International Insights

International Marketing Blog

News and insights from across the world of international digital marketing.

Read More
Are we heading towards a cashless society?

Life after Covid-19: The end of the road for cash?

Cash was already in decline before coronavirus reduced usage even more. In this article, we explore what a world without cash looks like. Who wins and who loses? Find out more.

Continue Reading
Read More
Post-Covid, what trends will shape the fitness sector?

Life after Covid-19: The future of the fitness sector

Coronavirus has affected the way we exercise. In this article, we explore the future of the exercise and fitness sector in a post-Covid world.

Continue Reading
Read More
Post-Covid, large-scale homeworking looks set to stay. This article explores how working from home varies around the world.

Life after Covid-19: Working from home around the world

Post-Covid, large-scale homeworking looks set to stay. This article explores how working from home varies around the world.

Continue Reading
Read More
Large-scale homeworking looks set to stay. This article explores the effect this will have on other sectors, including technology, fashion and travel.

Life after Covid-19: Working from home – winners & losers

Large-scale homeworking looks set to stay. This article explores the effect this will have on other sectors, including technology, fashion and travel.

Continue Reading
Read More
Large-scale homeworking looks set to stay. This article explores the effect this will have on town and cities and the real estate sector.

Life after Covid-19: Will working from home transform our cities?

Large-scale homeworking looks set to stay. This article explores the effect this will have on town and cities and the real estate sector.

Continue Reading
Read More
Life after Covid-19: What Germany tells us about tourism recovery

Life after Covid-19: What Germany tells us about tourism recovery

As the German lockdown started to ease from early May, the country's tourism industry tentatively opened up. We spoke to our German LIMEs to find out more.

Continue Reading
Read More
Life after Covid-19: The future of luxury retail

Life after Covid-19: The future of luxury retail

Shifting to ecommerce, focusing on China and more emphasis on sustainability are all trends defining the future for luxury retail.

Continue Reading
Read More
Life after Covid-19: Surprising categories to benefit

Life after Covid-19: Surprising categories to benefit

We explore some of the less obvious categories that have seen a spike during the pandemic across the world.

Continue Reading
Read More
Life after Covid-19: The future for travel & tourism

[Download] Life after Covid-19: The future for travel and tourism

We explore the impact the crisis will have on the industry, the consumer trends which will emerge as a result, and how to adapt your digital marketing to stay ahead.

Continue Reading
Read More
Life after Covid-19: The future of international online grocery shopping

Life after Covid-19: The future of international online grocery shopping

Digital innovation is key for companies to adapt to a surge in demand for online groceries orders around the world.

Continue Reading
Read More
Coronavirus: daily life in different countries

Coronavirus: Daily Life in Different Countries

We asked our Local In-Market Experts (LIMEs) how Coronavirus has affected daily life in their countries - this is what they told us.

Continue Reading
Read More
Online payment methods around the world: Part 1 - Europe

Online payment methods around the world: Part 1 – Europe

February 20, 2020 International Insights

In the first part of our series on online payment methods around the world, we’ll be taking a look at how preferences vary around Europe.

Continue Reading
Read More
How do German consumers prefer to pay online?

How do German consumers prefer to pay online?

February 6, 2020 International Insights

German consumers are a great example of how online payment method preferences vary from country to country.

Continue Reading
Read More
What Google’s shift on cookies means for advertisers

What Google’s shift on cookies means for advertisers

January 30, 2020 International Insights

As Google announces the end of third party cookies, marketers should know what challenges and opportunities this presents for ad tech.

Continue Reading
Read More
Download our sector guide on African Tourism

Download our sector review on African Tourism

January 21, 2020 International Insights

Find out the key trends defining African tourism in 2020 and beyond.

Continue Reading
Read More
Sussex Business Awards 2019

Oban wins at the Sussex Business Awards 2019

We're proud to announce that we have won the Professional Services Award and were highly commended for International Business of the Year.

Continue Reading
Read More
How to plan a multilingual content strategy in 2020

How to plan a multilingual content strategy in 2020

Having a multilingual content strategy is essential for growing your brand internationally. In our latest article, we share six tips to help you plan content in new languages.

Continue Reading
Read More
Key trends in financial services to look out for in 2020

Key trends in financial services to look out for in 2020

As 2019 draws to a close, what key trends can marketers expect to see in financial services around the world in 2020?

Continue Reading
Read More
International E-commerce Calendar 2020

Download our International E-commerce Calendar for 2020

October 23, 2019 International Insights

The 2020 edition of our International E-commerce Calendar has landed. Download the PDF version now.

Continue Reading
Read More
How colour can influence your international marketing campaigns

How colour affects international marketing campaigns

October 17, 2019 International Insights

Make sure you research the colours for your international marketing campaign! Read our guide to learn how colours affect consumer decisions globally.

Continue Reading
Read More
How to find content gaps when you don't speak the language

Brighton SEO: How to find content gaps when you don’t speak the language

Learn the SEO and content tips and tricks we recommended in our talk at Brighton SEO 2019.

Continue Reading