The Oban Blog

Our easy-to-read guide contains key stats, future trends, the winners and losers of the past year, plus top tips for marketers.

[Download] International B2B: 2021 sector snapshot

The pandemic and its aftershocks have changed the B2B buying journey, with a switch away from face-to-face selling rapidly accelerating digitisation. The age profile of B2B decision-makers is getting younger, B2C experiences are increasingly shaping B2B expectations, and there is greater emphasis on self-service and omnichannel user journeys.

In Oban’s sector snapshot, we outline:

• Key B2B stats since the start of the pandemic

• B2B trends in 2021 and beyond

• What content types suit the current landscape

• Winners and losers over the past year

•Top tips for international marketers

According to McKinsey, only 20% of B2B buyers say they hope to return to in person sales once the pandemic recedes – which means a period of considerable adjustment lies ahead.

Oban’s useful and practical guide is FREE – to receive your copy, simply complete the form below.


Az Ahmed

Az Ahmed | Marketing Manager

Oban International is the digital marketing agency specialising in international expansion. Our LIME (Local In-Market Expert) Network provides up to date cultural input and insights from over 80 markets around the world, helping clients realise the best marketing opportunities and avoid the costliest mistakes.