
How have fewer face-to-face meetings affected B2B relationships?
Covid put a stop to face-to-face meetings, which have traditionally been the bedrock of B2B relationships. How has this affected the B2B buying journey?
Continue ReadingNews and insights from across the world of international digital marketing.
Covid put a stop to face-to-face meetings, which have traditionally been the bedrock of B2B relationships. How has this affected the B2B buying journey?
Continue ReadingUnderstanding cultural differences is key to cross-cultural UX. Without cross-cultural UX, international websites can fail to connect and build loyalty with local audiences.
Continue ReadingThe sixth episode of our new podcast, The Global Marketing Calendar, is available now.
Continue ReadingVoice search has been the next big thing for years – but how relevant is it for B2B marketing and what do B2B marketers need to know?
Continue ReadingIt’s easy to overlook details when localising your content – but omissions and mistakes can undermine your brand impact and negatively affect conversion rate.
Continue ReadingThe fifth episode of our new podcast, The Global Marketing Calendar, is available now.
Continue ReadingOur easy-to-read guide contains key stats, future trends, the winners and losers of the past year, plus top tips for marketers.
Continue ReadingLocalisation is about sending the right message, to the right audience, at the right time, and in the right place. Read our top tips for content localisation.
Continue ReadingThe fourth episode of our new podcast, The Global Marketing Calendar, is available now.
Continue ReadingOur easy-to-read guide contains key stats, future trends, the biggest e-commerce markets in the world, plus top tips for marketers.
Continue ReadingMoney makes the world go round, as the saying goes. We explore how culture affects perceptions of money and financial behaviour around the world.
Continue ReadingThe third episode of our new podcast, The Global Marketing Calendar, is available now.
Continue ReadingWhen will international tourism resume? We speak to Big Bus Tours to find out how a leading global attractions business adjusted to Covid & what the future holds.
Continue ReadingB2B white papers play an important role in B2B content marketing. Read our top tips for white paper success & how to cut through the B2B marketing noise.
Continue ReadingWhat is a white paper in B2B marketing? White papers are a staple of B2B content marketing but are they still relevant & when should you use them in the buying cycle?
Continue ReadingWhat is virtual queuing and how does a virtual queue work? Covid-19 has accelerated many e-commerce innovations, some of which are here to stay.
Continue ReadingThe second episode of our new podcast, The Global Marketing Calendar, is available now.
Continue ReadingWhat is Buy Now, Pay Later? BNPL is one of the fastest growing online payment methods. Find out why it’s so popular and how it varies around the world.
Continue ReadingSustainability is increasingly important for marketers. In this article, we explore sustainable finance in Scandinavia, sustainable fashion in India and sustainable tourism in Africa.
Continue ReadingCovid has led to large scale remote working and put face to face events on hold for now. We explore what this means for the B2B buying journey.
Continue ReadingThe first episode of our new podcast, The Global Marketing Calendar, is available now.
Continue Reading