15 key principles to help you succeed internationally
We outline the most important principles for successful international business expansion – to help you maximise the biggest marketing opportunities and avoid costly mistakes.
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International Marketing Blog
News and insights from across the world of international digital marketing.
The rise of C-beauty: How Chinese consumers are driving beauty innovation
K-beauty and J-beauty have been big news in recent years but now it’s time for C-beauty to shine. We delve into the Chinese beauty scene and find out what marketers need to know.
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Oban’s 22 predictions for 2022
What will be this year’s biggest international digital marketing trends? We spoke to our team in Brighton and our Local In-Market Experts around the world to find out.
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Our free international e-commerce & travel calendar for 2022 is here
The 2022 edition of our International E-commerce & Travel Calendar has landed. View it on our website now.
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10 dates in 2022 you won’t want to miss
Oban’s international marketing calendar showcases over 160 key e-commerce and travel opportunities around the world. Here, we highlight 10 dates in 2022 you won’t want to miss.
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Why Oban International has published a book
Oban's book is designed to be a practical guide for businesses looking to grow internationally using digital marketing techniques.
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After Brexit, how does the world view the UK?
We spoke to our Local In-Market Experts around the world to find out how attitudes towards the UK have evolved since Brexit. Here’s what they told us.
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Facebook’s rebrand: A lesson in how words mean different things around the world
Sometimes, words with a specific meaning in one culture can mean very different things in others – as Facebook discovered when it recently rebranded as Meta.
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How businesses can research, select and enter new markets
Find out how international businesses can research potential markets, decide which ones are right for them, and what market entry strategies to consider.
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The most popular online payment methods around the world
There are numerous ways to pay online, with different countries and regions having distinct payment preferences. Our guide explains all you need to know.
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10 reasons to expand your business internationally
Thinking of expanding your business internationally? Here are ten reasons why you should. Businesses which go global grow faster and fail less than those which don’t. Find out more.
Continue Reading![[Podcast] Ep. 7 - Independence Day of Pakistan](https://obaninternational.com/wp-content/uploads/2021/08/Blog-image-Podcast-Episode-7-copy-440x295.png)
[Podcast] Ep. 7 – Independence Day of Pakistan
The seventh episode of our new podcast, The Global Marketing Calendar, is available now.
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[Podcast] Ep. 6 – 4th of July
The sixth episode of our new podcast, The Global Marketing Calendar, is available now.
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[Podcast] Ep.5 – Midsommar
The fifth episode of our new podcast, The Global Marketing Calendar, is available now.
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[Download] International B2B: 2021 sector snapshot
Our easy-to-read guide contains key stats, future trends, the winners and losers of the past year, plus top tips for marketers.
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[Podcast] Ep.4 – Eid ul-Fitr
The fourth episode of our new podcast, The Global Marketing Calendar, is available now.
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[Download] International e-commerce: 2021 sector snapshot
Our easy-to-read guide contains key stats, future trends, the biggest e-commerce markets in the world, plus top tips for marketers.
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[Podcast] Ep.3 – King’s Day
The third episode of our new podcast, The Global Marketing Calendar, is available now.
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[Podcast] Ep.2 – White Day
The second episode of our new podcast, The Global Marketing Calendar, is available now.
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[Podcast] Ep.1 – Chinese New Year
The first episode of our new podcast, The Global Marketing Calendar, is available now.
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Our International E-Commerce & Travel Calendar for 2021 is here
The 2021 edition of our International E-commerce & Travel Calendar has landed. View it on our website now.
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