Oban appointed by Celtic & Co as international paid media agency
Oban International has been appointed by sustainable British fashion brand Celtic & Co to manage its international paid media activity, following a competitive pitch.
Celtic & Co has been at the forefront of the slow fashion movement since 1990. The company’s heritage and expertise is in crafting sheepskin, making slippers, boots and accessories in Cornwall for over 30 years. Celtic & Co works with British designers and manufacturers, keeping the supply chain as local as possible and working to minimise environmental impact.
Oban’s paid media remit will cover both search and shopping campaigns in multiple markets across Europe, the United States and Asia. Oban was selected because of the depth and breadth of its international digital marketing expertise, including the authentic, on-the-ground linguistic and cultural insights provided by its unique network of Local In-Market Experts.
Chris Farrow, Head of Digital at Celtic & Co, commented, “Our business has ambitious plans for international growth. We chose Oban because of its single-minded focus on helping brands like ours make the most of international marketing opportunities.”
Suzie Oakford, Commercial Director at Oban International, said, “We’re excited to partner with Celtic & Co, helping them to achieve their paid media marketing objectives. We are looking forward to using our international expertise to help this great British clothing brand raise its profile around the world.”
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To find out how Oban can help your business achieve international growth, please get in touch.
Oban International is the digital marketing agency specialising in international expansion. Our LIME (Local In-Market Expert) Network provides up to date cultural input and insights from over 80 markets around the world, helping clients realise the best marketing opportunities and avoid the costliest mistakes.