News and insights from across the world of international digital marketing.
The truth is that Chinese people don't speak or write Chinese. They mainly speak Mandarin or Cantonese, among other dialects, and write in Simplified or Traditional characters. However, even this explanation doesn't reveal the full complexities involved.
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Following a successful beta test last year, Google has updated the way that it displays results from hotel keywords to include pricing in organic search results. What are the implications for travel brands?
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Some international paid media errors cost brands significant sums of money, either in wasted budget or missed revenue. We've listed some of the costliest international paid media mistakes that we’ve seen along with potential solutions.
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Businesses seeking to persuade their audience to purchase a product or service need to build trust and familiarity with their brand. Any awkward mistranslations or inappropriate cultural references caused by an automated translation tool could disrupt this process irrevocably.
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Listen to our latest BrightonSEO talk from SEO Strategist James Brown discussing some of the ways you can discover if there’s demand for your business in foreign markets.
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While all brands and products are different and need to be considered in isolation, there are several ways that digital marketing can generally be used to generate high-quality B2B leads.
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Download our whitepaper for an in-depth look at how fashion brands can take advantage of the digitalisation and internationalisation of consumer culture.
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For digital marketers looking at expanding into the South Korean market, knowing how to optimise their site for Naver, the country’s largest search engine, is a must.
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Cross-border e-commerce is enabling retailers to reach new customers across national boundaries. Discover the details you must consider before you join them.
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Site migration is a catch-all term to describe any significant alteration to a website. There are numerous ways that a migration can go wrong. This article looks at six of those problems and how to avoid them.
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Download the digital and PDF versions of Oban's 2019 edition of their unique international e-commerce calendar.
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Oban International and Big Bus Tours are thrilled to have won a Travolution Award for the second year running, this year bagging the Digital Marketing Campaign of the Year.
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Black Friday has grown from a one-day event in the US to encompass a whole weekend of discounts and promotions in many countries. But how important is this particular sale around the world?
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Retailers shouldn’t ignore the opportunity Scandinavia offers for e-commerce with online sales in the Nordics increasing by 11% to £8.8 billion in the first six months of 2018.
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Africa has been slower to adopt digital than other continents, but poses an enticing future opportunity for e-commerce businesses, particularly when it comes to mobile.
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Cart abandonment can have a dramatic effect on e-commerce results and currently leads to an estimated loss of over $260 billion of lost sales.
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Has your websites SEO performance dropped off? Well don't panic! It’s easy to turn search back into one of your most effective marketing channels.
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At their recent Marketing Live conference, Google announced that mobile speed scores have been added as an additional metric within Google Ads.
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