The rise of B2B subscriptions: What international marketers need to know
A B2B subscription model provides steady, predictable income, as well as more data to understand customers. What else do international marketers need to know?
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International Marketing Blog
News and insights from across the world of international digital marketing.
Back to school 2021: Traditions around the world
Back-to-school is one of the biggest milestones in the retail calendar and 2021 is forecast to be bigger than ever. How do back-to-school traditions vary around the world?
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8 things you need to know about Tokyo 2020
This year’s Olympic Games – which still bear the moniker Tokyo 2020 – are anything but business as usual. What do international marketers need to know about this global event?
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Digital platform news: International marketing snapshot
We take a look at the latest digital platform news, including Apple’s move to protect mail privacy, TikTok’s new ad features, Microsoft’s Unified Smart Campaigns, and more.
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Global vs Local: 5 lessons for international marketers
Oban’s recent webinar involved international marketers from different sectors discussing how to make the most of the post-Covid landscape. Here are the key takeaways.
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How have fewer face-to-face meetings affected B2B relationships?
Covid put a stop to face-to-face meetings, which have traditionally been the bedrock of B2B relationships. How has this affected the B2B buying journey?
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Cross-cultural UX: Six tips for success
Understanding cultural differences is key to cross-cultural UX. Without cross-cultural UX, international websites can fail to connect and build loyalty with local audiences.
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Hey Alexa: How relevant is voice search for B2B marketing?
Voice search has been the next big thing for years – but how relevant is it for B2B marketing and what do B2B marketers need to know?
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Clubhouse: What a privacy faux pas tells us about localisation
It’s easy to overlook details when localising your content – but omissions and mistakes can undermine your brand impact and negatively affect conversion rate.
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How to localise content at scale: 10 tips for marketers
Localisation is about sending the right message, to the right audience, at the right time, and in the right place. Read our top tips for content localisation.
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How culture affects financial decision-making around the world
Money makes the world go round, as the saying goes. We explore how culture affects perceptions of money and financial behaviour around the world.
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Tourism after Covid-19: An interview with Big Bus Tours
When will international tourism resume? We speak to Big Bus Tours to find out how a leading global attractions business adjusted to Covid & what the future holds.
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10 tips for B2B white paper success
B2B white papers play an important role in B2B content marketing. Read our top tips for white paper success & how to cut through the B2B marketing noise.
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Are white papers dead?
What is a white paper in B2B marketing? White papers are a staple of B2B content marketing but are they still relevant & when should you use them in the buying cycle?
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Is virtual queuing here to stay?
What is virtual queuing and how does a virtual queue work? Covid-19 has accelerated many e-commerce innovations, some of which are here to stay.
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The rise of Buy Now, Pay Later around the world
What is Buy Now, Pay Later? BNPL is one of the fastest growing online payment methods. Find out why it’s so popular and how it varies around the world.
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Why sustainability is increasingly important for international marketers
Sustainability is increasingly important for marketers. In this article, we explore sustainable finance in Scandinavia, sustainable fashion in India and sustainable tourism in Africa.
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How Covid has changed the B2B buying journey
Covid has led to large scale remote working and put face to face events on hold for now. We explore what this means for the B2B buying journey.
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How does fintech compare around the world?
Fintech is growing globally. In this article, we take a look at some of the world’s leading fintech hubs, including Singapore, Lithuania, Switzerland, the Netherlands and India. Find out more.
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Trump’s social media ban: International implications
Following President Trump’s ban from social media, we explore the international implications – including attitudes to censorship and free speech around the world. Find out more.
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10 fintech trends to watch out for in 2021
Covid has accelerated the growing rise of fintech across the world. In this article, we outline the key fintech trends we expect to see in 2021 and beyond.
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