: Surprising categories to benefit
We explore some of the less obvious categories that have seen a spike during the pandemic across the world.
Continue Reading
[Download] Life after Covid-19: The future for travel and tourism
We explore the impact the crisis will have on the industry, the consumer trends which will emerge as a result, and how to adapt your digital marketing to stay ahead.
Continue Reading
Life after Covid-19: The future of international online grocery shopping
Digital innovation is key for companies to adapt to a surge in demand for online groceries orders around the world.
Continue Reading
Coronavirus: Daily Life in Different Countries
We asked our Local In-Market Experts (LIMEs) how Coronavirus has affected daily life in their countries - this is what they told us.
Continue Reading
Online payment methods around the world: Part 1 – Europe
In the first part of our series on online payment methods around the world, we’ll be taking a look at how preferences vary around Europe.
Continue Reading
How do German consumers prefer to pay online?
German consumers are a great example of how online payment method preferences vary from country to country.
Continue Reading
What Google’s shift on cookies means for advertisers
As Google announces the end of third party cookies, marketers should know what challenges and opportunities this presents for ad tech.
Continue Reading
Download our sector review on African Tourism
Find out the key trends defining African tourism in 2020 and beyond.
Continue Reading
Oban wins at the Sussex Business Awards 2019
We're proud to announce that we have won the Professional Services Award and were highly commended for International Business of the Year.
Continue Reading
How to plan a multilingual content strategy in 2020
Having a multilingual content strategy is essential for growing your brand internationally. In our latest article, we share six tips to help you plan content in new languages.
Continue Reading