A golden opportunity for Japanese retailers
Shopping in Japan is a national obsession and Golden Week is in many ways its apogee.
Webinar Recording: Consumer search is the new integrated search
In our latest webinar, we explored the evolution of integrated search, covering the importance of consumer search behaviour and the need for a personalized brand experience across different channels. The recording of this webinar is now live.
Lead by Jules Bodoulé Sosso, our Head of Paid Media, you’ll learn:
- How integrated search can be used to deliver a unified brand experience
- The importance of understanding consumer behaviour, using unified keyword and audience research, and prioritizing the consumer journey
- How the integrated search approach has changed due to automation, a complex SERP landscape, and evolving consumer behaviours
- The three key stages of the consumer journey requiring a tailored approach: discovery, research, and purchase
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To find out how Oban can help your business grow internationally, please get in touch.
Oban International is the digital marketing agency specialising in international expansion.
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