The front cover of Oban's latest guide about B2B personas on an abstract background

Download now: Oban’s guide to crafting effective B2B personas in 2024

Since the Covid-19 pandemic, B2B buying behaviour has evolved – but many businesses haven’t updated their audience personas to reflect the changed landscape. Make sure your B2B audience understanding is up-to-date by downloading Oban’s guide to crafting effective personas post-Covid. Gain insights into evolving buying behaviours, master persona creation, and tailor strategies for global impact.

Download Now

Inside Oban’s guide:

  • Why B2B personas matter
  • How B2B buyers and buying behaviour has shifted post-Covid
  • How to create accurate B2B personas
  • How to refine messages and user journeys by persona
  • How to navigate cultural factors for international success


Success awaits – download this invaluable guide today.


Forge a deeper connection with your audience by downloading Oban’s free guide. Don’t miss out on the strategies that will help drive success in 2024. Success is just a click away!

Oban International is the digital marketing agency specialising in international expansion.
Our LIME (Local In-Market Expert) Network provides up to date cultural input and insights from over 80 markets around the world, helping clients realise the best marketing opportunities and avoid the costliest mistakes.

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