International Marketing Blog

News and insights from across the world of international digital marketing.

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International Women’s Day 2022: Spotlight on women in China

We spoke to our Local In-Market Expert in Shanghai to find out more about economic, political and social conditions for women in China.

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15 key principles to help you succeed internationally

We outline the most important principles for successful international business expansion – to help you maximise the biggest marketing opportunities and avoid costly mistakes.

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The rise of C-beauty: How Chinese consumers are driving beauty innovation

K-beauty and J-beauty have been big news in recent years but now it’s time for C-beauty to shine. We delve into the Chinese beauty scene and find out what marketers need to know.

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The UK and Australia's trade deal comes into effect in 2022 – which means there’s never been a better time for UK businesses to expand into Australia.

Australia: A great market opportunity for UK businesses in 2022

The UK and Australia's trade deal comes into effect in 2022 – which means there’s never been a better time for UK businesses to expand into Australia.

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For international marketers, ensuring the localised versions of your website have relevant links from other local websites is important for SEO visibility. Here’s what you need to know.

How to build international links for SEO

For international marketers, ensuring the localised versions of your website have relevant links from other local websites is important for SEO visibility. Here’s what you need to know.

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Hofstede’s theory of cultural dimensions is a framework for understanding cultural differences. It’s still highly relevant for international marketers. Find out more.

Hofstede’s theory of cultural dimensions: Why it’s relevant to international marketing

Hofstede’s theory of cultural dimensions is a framework for understanding cultural differences. It’s still highly relevant for international marketers. Find out more.

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Oban’s 22 predictions for 2022

What will be this year’s biggest international digital marketing trends? We spoke to our team in Brighton and our Local In-Market Experts around the world to find out.

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Our free international e-commerce & travel calendar for 2022 is now here

Our free international e-commerce & travel calendar for 2022 is here

The 2022 edition of our International E-commerce & Travel Calendar has landed. View it on our website now.

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Oban’s international marketing calendar showcases over 190 key e-commerce and travel opportunities around the world. Here, we highlight 10 dates in 2022 you won’t want to miss.

10 dates in 2022 you won’t want to miss

Oban’s international marketing calendar showcases over 160 key e-commerce and travel opportunities around the world. Here, we highlight 10 dates in 2022 you won’t want to miss.

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6 key principles for international B2B lead generation

6 key principles for international B2B lead generation

Post-Covid, how do B2Bs maximise international lead generation using digital marketing? Here are six key principles to underpin B2B marketing success and drive leads.

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What Google’s MUM update means for international SEO

What Google’s MUM update means for international SEO

Google’s MUM update aims to overcome language and format barriers to deliver an improved search experience. We explain what it means for multilingual websites.

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Christmas gift ideas: 10 books for international marketers

Christmas gift ideas: 10 books for international marketers

What to buy the marketer in your life this holiday season? If you need gift inspiration, we’ve curated a selection of books every marketer should read.

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Oban's book is designed to be a practical guide for businesses looking to grow internationally using digital marketing techniques.

Why Oban International has published a book

Oban's book is designed to be a practical guide for businesses looking to grow internationally using digital marketing techniques.

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We spoke to our Local In-Market Experts around the world to find out how attitudes towards the UK have evolved since Brexit. Here’s what they told us.

After Brexit, how does the world view the UK?

We spoke to our Local In-Market Experts around the world to find out how attitudes towards the UK have evolved since Brexit. Here’s what they told us.

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Sometimes, words with a specific meaning in one culture can mean very different things in others – as Facebook discovered when it recently rebranded as Meta.

Facebook’s rebrand: A lesson in how words mean different things around the world

Sometimes, words with a specific meaning in one culture can mean very different things in others – as Facebook discovered when it recently rebranded as Meta.

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How to get your international domain strategy absolutely right

How to get your international domain strategy absolutely right

A central aspect of international SEO is domain strategy – but how do you ensure the right approach for your brand? Our overview tells you everything you need to know.

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Find out more about key international SEO terms and definitions in our comprehensive SEO glossary for 2021.

International SEO glossary: Key terms and definitions

Find out more about key international SEO terms and definitions in our comprehensive SEO glossary for 2021.

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Choosing the right international SEO partner is crucial for businesses looking to achieve overseas growth. What should international marketers bear in mind?

How to choose an international SEO agency

Choosing the right international SEO partner is crucial for businesses looking to achieve overseas growth. What should international marketers bear in mind?

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How businesses can research, select and enter new markets

How businesses can research, select and enter new markets

Find out how international businesses can research potential markets, decide which ones are right for them, and what market entry strategies to consider.

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There are numerous ways to pay online, with different countries and regions having distinct payment preferences. Our guide explains all you need to know.

The most popular online payment methods around the world

There are numerous ways to pay online, with different countries and regions having distinct payment preferences. Our guide explains all you need to know.

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10 reasons to expand your business internationally

10 reasons to expand your business internationally

Thinking of expanding your business internationally? Here are ten reasons why you should. Businesses which go global grow faster and fail less than those which don’t. Find out more.

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