
How do German consumers prefer to pay online?
German consumers are a great example of how online payment method preferences vary from country to country.
Continue ReadingNews and insights from across the world of international digital marketing.
German consumers are a great example of how online payment method preferences vary from country to country.
Continue ReadingAs Google announces the end of third party cookies, marketers should know what challenges and opportunities this presents for ad tech.
Continue ReadingFind out the key trends defining African tourism in 2020 and beyond.
Continue ReadingWe're proud to announce that we have won the Professional Services Award and were highly commended for International Business of the Year.
Continue ReadingHaving a multilingual content strategy is essential for growing your brand internationally. In our latest article, we share six tips to help you plan content in new languages.
Continue ReadingAs 2019 draws to a close, what key trends can marketers expect to see in financial services around the world in 2020?
Continue ReadingThe 2020 edition of our International E-commerce Calendar has landed. Download the PDF version now.
Continue ReadingMake sure you research the colours for your international marketing campaign! Read our guide to learn how colours affect consumer decisions globally.
Continue ReadingLearn the SEO and content tips and tricks we recommended in our talk at Brighton SEO 2019.
Continue ReadingIn our latest article, we explain why your digital strategy for targeting Arab countries should consider Arabic as a language rather than a culture.
Continue ReadingRecently, three large names have hit the news for all the wrong reasons. We explore the implications of cultural faux pas and how to avoid them.
Continue ReadingDownload our whitepaper for an in-depth look at how home and garden retailers can take advantage of advances in logistics enabling sales of larger items across borders.
Continue ReadingThe truth is that Chinese people don't speak or write Chinese. They mainly speak Mandarin or Cantonese, among other dialects, and write in Simplified or Traditional characters. However, even this explanation doesn't reveal the full complexities involved.
Continue ReadingBusinesses seeking to persuade their audience to purchase a product or service need to build trust and familiarity with their brand. Any awkward mistranslations or inappropriate cultural references caused by an automated translation tool could disrupt this process irrevocably.
Continue ReadingListen to our latest BrightonSEO talk from SEO Strategist James Brown discussing some of the ways you can discover if there’s demand for your business in foreign markets.
Continue ReadingDownload our whitepaper for an in-depth look at how fashion brands can take advantage of the digitalisation and internationalisation of consumer culture.
Continue ReadingFor digital marketers looking at expanding into the South Korean market, knowing how to optimise their site for Naver, the country’s largest search engine, is a must.
Continue ReadingCross-border e-commerce is enabling retailers to reach new customers across national boundaries. Discover the details you must consider before you join them.
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