International E-commerce Calendar 2019
Download the digital and PDF versions of Oban's 2019 edition of their unique international e-commerce calendar.
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Blog
News and insights from across the world of international digital marketing.
Two Travolution Awards in two years for Oban and Big Bus Tours
Oban International and Big Bus Tours are thrilled to have won a Travolution Award for the second year running, this year bagging the Digital Marketing Campaign of the Year.
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Is Black Friday the global opportunity it appears to be?
Black Friday has grown from a one-day event in the US to encompass a whole weekend of discounts and promotions in many countries. But how important is this particular sale around the world?
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Fast e-commerce growth in Scandinavia boosts market desirability
Retailers shouldn’t ignore the opportunity Scandinavia offers for e-commerce with online sales in the Nordics increasing by 11% to £8.8 billion in the first six months of 2018.
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Mobile: the heart of your Africa strategy
Africa has been slower to adopt digital than other continents, but poses an enticing future opportunity for e-commerce businesses, particularly when it comes to mobile.
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Solving the international complications of shopping cart abandonment
Cart abandonment can have a dramatic effect on e-commerce results and currently leads to an estimated loss of over $260 billion of lost sales.
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Why has my SEO stopped working? And 6 tips to get it going again
Has your websites SEO performance dropped off? Well don't panic! It’s easy to turn search back into one of your most effective marketing channels.
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Improve PPC conversions with mobile speed score
At their recent Marketing Live conference, Google announced that mobile speed scores have been added as an additional metric within Google Ads.
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What can you learn from brands you’ve never heard of?
What can you learn from brands you’ve never heard of?
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‘Hot Sales’ drive e-commerce confidence and delivers for brands in Latin America
May has seen two significant ‘Hot Sales’, both in Latin America and both e‑commerce events.
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Buying for mum: global Mother’s Day on this date spending statistics
What does recent data show us about gift purchasing for Mother's Day?
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BrightonSEO April 2018: hreflang tags demystified
Hreflang tags: common mistakes and how to spot them (from BrightonSEO)
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A golden opportunity for Japanese retailers
Shopping in Japan is a national obsession and Golden Week is in many ways its apogee.
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Need help with your hreflang tags? Come to BrightonSEO!
Need help with your hreflang tags? Come to BrightonSEO!
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Egypt bolsters e-commerce credentials
Egypt's technological credentials will soon make it an excellent choice for e‑commerce
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Celebrating mum: When and how we recognise mothers around the world
Global spending on Mother's Day is predicted to increase by over £5bn in 2018
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Are you already thinking about voice search? You should be
Are you already thinking about voice search? You should be
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6 ways to win at voice search in multiple international markets
6 ways to win at voice search in multiple international markets
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