Mobile: the heart of your Africa strategy
Africa has been slower to adopt digital than other continents, but poses an enticing future opportunity for e-commerce businesses, particularly when it comes to mobile.
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News and insights from across the world of international digital marketing.
Solving the international complications of shopping cart abandonment
Cart abandonment can have a dramatic effect on e-commerce results and currently leads to an estimated loss of over $260 billion of lost sales.
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What can you learn from brands you’ve never heard of?
What can you learn from brands you’ve never heard of?
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‘Hot Sales’ drive e-commerce confidence and delivers for brands in Latin America
May has seen two significant ‘Hot Sales’, both in Latin America and both e‑commerce events.
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Buying for mum: global Mother’s Day on this date spending statistics
What does recent data show us about gift purchasing for Mother's Day?
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A golden opportunity for Japanese retailers
Shopping in Japan is a national obsession and Golden Week is in many ways its apogee.
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Egypt bolsters e-commerce credentials
Egypt's technological credentials will soon make it an excellent choice for e‑commerce
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Celebrating mum: When and how we recognise mothers around the world
Global spending on Mother's Day is predicted to increase by over £5bn in 2018
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The English are coming: Why English brands may be more likely to succeed in Germany than British ones
Have we wrongly assumed that ‘Britishness’ is a concept that will be universally understood and applied?
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Do British luxury brands need to worry about French and Italian competitors?
Scanning the top 100 ‘best global brands’ for UK luxury leaders, only Burberry is visible at #86.
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Which markets are best for Brexport luxury brands?
A key challenge for marketers of British luxury brands is to decide which international markets to prioritise.
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The Netherlands: a European e-commerce hotspot. A consideration for UK businesses?
With a strong economy and excellent technology infrastructure, the Netherlands is a serious market to consider.
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Canada: 60% purchase online domestically and cross-border. Land of opportunity for UK brands and etailers?
Canada: 60% purchase online domestically and cross-border.
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Russia: B2C commerce to increase by 13% in 2017. A market worth exploring?
By 2021, it is estimated that Russia could see as much as £19.5 billion in online B2C sales.
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Poland: largest economy in Central Europe. Opportunity for UK businesses?
Supported by a strong economy, Poland e-commerce offering is now catching up with its European neighbours.
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Sweden: 1 in 3 online shoppers buy from UK, US and Germany. An opportunity in waiting?
Find out about Swedish consumers online shopping habits and preferences.
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USA: Excellent e-commerce opportunity for UK brands. How can your business take advantage?
Get a slice of the growing US e-commerce market with B2C retail sales online topping $396 billion in 2016.
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China: B2C online retail surpasses the USA. A burgeoning opportunity for UK businesses
How to take advantage of the $1 trillion Chinese e-commerce market?
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