Cross-cultural UX: Six tips for success
Understanding cultural differences is key to cross-cultural UX. Without cross-cultural UX, international websites can fail to connect and build loyalty with local audiences.
Continue ReadingNews and insights from across the world of international digital marketing.
Understanding cultural differences is key to cross-cultural UX. Without cross-cultural UX, international websites can fail to connect and build loyalty with local audiences.
Continue ReadingVoice search has been the next big thing for years – but how relevant is it for B2B marketing and what do B2B marketers need to know?
Continue ReadingIt’s easy to overlook details when localising your content – but omissions and mistakes can undermine your brand impact and negatively affect conversion rate.
Continue ReadingOur easy-to-read guide contains key stats, future trends, the winners and losers of the past year, plus top tips for marketers.
Continue ReadingLocalisation is about sending the right message, to the right audience, at the right time, and in the right place. Read our top tips for content localisation.
Continue ReadingOur easy-to-read guide contains key stats, future trends, the biggest e-commerce markets in the world, plus top tips for marketers.
Continue ReadingMoney makes the world go round, as the saying goes. We explore how culture affects perceptions of money and financial behaviour around the world.
Continue ReadingWhen will international tourism resume? We speak to Big Bus Tours to find out how a leading global attractions business adjusted to Covid & what the future holds.
Continue ReadingB2B white papers play an important role in B2B content marketing. Read our top tips for white paper success & how to cut through the B2B marketing noise.
Continue ReadingWhat is a white paper in B2B marketing? White papers are a staple of B2B content marketing but are they still relevant & when should you use them in the buying cycle?
Continue ReadingWhat is virtual queuing and how does a virtual queue work? Covid-19 has accelerated many e-commerce innovations, some of which are here to stay.
Continue ReadingWhat is Buy Now, Pay Later? BNPL is one of the fastest growing online payment methods. Find out why it’s so popular and how it varies around the world.
Continue ReadingSustainability is increasingly important for marketers. In this article, we explore sustainable finance in Scandinavia, sustainable fashion in India and sustainable tourism in Africa.
Continue ReadingCovid has led to large scale remote working and put face to face events on hold for now. We explore what this means for the B2B buying journey.
Continue ReadingFintech is growing globally. In this article, we take a look at some of the world’s leading fintech hubs, including Singapore, Lithuania, Switzerland, the Netherlands and India. Find out more.
Continue ReadingFollowing President Trump’s ban from social media, we explore the international implications – including attitudes to censorship and free speech around the world. Find out more.
Continue ReadingCovid has accelerated the growing rise of fintech across the world. In this article, we outline the key fintech trends we expect to see in 2021 and beyond.
Continue ReadingThe 2021 edition of our International E-commerce & Travel Calendar has landed. View it on our website now.
Continue ReadingSanta Claus is iconic but he’s not the only mythical gift-giving figure around the world. Many cultures have their own equivalents. In this article, we explore Santa’s international counterparts.
Continue ReadingStruggling with what to buy the digital marketer in your life? Our gift guide contains ideas from gadgets to books to subscriptions plus our own calendar.
Continue ReadingOban’s international travel & e-commerce calendar is invaluable for marketers whose campaigns cross borders. Here, we pick out 10 key cultural dates that international marketers should know.
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