International Marketing Blog

News and insights from across the world of international digital marketing.

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How does B2B UX vary from B2C

How does B2B UX vary from B2C?

Great UX in a B2C context is not necessarily the same in B2B - learn more with our tips and examples.

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Three ways US B2B brands are embracing digital

Three ways US B2B brands are embracing digital

We explore three ways B2B marketers are using digital to create engaging customer experiences.

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Coronavirus: daily life in different countries

Coronavirus: Daily Life in Different Countries

We asked our Local In-Market Experts (LIMEs) how Coronavirus has affected daily life in their countries - this is what they told us.

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Paid Media Platform News

Paid Media Platform News

Find out the latest developments in the world of Paid Media in our news roundup.

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Online payment methods around the world: Part 1 - Europe

Online payment methods in the world: Europe

In the first part of our series on online payment methods around the world, we’ll be taking a look at how preferences vary around Europe.

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How do German consumers prefer to pay online?

How do German consumers prefer to pay?

German consumers are a great example of how online payment method preferences vary from country to country.

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What Google’s shift on cookies means for advertisers

What Google’s shift on cookies means for advertisers

As Google announces the end of third party cookies, marketers should know what challenges and opportunities this presents for ad tech.

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Download our sector guide on African Tourism

Download our sector review on African Tourism

Find out the key trends defining African tourism in 2020 and beyond.

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Sussex Business Awards 2019

Oban wins at the Sussex Business Awards 2019

We're proud to announce that we have won the Professional Services Award and were highly commended for International Business of the Year.

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How to plan a multilingual content strategy in 2020

Plan a multilingual content strategy for 2020

Having a multilingual content strategy is essential for growing your brand internationally. In our latest article, we share six tips to help you plan content in new languages.

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Key trends in financial services to look out for in 2020

Key trends in financial services to look out for in 2020

As 2019 draws to a close, what key trends can marketers expect to see in financial services around the world in 2020?

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man with sunglasses looking at phone

How and when to target travellers for your brand

November 14, 2019 Digital channels

Some travellers are spontaneous, whilst others love to plan ahead. Learn how and when to target these different travel audiences in our latest article.

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International E-commerce Calendar 2020

Download our International E-commerce Calendar for 2020

The 2020 edition of our International E-commerce Calendar has landed. Download the PDF version now.

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How colour can influence your international marketing campaigns

How colour affects international marketing campaigns

Make sure you research the colours for your international marketing campaign! Read our guide to learn how colours affect consumer decisions globally.

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How to find content gaps when you don't speak the language

Brighton SEO: How to find content gaps when you don’t speak the language

Learn the SEO and content tips and tricks we recommended in our talk at Brighton SEO 2019.

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Brighton SEO September 2019

We’re getting ready for Brighton SEO – are you? 

September 4, 2019 Events and Awards

We're excited to be returning to Brighton SEO again this year! Find out more about our training workshop and the topic of our talk.

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Voice Search: How will international brands talk their way to success?

Voice search: how will international brands talk their way to success?

The ways consumers can interact with voice assistants has grown rapidly, but what are the international implications of voice search technology?

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VPNs and why they matter for international media planning

VPNs: why they matter for paid media plans

Understanding how VPN usage varies across markets can and should be used to shape your global media strategy and execution.

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Adblocking and privacy: why they matter for international media planning

Do ad blockers matter for media planning?

Understanding how ad blocking and privacy issues vary across markets can and should be used to shape your global media strategy and execution.

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man looking at phone

What does demetrication mean for marketers?

Instagram has started hiding likes and video views from the public in countrywide tests. What does ‘demetrication’ mean for international digital marketing?

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Why Arab is not a culture

Why Arabic is not a culture

In our latest article, we explain why your digital strategy for targeting Arab countries should consider Arabic as a language rather than a culture.

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