International Insights

International Marketing Blog

News and insights from across the world of international digital marketing.

Are we heading towards a cashless society?

Life after Covid-19: The end of the road for cash?

July 29, 2020 International Insights Sarah Jennings

Cash was already in decline before coronavirus reduced usage even more. In this article, we explore what a world without cash looks like. Who wins and who loses? Find out more.

Post-Covid, what trends will shape the fitness sector?

Life after Covid-19: The future of the fitness sector

July 22, 2020 International Insights Sarah Jennings

Coronavirus has affected the way we exercise. In this article, we explore the future of the exercise and fitness sector in a post-Covid world.

Post-Covid, large-scale homeworking looks set to stay. This article explores how working from home varies around the world.

Life after Covid-19: Working from home around the world

July 15, 2020 International Insights Sarah Jennings

Post-Covid, large-scale homeworking looks set to stay. This article explores how working from home varies around the world.

Large-scale homeworking looks set to stay. This article explores the effect this will have on other sectors, including technology, fashion and travel.

Life after Covid-19: Working from home – winners & losers

July 8, 2020 International Insights Sarah Jennings

Large-scale homeworking looks set to stay. This article explores the effect this will have on other sectors, including technology, fashion and travel.

Large-scale homeworking looks set to stay. This article explores the effect this will have on town and cities and the real estate sector.

Life after Covid-19: Will working from home transform our cities?

July 1, 2020 International Insights Sarah Jennings

Large-scale homeworking looks set to stay. This article explores the effect this will have on town and cities and the real estate sector.

Life after Covid-19: What Germany tells us about tourism recovery

June 17, 2020 International Insights Charlotte Deacon

As the German lockdown started to ease from early May, the country's tourism industry tentatively opened up. We spoke to our German LIMEs to find out more.

Life after Covid-19: The future of luxury retail

June 10, 2020 International Insights Charlotte Deacon

Shifting to ecommerce, focusing on China and more emphasis on sustainability are all trends defining the future for luxury retail.

Life after Covid-19: Surprising categories to benefit

June 4, 2020 International Insights Chloe McKenna

We explore some of the less obvious categories that have seen a spike during the pandemic across the world.

Life after Covid-19: The future for travel & tourism

[Download] Life after Covid-19: The future for travel and tourism

May 21, 2020 International Insights Tom Montague

We explore the impact the crisis will have on the industry, the consumer trends which will emerge as a result, and how to adapt your digital marketing to stay ahead.

Life after Covid-19: The future of international online grocery shopping

May 14, 2020 International Insights Chloe McKenna

Digital innovation is key for companies to adapt to a surge in demand for online groceries orders around the world.

Coronavirus: Daily Life in Different Countries

March 18, 2020 International Insights Gaby Smith

We asked our Local In-Market Experts (LIMEs) how Coronavirus has affected daily life in their countries - this is what they told us.

Online payment methods around the world: Part 1 – Europe

February 20, 2020 International Insights Az Ahmed

In the first part of our series on online payment methods around the world, we’ll be taking a look at how preferences vary around Europe.

How do German consumers prefer to pay online?

February 6, 2020 International Insights Az Ahmed

German consumers are a great example of how online payment method preferences vary from country to country.

What Google’s shift on cookies means for advertisers

January 30, 2020 International Insights Az Ahmed

As Google announces the end of third party cookies, marketers should know what challenges and opportunities this presents for ad tech.

Download our sector guide on African Tourism

Download our sector review on African Tourism

January 21, 2020 International Insights Az Ahmed

Find out the key trends defining African tourism in 2020 and beyond.

Oban wins at the Sussex Business Awards 2019

December 12, 2019 International Insights Tom Montague

We're proud to announce that we have won the Professional Services Award and were highly commended for International Business of the Year.

How to plan a multilingual content strategy in 2020

December 5, 2019 International Insights Tom Montague

Having a multilingual content strategy is essential for growing your brand internationally. In our latest article, we share six tips to help you plan content in new languages.