Why Chinese people don’t speak or write Chinese
The truth is that Chinese people don’t speak or write Chinese. They mainly speak Mandarin or Cantonese, among other dialects, and write in Simplified or Traditional characters. However, even this explanation doesn’t reveal the full complexities involved.
If you’re trying to perform localised and culturally appropriate digital marketing in China, you need to understand these complexities and target the correct written and spoken language to the right audience.
In this video, Damien Robert, our Senior International Resource Manager and Lei Zhang, one of our Chinese LIMEs (Local In-Market Experts), take an in-depth look at the “Chinese language”.
View the slides here.
If you’re interested in maximising your international digital marketing budget, get in touch to see how Oban International could help.
Damien Robert | Senior International Resource Manager, Oban International
Oban International is the digital marketing agency specialising in international expansion. Our LIME (Local In-Market Expert) Network provides up to date cultural input and insights from over 80 markets around the world, helping clients realise the best marketing opportunities and avoid the costliest mistakes.