News and insights from across the world of international digital marketing.
If you’re looking to expand your business internationally, choosing the right agency is crucial. But should you go with a centralised agency or local agencies in each market?
Find out more about Asia’s 4th largest economy – including its efforts to increase the birth rate, its love of super apps, and the rise of the cherry-sumer.
Many brands use the same buying personas across markets – but this is often a mistake. Learn more about how to localise audience personas..
Britain is joining the CPTPP. What does this mean for international trade and what do you need to know?
In the second part of our Harry and Meghan blog series, our Local In-Markets Experts from around the world share their perspectives on the royal drama.
Ahead of King Charles’s coronation, we spoke to our LIMEs around the world to find out whether Harry and Meghan have damaged Brand Britain.
In Norway, it’s an Easter tradition to read crime fiction or watch crime dramas. Learn more about the origins of this unusual tradition.
We are delighted to announce the promotion of Suzie Oakford to Managing Director of Oban International.
Oban International has refreshed its board with several internal promotions.
Some believe that China will become the world’s leading economy – but demography may mean a different destiny. Find out more.
According to the UN, the number of over-65s is forecast to double by 2050. Some countries have older populations than others – what does this mean for international marketers?
Two decades ago, the acronym ‘BRIC’ was coined to refer to the rise of Brazil, Russia, India, and China. Have they fulfilled the economic growth that was predicted?
The second part of our two-part IWD blog series looks at the state of gender equality in Canada, Belgium, the Netherlands, and Lithuania.
The Nordic countries have a fantastic record on gender equality. This International Women’s Day, we spoke to our Nordic LIMEs to find out why.
Find out more about Europe’s 6th biggest economy – including its rapid economic growth, the rise of ‘dark stores’, and its reluctance to join the Euro.
Love is in the air! Find out how Valentine’s Day consumer behaviour has evolved in recent years, and how different cultures celebrate Valentine’s Day.
ChatGPT and other forms of AI will affect how search engines operate, potentially leading to greater divergence within the search landscape.
Various countries around the world are striving to become cashless. Find out which countries are closest to achieving it.
To mark this year’s Australia Day, we highlight three things about Australia digital marketers need to know.
Find out more about Africa’s largest economy – including its move towards a cashless society and its ban on foreign talent in advertising.
The 2023 edition of our Global Marketing Calendar has landed. View the interactive version on our website now or download your free PDF copy.
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