International Marketing Blog

News and insights from across the world of international digital marketing.

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3 things to know about Poland

Find out more about Europe’s 6th biggest economy – including its rapid economic growth, the rise of ‘dark stores’, and its reluctance to join the Euro.

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All you need is love: Valentine’s traditions around the world

Love is in the air! Find out how Valentine’s Day consumer behaviour has evolved in recent years, and how different cultures celebrate Valentine’s Day.

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ChatGPT will change how we search but is no Google killer

February 9, 2023 Digital channels

ChatGPT and other forms of AI will affect how search engines operate, potentially leading to greater divergence within the search landscape.

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Which countries are closest to a cashless society?

Various countries around the world are striving to become cashless. Find out which countries are closest to achieving it.

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3 things to know about Australia

To mark this year’s Australia Day, we highlight three things about Australia digital marketers need to know.

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3 things to know about Nigeria

Find out more about Africa’s largest economy – including its move towards a cashless society and its ban on foreign talent in advertising.

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Our free Global Marketing Calendar for 2023 is here

The 2023 edition of our Global Marketing Calendar has landed. View the interactive version on our website now or download your free PDF copy.

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10 dates in 2023 you won’t want to miss

Oban’s international marketing calendar showcases over 190 key e-commerce and travel opportunities around the world. Here, we highlight 10 dates in 2023 you won’t want to miss.

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7 key marketing lessons from Santa Claus

When it comes to brands, very few are bigger than Santa Claus. So what lessons can marketers learn from the man himself? Find out more.

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Predictions for 2023: Key employee wellbeing trends for next year

Oban’s HR Director, James Smith, predicts the key HR and employee wellbeing trends we can expect to see in 2023.

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Predictions for 2023: Key organic SEO trends for next year

Oban’s Head of SEO, Dave Cousin, looks ahead to 2023 to highlight five key trends which will define the organic search landscape.

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Oban International: 2022 Wrapped Up

As we approach the end of our 20th birthday year, we wanted to take a moment to think about some of the highlights of 2022 at Oban International.

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2023 Predictions: Key paid media trends for next year

Oban’s Head of Paid Media, Jules Bodoulé Sosso, outlines five key trends which will shape the paid media landscape in 2023.

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How do naming customs vary around the world?

Names don’t follow the same format in every country. This has implications for marketing personalisation and online data capture. Find out more.

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What is the India and UK free trade deal all about?

The UK and India are hoping to agree a free trade deal. We take a look at what the deal will cover and what sectors will benefit.

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[Webinar] Core Web Vitals: 2023 & Beyond

In our latest webinar, Dave Cousin, our Head of SEO, explains why Core Web Vitals are still relevant for the future as they continue to evolve.

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How prepared are you for this year’s Black Friday and Cyber Monday?

Black Friday and Cyber Monday are key dates for retail, travel, and hospitality. Use our handy checklist to make sure your e-commerce brand is prepared.

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How to support mental health at work: 7 tips for businesses

October 10, 2022 Uncategorised

Oban’s HR Director, James Smith, shares his top tips for helping staff feel emotionally supported in the workplace.

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Liz Truss became UK Prime Minister on the 6th September. Oban’s CEO, Sarah Jennings, believes marketers can learn four key lessons from her first month in office.

What marketers can learn from Liz Truss’s first month as Prime Minister

Liz Truss became UK Prime Minister on the 6th September. Oban’s CEO, Sarah Jennings, believes marketers can learn four key lessons from her first month in office.

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A fast changing world: Should your brand be taking BeReal seriously?

Can social media get real? The BeReal app has tapped into a consumer desire for authentic, unfiltered content. But is there a role for brands on such an app?

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A fast-changing world: The inexorable rise of voice search

September 21, 2022 Digital channels

Oban’s Head of Organic SEO, Dave Cousin, says we have always evolved our search habits to match the capabilities of search engines – so we’ll increasingly use voice too.

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