A fast-changing world: How brands should respond to the cost-of-living crisis
Consumers around the world are grappling with a cost of living crisis. How should businesses adjust their marketing in this inflationary landscape?
Blog Category
Digital channels
A fast-changing world: Google’s Helpful Content update
How helpful is Google’s Helpful Content update? We explore Google’s latest update and what it means for your website. Find out more.
How well does your international website cater to users with a disability?
It’s estimated that 15% of the world’s population has some form of disability – do you know how accessible your website is?
Hofstede’s theory of cultural dimensions: Why it’s relevant to international marketing
Hofstede’s theory of cultural dimensions is a framework for understanding cultural differences. It’s still highly relevant for international marketers. Find out more.
6 key principles for international B2B lead generation
Post-Covid, how do B2Bs maximise international lead generation using digital marketing? Here are six key principles to underpin B2B marketing success and drive leads.
What Google’s MUM update means for international SEO
Google’s MUM update aims to overcome language and format barriers to deliver an improved search experience. We explain what it means for multilingual websites.
Christmas gift ideas: 10 books for international marketers
What to buy the marketer in your life this holiday season? If you need gift inspiration, we’ve curated a selection of books every marketer should read.
International SEO glossary: Key terms and definitions
Find out more about key international SEO terms and definitions in our comprehensive SEO glossary for 2021.
How to choose an international SEO agency
Choosing the right international SEO partner is crucial for businesses looking to achieve overseas growth. What should international marketers bear in mind?
The rise of B2B subscriptions: What international marketers need to know
A B2B subscription model provides steady, predictable income, as well as more data to understand customers. What else do international marketers need to know?
Back to school 2021: Traditions around the world
Back-to-school is one of the biggest milestones in the retail calendar and 2021 is forecast to be bigger than ever. How do back-to-school traditions vary around the world?
8 things you need to know about Tokyo 2020
This year’s Olympic Games – which still bear the moniker Tokyo 2020 – are anything but business as usual. What do international marketers need to know about this global event?
