Why Arabic is not a culture
In our latest article, we explain why your digital strategy for targeting Arab countries should consider Arabic as a language rather than a culture.
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International Marketing Blog
News and insights from across the world of international digital marketing.
How empathy mapping can be used to help generate ideas for your business
Empathy mapping can be used by digital marketers, researchers, and PR professionals to find new outreach platforms and expand on content calendars.
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Google’s recent updates and how they impact international SEO
Over the last four months, Google has made changes to its algorithm used to rank websites. We summarise these changes and the impact they might have on your international marketing efforts.
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Foot in mouth marketing and how to cure it
Recently, three large names have hit the news for all the wrong reasons. We explore the implications of cultural faux pas and how to avoid them.
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CheckOut4Home&Garden: A guide to selling home and garden products around the world online
Download our whitepaper for an in-depth look at how home and garden retailers can take advantage of advances in logistics enabling sales of larger items across borders.
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Why online connection speeds will change your approach to international PPC
Online connection speeds are an often-overlooked factor which needs to be considered during the planning, execution and optimisation of PPC campaigns, particularly when conducting campaigns in multiple countries.
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Why Chinese people don’t speak or write Chinese
The truth is that Chinese people don't speak or write Chinese. They mainly speak Mandarin or Cantonese, among other dialects, and write in Simplified or Traditional characters. However, even this explanation doesn't reveal the full complexities involved.
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How will Google’s latest update impact SEO for travel brands?
Following a successful beta test last year, Google has updated the way that it displays results from hotel keywords to include pricing in organic search results. What are the implications for travel brands?
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The 5 most expensive mistakes brands make using international paid media
Some international paid media errors cost brands significant sums of money, either in wasted budget or missed revenue. We've listed some of the costliest international paid media mistakes that we’ve seen along with potential solutions.
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Why you should never use automatic translation for your digital marketing
Businesses seeking to persuade their audience to purchase a product or service need to build trust and familiarity with their brand. Any awkward mistranslations or inappropriate cultural references caused by an automated translation tool could disrupt this process irrevocably.
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How to tell if there’s demand to launch your business overseas
Listen to our latest BrightonSEO talk from SEO Strategist James Brown discussing some of the ways you can discover if there’s demand for your business in foreign markets.
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How to generate high-quality B2B leads with international digital marketing
While all brands and products are different and need to be considered in isolation, there are several ways that digital marketing can generally be used to generate high-quality B2B leads.
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CheckOut4Fashion: A guide to selling fashion around the world online
Download our whitepaper for an in-depth look at how fashion brands can take advantage of the digitalisation and internationalisation of consumer culture.
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SEO on Naver: The beginner’s guide
For digital marketers looking at expanding into the South Korean market, knowing how to optimise their site for Naver, the country’s largest search engine, is a must.
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Cross-border e-commerce: The ins and outs
Cross-border e-commerce is enabling retailers to reach new customers across national boundaries. Discover the details you must consider before you join them.
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Six site migration fails and how to avoid them
Site migration is a catch-all term to describe any significant alteration to a website. There are numerous ways that a migration can go wrong. This article looks at six of those problems and how to avoid them.
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International E-commerce Calendar 2019
Download the digital and PDF versions of Oban's 2019 edition of their unique international e-commerce calendar.
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Two Travolution Awards in two years for Oban and Big Bus Tours
Oban International and Big Bus Tours are thrilled to have won a Travolution Award for the second year running, this year bagging the Digital Marketing Campaign of the Year.
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Is Black Friday the global opportunity it appears to be?
Black Friday has grown from a one-day event in the US to encompass a whole weekend of discounts and promotions in many countries. But how important is this particular sale around the world?
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Fast e-commerce growth in Scandinavia boosts market desirability
Retailers shouldn’t ignore the opportunity Scandinavia offers for e-commerce with online sales in the Nordics increasing by 11% to £8.8 billion in the first six months of 2018.
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Mobile: the heart of your Africa strategy
Africa has been slower to adopt digital than other continents, but poses an enticing future opportunity for e-commerce businesses, particularly when it comes to mobile.
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