Blog

Key trends in financial services to look out for in 2020

November 28, 2019 International Insights Tom Montague

As 2019 draws to a close, what key trends can marketers expect to see in financial services around the world in 2020?

How and when to target travellers for your brand

November 14, 2019 Digital channels Tom Montague

Some travellers are spontaneous, whilst others love to plan ahead. Learn how and when to target these different travel audiences in our latest article.

Download our International E-commerce Calendar for 2020

October 23, 2019 International Insights Az Ahmed

The 2020 edition of our International E-commerce Calendar has landed. Download the PDF version now.

How colour can influence your international marketing campaigns

How colour affects international marketing campaigns

October 17, 2019 International Insights Az Ahmed

Make sure you research the colours for your international marketing campaign! Read our guide to learn how colours affect consumer decisions globally.

Brighton SEO: How to find content gaps when you don’t speak the language

September 23, 2019 Events and Awards, International Insights Catherine 'Pear' Goulbourne

Learn the SEO and content tips and tricks we recommended in our talk at Brighton SEO 2019.

We’re getting ready for Brighton SEO – are you?

September 4, 2019 Events and Awards Tom Montague

We're excited to be returning to Brighton SEO again this year! Find out more about our training workshop and the topic of our talk.

Voice search: how will international brands talk their way to success?

August 28, 2019 Digital channels Kezia Bibby

The ways consumers can interact with voice assistants has grown rapidly, but what are the international implications of voice search technology?

VPNs and why they matter for international media planning

VPNs: why they matter for paid media plans

August 21, 2019 Digital channels Matt Owen

Understanding how VPN usage varies across markets can and should be used to shape your global media strategy and execution.

Ad blocking and privacy – why they matter for international media planning

August 12, 2019 Digital channels Matt Owen

Understanding how ad blocking and privacy issues vary across markets can and should be used to shape your global media strategy and execution.

No more public likes and views: what does demetrication mean for marketers?

August 8, 2019 Digital channels Xabier Izaguirre

Instagram has started hiding likes and video views from the public in countrywide tests. What does ‘demetrication’ mean for international digital marketing?

Why Arabic is not a culture

July 31, 2019 International Insights Damien Robert

In our latest article, we explain why your digital strategy for targeting Arab countries should consider Arabic as a language rather than a culture.

How empathy mapping can be used to help generate ideas for your business

July 25, 2019 Digital channels Catherine 'Pear' Goulbourne

Empathy mapping can be used by digital marketers, researchers, and PR professionals to find new outreach platforms and expand on content calendars.

Google’s recent updates and how they impact international SEO

July 18, 2019 Digital channels Emily Mace

Over the last four months, Google has made changes to its algorithm used to rank websites. We summarise these changes and the impact they might have on your international marketing efforts.

Foot in mouth marketing and how to cure it

July 9, 2019 International Insights Sarah Jennings

Recently, three large names have hit the news for all the wrong reasons. We explore the implications of cultural faux pas and how to avoid them.

CheckOut4Home&Garden: A guide to selling home and garden products around the world online

July 5, 2019 International Insights George Ward

Download our whitepaper for an in-depth look at how home and garden retailers can take advantage of advances in logistics enabling sales of larger items across borders.

Why online connection speeds will change your approach to international PPC

June 28, 2019 Digital channels Matt Owen

Online connection speeds are an often-overlooked factor which needs to be considered during the planning, execution and optimisation of PPC campaigns, particularly when conducting campaigns in multiple countries.

Chinese women talking, but not in Chinese

Why Chinese people don’t speak or write Chinese

June 13, 2019 International Insights Damien Robert

The truth is that Chinese people don't speak or write Chinese. They mainly speak Mandarin or Cantonese, among other dialects, and write in Simplified or Traditional characters. However, even this explanation doesn't reveal the full complexities involved.

How will Google’s latest update impact SEO for travel brands?

June 6, 2019 Digital channels Chloe McKenna

Following a successful beta test last year, Google has updated the way that it displays results from hotel keywords to include pricing in organic search results. What are the implications for travel brands?

The 5 most expensive mistakes brands make using international paid media

May 30, 2019 Digital channels Oliver Dixon

Some international paid media errors cost brands significant sums of money, either in wasted budget or missed revenue. We've listed some of the costliest international paid media mistakes that we’ve seen along with potential solutions.

Why you should never use automatic translation for your digital marketing

May 2, 2019 International Insights George Ward

Businesses seeking to persuade their audience to purchase a product or service need to build trust and familiarity with their brand. Any awkward mistranslations or inappropriate cultural references caused by an automated translation tool could disrupt this process irrevocably.

How to tell if there’s demand to launch your business overseas

April 25, 2019 International Insights George Ward

Listen to our latest BrightonSEO talk from SEO Strategist James Brown discussing some of the ways you can discover if there’s demand for your business in foreign markets.

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