International Marketing Blog

News and insights from across the world of international digital marketing.

VPNs and why they matter for international media planning

VPNs: why they matter for paid media plans

August 21, 2019 Digital channels Oban International

Understanding how VPN usage varies across markets can and should be used to shape your global media strategy and execution.

Ad blocking and privacy – why they matter for international media planning

August 12, 2019 Digital channels Oban International

Understanding how ad blocking and privacy issues vary across markets can and should be used to shape your global media strategy and execution.

No more public likes and views: what does demetrication mean for marketers?

August 8, 2019 Digital channels Oban International

Instagram has started hiding likes and video views from the public in countrywide tests. What does ‘demetrication’ mean for international digital marketing?

How empathy mapping can be used to help generate ideas for your business

July 25, 2019 Digital channels Oban International

Empathy mapping can be used by digital marketers, researchers, and PR professionals to find new outreach platforms and expand on content calendars.

Google’s recent updates and how they impact international SEO

July 18, 2019 Digital channels Oban International

Over the last four months, Google has made changes to its algorithm used to rank websites. We summarise these changes and the impact they might have on your international marketing efforts.

Why online connection speeds will change your approach to international PPC

June 28, 2019 Digital channels Oban International

Online connection speeds are an often-overlooked factor which needs to be considered during the planning, execution and optimisation of PPC campaigns, particularly when conducting campaigns in multiple countries.

How will Google’s latest update impact SEO for travel brands?

June 6, 2019 Digital channels Chloe McKenna

Following a successful beta test last year, Google has updated the way that it displays results from hotel keywords to include pricing in organic search results. What are the implications for travel brands?

The 5 most expensive mistakes brands make using international paid media

May 30, 2019 Digital channels Oliver Dixon

Some international paid media errors cost brands significant sums of money, either in wasted budget or missed revenue. We've listed some of the costliest international paid media mistakes that we’ve seen along with potential solutions.

How to generate high-quality B2B leads with international digital marketing

April 9, 2019 Digital channels Oban International

While all brands and products are different and need to be considered in isolation, there are several ways that digital marketing can generally be used to generate high-quality B2B leads.

Six site migration fails and how to avoid them

January 9, 2019 Digital channels Oban International

Site migration is a catch-all term to describe any significant alteration to a website. There are numerous ways that a migration can go wrong. This article looks at six of those problems and how to avoid them.