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News and insights from across the world of international digital marketing.

Fast e-commerce growth in Scandinavia boosts market desirability

October 31, 2018 International Insights Lydia Oakes

Retailers shouldn’t ignore the opportunity Scandinavia offers for e-commerce with online sales in the Nordics increasing by 11% to £8.8 billion in the first six months of 2018.

Mobile: the heart of your Africa strategy

October 16, 2018 International Insights George Ward

Africa has been slower to adopt digital than other continents, but poses an enticing future opportunity for e-commerce businesses, particularly when it comes to mobile.

Solving the international complications of shopping cart abandonment

August 29, 2018 International Insights Lydia Oakes

Cart abandonment can have a dramatic effect on e-commerce results and currently leads to an estimated loss of over $260 billion of lost sales.

What can you learn from brands you’ve never heard of?

June 21, 2018 International Insights George Ward

What can you learn from brands you’ve never heard of?

‘Hot Sales’ drive e-commerce confidence and delivers for brands in Latin America

May 31, 2018 International Insights Lydia Oakes

May has seen two significant ‘Hot Sales’, both in Latin America and both e‑commerce events.

Buying for mum: global Mother’s Day on this date spending statistics

May 10, 2018 International Insights Lydia Oakes

What does recent data show us about gift purchasing for Mother's Day?

A golden opportunity for Japanese retailers

April 24, 2018 International Insights Lydia Oakes

Shopping in Japan is a national obsession and Golden Week is in many ways its apogee.

Egypt bolsters e-commerce credentials

April 4, 2018 International Insights Lydia Oakes

Egypt's technological credentials will soon make it an excellent choice for e‑commerce

Celebrating mum: When and how we recognise mothers around the world

March 15, 2018 International Insights Lydia Oakes

Global spending on Mother's Day is predicted to increase by over £5bn in 2018

The English are coming: Why English brands may be more likely to succeed in Germany than British ones

November 30, 2017 International Insights George Ward

Have we wrongly assumed that ‘Britishness’ is a concept that will be universally understood and applied?

Do British luxury brands need to worry about French and Italian competitors?

November 6, 2017 International Insights Oban International

Scanning the top 100 ‘best global brands’ for UK luxury leaders, only Burberry is visible at #86.

Which markets are best for Brexport luxury brands?

October 30, 2017 International Insights Oban International

A key challenge for marketers of British luxury brands is to decide which international markets to prioritise.

The Netherlands: a European e-commerce hotspot. A consideration for UK businesses?

December 23, 2016 International Insights Oban International

With a strong economy and excellent technology infrastructure, the Netherlands is a serious market to consider.

Canada: 60% purchase online domestically and cross-border. Land of opportunity for UK brands and etailers?

December 22, 2016 International Insights Oban International

Canada: 60% purchase online domestically and cross-border.

Russia: B2C commerce to increase by 13% in 2017. A market worth exploring?

December 21, 2016 International Insights Oban International

By 2021, it is estimated that Russia could see as much as £19.5 billion in online B2C sales.

Poland: largest economy in Central Europe. Opportunity for UK businesses?

December 20, 2016 International Insights Oban International

Supported by a strong economy, Poland e-commerce offering is now catching up with its European neighbours.

Sweden: 1 in 3 online shoppers buy from UK, US and Germany. An opportunity in waiting?

December 19, 2016 International Insights Oban International

Find out about Swedish consumers online shopping habits and preferences.

USA: Excellent e-commerce opportunity for UK brands. How can your business take advantage?

December 18, 2016 International Insights Oban International

Get a slice of the growing US e-commerce market with B2C retail sales online topping $396 billion in 2016.

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