News and insights from across the world of international digital marketing.
Sustainability is a hot topic for B2Bs. But what does it really mean in practice and how can you communicate your green credentials to target audiences around the world?
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Google is sunsetting Universal Analytics which means there’s a pressing need for businesses to prepare now. Find out how to future-proof your business data.
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Online B2B marketplaces are flourishing around the world – a process accelerated by the Covid-19 pandemic. But what are they, how do they work, and should you be on one?
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As Oban turns 20, our founder Greig Holbrook shares his top 10 essential insights into the state of international digital marketing in 2022.
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As part of Oban’s 20th birthday celebrations, we take a look at some of the most eye-catching birthday traditions around the world, from Mexico to North Korea.
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To mark our 20th birthday, we’re taking a trip down memory lane to revisit the year we started. From the introduction of the Euro to Brazil winning the World Cup, 2002 was an eventful year…
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With Ramadan around the corner, we explore consumer behaviour in the run-up to this key global experience – plus tips for how digital marketers can create meaningful campaigns.
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In the final part of our IWD 2022 blog series, Debbie – a Local In-Market Expert who lives in Kuala Lumpur, Malaysia – shares her insights about life for women in her country.
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For the fifth instalment of our International Women’s Day 2022 blog series, we spoke to Berenice, a LIME who lives in Querétaro, about life for women in Mexico.
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Our IWD 2022 blog series continues. We spoke to Tomi, who lives in Abuja, to find out more about life for women in Nigeria, Africa’s most populous country.
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Continuing our International Women’s Day blog series, our LIME from Egypt tells us what it’s like for women in the workplace in her country.
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To mark IWD 2022, our Local In-Market Expert in Moscow talks to us about the economic, political and social conditions for women in Russia.
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We spoke to our Local In-Market Expert in Shanghai to find out more about economic, political and social conditions for women in China.
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We outline the most important principles for successful international business expansion – to help you maximise the biggest marketing opportunities and avoid costly mistakes.
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K-beauty and J-beauty have been big news in recent years but now it’s time for C-beauty to shine. We delve into the Chinese beauty scene and find out what marketers need to know.
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What will be this year’s biggest international digital marketing trends? We spoke to our team in Brighton and our Local In-Market Experts around the world to find out.
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The 2022 edition of our International E-commerce & Travel Calendar has landed. View it on our website now.
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Oban’s international marketing calendar showcases over 160 key e-commerce and travel opportunities around the world. Here, we highlight 10 dates in 2022 you won’t want to miss.
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Oban's book is designed to be a practical guide for businesses looking to grow internationally using digital marketing techniques.
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We spoke to our Local In-Market Experts around the world to find out how attitudes towards the UK have evolved since Brexit. Here’s what they told us.
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Sometimes, words with a specific meaning in one culture can mean very different things in others – as Facebook discovered when it recently rebranded as Meta.
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