International Marketing Blog

News and insights from across the world of international digital marketing.

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VPNs and why they matter for international media planning

VPNs: why they matter for paid media plans

Understanding how VPN usage varies across markets can and should be used to shape your global media strategy and execution.

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Adblocking and privacy: why they matter for international media planning

Do ad blockers matter for media planning?

Understanding how ad blocking and privacy issues vary across markets can and should be used to shape your global media strategy and execution.

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What does demetrication mean for marketers?

Instagram has started hiding likes and video views from the public in countrywide tests. What does ‘demetrication’ mean for international digital marketing?

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How empathy mapping can be used to help generate ideas for your business

Empathy mapping can be used by digital marketers, researchers, and PR professionals to find new outreach platforms and expand on content calendars.

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Google’s recent updates and how they impact international SEO

Google’s recent updates and how they impact international SEO

Over the last four months, Google has made changes to its algorithm used to rank websites. We summarise these changes and the impact they might have on your international marketing efforts.

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Why online connection speeds will change your approach to international PPC

Why online connection speeds will change your approach to international PPC

Online connection speeds are an often-overlooked factor which needs to be considered during the planning, execution and optimisation of PPC campaigns, particularly when conducting campaigns in multiple countries.

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Google's SEO Update for Travel Brands

How will Google’s latest update impact SEO for travel brands?

Following a successful beta test last year, Google has updated the way that it displays results from hotel keywords to include pricing in organic search results. What are the implications for travel brands?

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Expensive Mistakes

The top 5 most expensive PPC mistakes

Some international paid media errors cost brands significant sums of money, either in wasted budget or missed revenue. We've listed some of the costliest international paid media mistakes that we’ve seen along with potential solutions.

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Lead generation

How to generate high-quality B2B leads

While all brands and products are different and need to be considered in isolation, there are several ways that digital marketing can generally be used to generate high-quality B2B leads.

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Site Migration Fails

Six site migration fails and how to avoid them

Site migration is a catch-all term to describe any significant alteration to a website. There are numerous ways that a migration can go wrong. This article looks at six of those problems and how to avoid them.

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Why has my SEO stopped working?

Why has my SEO stopped working? And 6 tips to get it going again

Has your websites SEO performance dropped off? Well don't panic! It’s easy to turn search back into one of your most effective marketing channels.

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Mobile site speeds

Mobile speed score improves PPC conversion

At their recent Marketing Live conference, Google announced that mobile speed scores have been added as an additional metric within Google Ads.

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A map with different coloured pins in different countries.

BrightonSEO April 2018: hreflang tags demystified

Hreflang tags: common mistakes and how to spot them (from BrightonSEO)

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Need help with your hreflang tags? Come to BrightonSEO!

Need help with your hreflang tags? Come to BrightonSEO!

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amazon echo

Are you already thinking about voice search? You should be

Are you already thinking about voice search? You should be

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6 ways to win at voice search in multiple international markets

6 ways to win at voice search in multiple international markets

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How to optimise e-commerce category pages for customers and search visibility

How to optimise e‑commerce category pages for customers and search visibility

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amazon echo device

Webinar: Voice search for an international audience

Voice search is an increasingly important focus for digital marketing professionals around the globe.

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Google has a need for (mobile site) speed

Google has announced an update to the algorithm for mobile rankings which will go live in July this year.

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Make your fashion brand more visible in Japan

What are the e-commerce opportunities for British fashion brands in Japan?

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5 ways to improve international e‑commerce success with SEO, UX and CRO

5 ways to improve international e‑commerce success with SEO, UX and CRO

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