Gated versus ungated content: Pros and cons
Gated content is content which sits behind a data capture form. What are the pros and cons and when should you gate content?
Continue ReadingBlog
International Marketing Blog
News and insights from across the world of international digital marketing.
Five ways to supercharge B2B lead generation
In this week’s blog, Oban explores five ways to supercharge B2B lead generation, inspired by a recent talk we attended at the Festival of Marketing.
Continue Reading
[Download] How B2B can bounce back post-Covid
We outline 9 key considerations for your B2B digital marketing plans, with the ultimate goal of driving leads and retention rates for your business in the post-Covid landscape.
Continue Reading
The new Digital Sales Tax: What advertisers need to know
Find out how Amazon, Google, eBay, Facebook and Apple are responding to the new Digital Sales Tax and what this means for advertisers.
Continue Reading
[Webinar] Planning for 2021
In our latest webinar, we discuss what you can do to prepare your marketing activity for next year and the areas of growth that you should be looking out for.
Continue Reading
[Download] How visitor attractions can bounce back post-Covid
We set out the top 10 digital marketing strategies for sightseeing and attractions businesses in the post-Covid landscape.
Continue Reading
Why is Oban called Oban?
Naming a marketing agency is potentially fraught territory. Here’s why Oban International chose to call itself Oban.
Continue Reading
Planning for 2021: Part 3 – Channel considerations
Post-Covid, the media landscape has changed. In this article, we explore the channel considerations marketers need to know when setting budgets for next year.
Continue Reading
Planning for 2021: Part 2 – Changes in the competitor landscape
Post-Covid, the marketing landscape has changed. In this article, we examine how the crisis may have shifted your competitor set and what this means for marketing budgets next year.
Continue Reading
Planning for 2021: Part 1 – Changes in consumer behaviour
Post-Covid, the marketing landscape has changed. In this article, we explore the changes in consumer behaviour that marketers need to consider when setting budgets for next year.
Continue Reading
Life after Covid-19: The end of the road for cash?
Cash was already in decline before coronavirus reduced usage even more. In this article, we explore what a world without cash looks like. Who wins and who loses? Find out more.
Continue Reading
Life after Covid-19: The future of the fitness sector
Coronavirus has affected the way we exercise. In this article, we explore the future of the exercise and fitness sector in a post-Covid world.
Continue Reading
Life after Covid-19: Working from home around the world
Post-Covid, large-scale homeworking looks set to stay. This article explores how working from home varies around the world.
Continue Reading
Life after Covid-19: Working from home – winners & losers
Large-scale homeworking looks set to stay. This article explores the effect this will have on other sectors, including technology, fashion and travel.
Continue Reading
Life after Covid-19: Will working from home transform our cities?
Large-scale homeworking looks set to stay. This article explores the effect this will have on town and cities and the real estate sector.
Continue Reading
Life after Covid-19: What Germany tells us about tourism recovery
As the German lockdown started to ease from early May, the country's tourism industry tentatively opened up. We spoke to our German LIMEs to find out more.
Continue Reading
Life after Covid-19: The future of luxury retail
Shifting to ecommerce, focusing on China and more emphasis on sustainability are all trends defining the future for luxury retail.
Continue Reading
Life after Covid-19: Surprising categories to benefit
We explore some of the less obvious categories that have seen a spike during the pandemic across the world.
Continue Reading
[Download] Life after Covid-19: The future for travel and tourism
We explore the impact the crisis will have on the industry, the consumer trends which will emerge as a result, and how to adapt your digital marketing to stay ahead.
Continue Reading
Life after Covid-19: The future of international online grocery shopping
Digital innovation is key for companies to adapt to a surge in demand for online groceries orders around the world.
Continue Reading
Life after lockdown: a ten-point checklist for digital marketers
As countries around the world start to ease their lockdown conditions, here are ten things digital marketers should bear in mind.
Continue Reading