Why Oban International has published a book
Oban's book is designed to be a practical guide for businesses looking to grow internationally using digital marketing techniques.
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News and insights from across the world of international digital marketing.
After Brexit, how does the world view the UK?
We spoke to our Local In-Market Experts around the world to find out how attitudes towards the UK have evolved since Brexit. Here’s what they told us.
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Facebook’s rebrand: A lesson in how words mean different things around the world
Sometimes, words with a specific meaning in one culture can mean very different things in others – as Facebook discovered when it recently rebranded as Meta.
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How to get your international domain strategy absolutely right
A central aspect of international SEO is domain strategy – but how do you ensure the right approach for your brand? Our overview tells you everything you need to know.
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International SEO glossary: Key terms and definitions
Find out more about key international SEO terms and definitions in our comprehensive SEO glossary for 2021.
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How to choose an international SEO agency
Choosing the right international SEO partner is crucial for businesses looking to achieve overseas growth. What should international marketers bear in mind?
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How businesses can research, select and enter new markets
Find out how international businesses can research potential markets, decide which ones are right for them, and what market entry strategies to consider.
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The most popular online payment methods around the world
There are numerous ways to pay online, with different countries and regions having distinct payment preferences. Our guide explains all you need to know.
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10 reasons to expand your business internationally
Thinking of expanding your business internationally? Here are ten reasons why you should. Businesses which go global grow faster and fail less than those which don’t. Find out more.
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Oban International is publishing a book
Oban International is publishing a book which explains how to expand your business internationally using digital marketing techniques. Find out more.
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The rise of B2B subscriptions: What international marketers need to know
A B2B subscription model provides steady, predictable income, as well as more data to understand customers. What else do international marketers need to know?
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Oban appointed by Celtic & Co as international paid media agency
Oban is delighted to be appointed by Celtic & Co as their international paid media partner, delivering search and shopping campaigns in multiple markets around the world.
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Back to school 2021: Traditions around the world
Back-to-school is one of the biggest milestones in the retail calendar and 2021 is forecast to be bigger than ever. How do back-to-school traditions vary around the world?
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8 things you need to know about Tokyo 2020
This year’s Olympic Games – which still bear the moniker Tokyo 2020 – are anything but business as usual. What do international marketers need to know about this global event?
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Digital platform news: International marketing snapshot
We take a look at the latest digital platform news, including Apple’s move to protect mail privacy, TikTok’s new ad features, Microsoft’s Unified Smart Campaigns, and more.
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Global vs Local: 5 lessons for international marketers
Oban’s recent webinar involved international marketers from different sectors discussing how to make the most of the post-Covid landscape. Here are the key takeaways.
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How have fewer face-to-face meetings affected B2B relationships?
Covid put a stop to face-to-face meetings, which have traditionally been the bedrock of B2B relationships. How has this affected the B2B buying journey?
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Cross-cultural UX: Six tips for success
Understanding cultural differences is key to cross-cultural UX. Without cross-cultural UX, international websites can fail to connect and build loyalty with local audiences.
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Hey Alexa: How relevant is voice search for B2B marketing?
Voice search has been the next big thing for years – but how relevant is it for B2B marketing and what do B2B marketers need to know?
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Clubhouse: What a privacy faux pas tells us about localisation
It’s easy to overlook details when localising your content – but omissions and mistakes can undermine your brand impact and negatively affect conversion rate.
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[Download] International B2B: 2021 sector snapshot
Our easy-to-read guide contains key stats, future trends, the winners and losers of the past year, plus top tips for marketers.
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