Is the West ready for super apps?
Elon Musk wants to turn Twitter into a super app, similar to China’s ubiquitous WeChat. But is the West ready? Find out more.
International Marketing Blog
News and insights from across the world of international digital marketing.
After the pandemic: How Big Bus Tours bounced back bigger than before
Read the key lessons from Oban’s recent webinar – and find out how a leading sightseeing brand emerged from the pandemic stronger than ever.
12 tips on getting the most out of your digital marketing agency
Read Oban’s guide to getting the most out of your digital marketing agency – including insider tips and costly mistakes to avoid.
Sustainability around the world: Spotlight on India
How is sustainability viewed around the world? We spoke to our LIMEs to find out. Part 1 of our new blog series focuses on India – find out more.
High context and low context cultures: What this means for marketers
High context versus low context is one framework for understanding cultural difference. Read our tips for international marketers.
How do different cultures perceive time?
We all have the same 24 hours in a day, right? Well actually, no – perceptions of time vary considerably by culture.
Why local in-market expertise is the key to international marketing success
If your business goal is international growth, you need local in-market expertise to guide your market strategy. Find out more about the LIME network.
Your goal is international growth. Which type of digital agency is right for you?
If you’re looking to expand your business internationally, choosing the right agency is crucial. But should you go with a centralised agency or local agencies in each market?
3 things to know about South Korea
Find out more about Asia’s 4th largest economy – including its efforts to increase the birth rate, its love of super apps, and the rise of the cherry-sumer.
How to localise your buying personas for different markets
Many brands use the same buying personas across markets – but this is often a mistake. Learn more about how to localise audience personas..
CPTPP: What you need to know about the UK’s latest trade deal
Britain is joining the CPTPP. What does this mean for international trade and what do you need to know?
Spare us: Oban’s LIMEs give their verdict on Harry and Meghan (Part 2)
In the second part of our Harry and Meghan blog series, our Local In-Markets Experts from around the world share their perspectives on the royal drama.
Spare us: Oban’s LIMEs give their verdict on Harry and Meghan (Part 1)
Ahead of King Charles’s coronation, we spoke to our LIMEs around the world to find out whether Harry and Meghan have damaged Brand Britain.
This Easter, celebrate like a Norwegian
In Norway, it’s an Easter tradition to read crime fiction or watch crime dramas. Learn more about the origins of this unusual tradition.
Suzie Oakford promoted to Managing Director at Oban
We are delighted to announce the promotion of Suzie Oakford to Managing Director of Oban International.
Oban promotes new Directors to Board
Oban International has refreshed its board with several internal promotions.
China’s demographics threaten its economic potential
Some believe that China will become the world’s leading economy – but demography may mean a different destiny. Find out more.
The world’s oldest countries – and what they mean for marketers
According to the UN, the number of over-65s is forecast to double by 2050. Some countries have older populations than others – what does this mean for international marketers?
Whatever happened to the BRIC economies?
Two decades ago, the acronym ‘BRIC’ was coined to refer to the rise of Brazil, Russia, India, and China. Have they fulfilled the economic growth that was predicted?
International Women’s Day 2023: How Canada and European countries embrace equity
The second part of our two-part IWD blog series looks at the state of gender equality in Canada, Belgium, the Netherlands, and Lithuania.
International Women’s Day 2023: How Nordic countries embrace equity
The Nordic countries have a fantastic record on gender equality. This International Women’s Day, we spoke to our Nordic LIMEs to find out why.
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