SEO on Naver: The beginner’s guide
For digital marketers looking at expanding into the South Korean market, knowing how to optimise their site for Naver, the country’s largest search engine, is a must.
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News and insights from across the world of international digital marketing.
Cross-border e-commerce: The ins and outs
Cross-border e-commerce is enabling retailers to reach new customers across national boundaries. Discover the details you must consider before you join them.
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International E-commerce Calendar 2019
Download the digital and PDF versions of Oban's 2019 edition of their unique international e-commerce calendar.
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Is Black Friday the global opportunity it appears to be?
Black Friday has grown from a one-day event in the US to encompass a whole weekend of discounts and promotions in many countries. But how important is this particular sale around the world?
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Fast e-commerce growth in Scandinavia boosts market desirability
Retailers shouldn’t ignore the opportunity Scandinavia offers for e-commerce with online sales in the Nordics increasing by 11% to £8.8 billion in the first six months of 2018.
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Mobile: the heart of your Africa strategy
Africa has been slower to adopt digital than other continents, but poses an enticing future opportunity for e-commerce businesses, particularly when it comes to mobile.
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Solving the international complications of shopping cart abandonment
Cart abandonment can have a dramatic effect on e-commerce results and currently leads to an estimated loss of over $260 billion of lost sales.
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What can you learn from brands you’ve never heard of?
What can you learn from brands you’ve never heard of?
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‘Hot Sales’ drive e-commerce confidence and delivers for brands in Latin America
May has seen two significant ‘Hot Sales’, both in Latin America and both e‑commerce events.
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Buying for mum: global Mother’s Day on this date spending statistics
What does recent data show us about gift purchasing for Mother's Day?
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A golden opportunity for Japanese retailers
Shopping in Japan is a national obsession and Golden Week is in many ways its apogee.
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Egypt bolsters e-commerce credentials
Egypt's technological credentials will soon make it an excellent choice for e‑commerce
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Celebrating mum: When and how we recognise mothers around the world
Global spending on Mother's Day is predicted to increase by over £5bn in 2018
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The English are coming: Why English brands may be more likely to succeed in Germany than British ones
Have we wrongly assumed that ‘Britishness’ is a concept that will be universally understood and applied?
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Do British luxury brands need to worry about French and Italian competitors?
Scanning the top 100 ‘best global brands’ for UK luxury leaders, only Burberry is visible at #86.
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Which markets are best for Brexport luxury brands?
A key challenge for marketers of British luxury brands is to decide which international markets to prioritise.
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The Netherlands: a European e-commerce hotspot. A consideration for UK businesses?
With a strong economy and excellent technology infrastructure, the Netherlands is a serious market to consider.
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Canada: 60% purchase online domestically and cross-border. Land of opportunity for UK brands and etailers?
Canada: 60% purchase online domestically and cross-border.
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