Digital channels

Blog

News and insights from across the world of international digital marketing.

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Struggling with what to buy the digital marketer in your life? Our gift guide contains ideas from gadgets to books to subscriptions plus our own calendar.

Oban’s Christmas gift guide for digital marketers

December 2, 2020 Digital channels

Struggling with what to buy the digital marketer in your life? Our gift guide contains ideas from gadgets to books to subscriptions plus our own calendar.

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Struggling with what to buy the digital marketer in your life? Our gift guide contains ideas from gadgets to books to subscriptions plus our own calendar.

10 key dates and events in 2021 that every international marketer needs to know

November 25, 2020 Digital channels

Oban’s international travel & e-commerce calendar is invaluable for marketers whose campaigns cross borders. Here, we pick out 10 key cultural dates that international marketers should know.

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Baidu is China’s leading search engine. In this detailed overview, we explore everything you need to know about Baidu, including top tips for SEO success. Find out more.

Baidu: Everything you need to know about China’s search engine

November 19, 2020 Digital channels

Baidu is China’s leading search engine. In this detailed overview, we explore everything you need to know about Baidu, including top tips for SEO success.

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Baidu: Top tips for SEO success

Baidu: Top tips for SEO success

November 19, 2020 Digital channels

Baidu is China’s leading search engine. In this article, we outline the top tips for SEO success on Baidu, from domain strategy to language use to meta and image optimisation.

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International SEO is based around three pillars – technical, content and link building. In this detailed overview, we explore the fundamentals of international SEO success & how to achieve it.

How to localise your content for international SEO

November 5, 2020 Digital channels

Does your business offer products or services internationally? It's essential that your content is localised for it to perform effectively in all your target markets.

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Gated content is a staple lead generation tool for B2B marketers. How do you create gated content and what ideas and formats work best?

How to create gated content that works for B2B

October 26, 2020 Digital channels

Gated content is a staple lead generation tool for B2B marketers. How do you create gated content and what ideas and formats work best?

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Gated content is content which sits behind a data capture form. What are the pros and cons and when should you gate content?

Gated versus ungated content: Pros and cons

October 21, 2020 Digital channels

Gated content is content which sits behind a data capture form. What are the pros and cons and when should you gate content?

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Five ways to supercharge B2B lead generation

Five ways to supercharge B2B lead generation

October 14, 2020 Digital channels

In this week’s blog, Oban explores five ways to supercharge B2B lead generation, inspired by a recent talk we attended at the Festival of Marketing.

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What do advertisers need to know about the new Digital Sales Tax?

The new Digital Sales Tax: What advertisers need to know

September 23, 2020 Digital channels

Find out how Amazon, Google, eBay, Facebook and Apple are responding to the new Digital Sales Tax and what this means for advertisers.

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Planning for 2021

[Webinar] Planning for 2021

September 16, 2020 Digital channels

In our latest webinar, we discuss what you can do to prepare your marketing activity for next year and the areas of growth that you should be looking out for.

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Life after lockdown: a ten-point checklist for digital marketers

Life after lockdown: a ten-point checklist for digital marketers

As countries around the world start to ease their lockdown conditions, here are ten things digital marketers should bear in mind.

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How does B2B UX vary from B2C

How does B2B UX vary from B2C?

Great UX in a B2C context is not necessarily the same in B2B - learn more with our tips and examples.

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Three ways US B2B brands are embracing digital

Three ways US B2B brands are embracing digital

April 15, 2020 Digital channels

We explore three ways B2B marketers are using digital to create engaging customer experiences.

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Paid Media Platform News

Paid Media Platform News

February 27, 2020 Digital channels

Find out the latest developments in the world of Paid Media in our news roundup.

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How and when to target travellers for your brand

November 14, 2019 Digital channels

Some travellers are spontaneous, whilst others love to plan ahead. Learn how and when to target these different travel audiences in our latest article.

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Voice Search: How will international brands talk their way to success?

Voice search: how will international brands talk their way to success?

August 28, 2019 Digital channels

The ways consumers can interact with voice assistants has grown rapidly, but what are the international implications of voice search technology?

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VPNs and why they matter for international media planning

VPNs: why they matter for paid media plans

August 21, 2019 Digital channels

Understanding how VPN usage varies across markets can and should be used to shape your global media strategy and execution.

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Adblocking and privacy: why they matter for international media planning

Ad blocking and privacy – why they matter for international media planning

August 12, 2019 Digital channels

Understanding how ad blocking and privacy issues vary across markets can and should be used to shape your global media strategy and execution.

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