International Marketing Blog

News and insights from across the world of international digital marketing.

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A fast-changing world: How brands should respond to the cost-of-living crisis

Consumers around the world are grappling with a cost of living crisis. How should businesses adjust their marketing in this inflationary landscape?

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How helpful is Google’s Helpful Content update? We explore Google’s latest update and what it means for your website. Find out more.

A fast-changing world: Google’s Helpful Content update

How helpful is Google’s Helpful Content update? We explore Google’s latest update and what it means for your website. Find out more.

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A fast-changing world: China’s crackdown on ‘sissy’ men

A fast-changing world: China’s crackdown on ‘sissy’ men

In the West, gender identities are becoming more fluid. In China, the government is keen to entrench traditional gender roles for political and economic reasons.

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A fast-changing world: How inclusive beauty is re-shaping the industry

A fast-changing world: How inclusive beauty is re-shaping the industry

Since Rihanna launched Fenty in 2017, inclusive beauty has been on the rise. Find out how the industry is catering to traditionally under-served audiences.

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A fast-changing world: The massive challenges facing international tourism

The pandemic had a devastating effect on tourism. Now there are further pressures – including inflation, staff shortages and a growing pressure to be sustainable.

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A fast-changing world: How B2B marketers can embrace sustainability

Sustainability is a hot topic for B2Bs. But what does it really mean in practice and how can you communicate your green credentials to target audiences around the world?

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10 countries where it’s great to be a digital nomad

With remote working set to stay, countries are competing to attract talent by offering digital nomad visas. We look at some of the most popular destinations for remote workers.

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Are companies that support Pride pink-washing?

Increasingly, consumers see through Pride-themed campaigns that pink-wash the LGBTQ+ movement and are asking companies to put their money where their mouth is.

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Useful links and resources for international marketers

From market research to SEO, paid media, content and social media, here’s our list of useful links and resources every international marketer should know about.

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How well does your international website cater to users with a disability?

It’s estimated that 15% of the world’s population has some form of disability – do you know how accessible your website is?

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How to prepare now for Google’s Universal Analytics sunset

Google is sunsetting Universal Analytics which means there’s a pressing need for businesses to prepare now. Find out how to future-proof your business data.

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What is a B2B marketplace – and should you be selling on one?

Online B2B marketplaces are flourishing around the world – a process accelerated by the Covid-19 pandemic. But what are they, how do they work, and should you be on one?

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Greig Holbrook: 10 international digital marketing insights for 2022

Greig Holbrook: 10 international digital marketing insights for 2022

As Oban turns 20, our founder Greig Holbrook shares his top 10 essential insights into the state of international digital marketing in 2022.

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As part of Oban’s 20th birthday celebrations, we take a look at some of the most eye-catching birthday traditions around the world, from Mexico to North Korea.

Unusual birthday traditions around the world

As part of Oban’s 20th birthday celebrations, we take a look at some of the most eye-catching birthday traditions around the world, from Mexico to North Korea.

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Oban was born in 2002. What else was going on that year?

To mark our 20th birthday, we’re taking a trip down memory lane to revisit the year we started. From the introduction of the Euro to Brazil winning the World Cup, 2002 was an eventful year…

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Ramadan 2022: An explainer for digital marketers

Ramadan 2022: An explainer for digital marketers

With Ramadan around the corner, we explore consumer behaviour in the run-up to this key global experience – plus tips for how digital marketers can create meaningful campaigns.

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International Women’s Day 2022: Spotlight on women in Malaysia

In the final part of our IWD 2022 blog series, Debbie – a Local In-Market Expert who lives in Kuala Lumpur, Malaysia – shares her insights about life for women in her country.

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International Women’s Day 2022: Spotlight on women in Mexico

For the fifth instalment of our International Women’s Day 2022 blog series, we spoke to Berenice, a LIME who lives in Querétaro, about life for women in Mexico.

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International Women’s Day 2022: Spotlight on women in Nigeria

Our IWD 2022 blog series continues. We spoke to Tomi, who lives in Abuja, to find out more about life for women in Nigeria, Africa’s most populous country.

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International Women’s Day 2022: Spotlight on women in Egypt

Continuing our International Women’s Day blog series, our LIME from Egypt tells us what it’s like for women in the workplace in her country.

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International Women’s Day 2022: Spotlight on women in Russia

To mark IWD 2022, our Local In-Market Expert in Moscow talks to us about the economic, political and social conditions for women in Russia.

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