3 things to know about Australia
To mark this year’s Australia Day, we highlight three things about Australia digital marketers need to know.
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International Marketing Blog
News and insights from across the world of international digital marketing.
3 things to know about Nigeria
Find out more about Africa’s largest economy – including its move towards a cashless society and its ban on foreign talent in advertising.
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Our free Global Marketing Calendar for 2023 is here
The 2023 edition of our Global Marketing Calendar has landed. View the interactive version on our website now or download your free PDF copy.
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10 dates in 2023 you won’t want to miss
Oban’s international marketing calendar showcases over 190 key e-commerce and travel opportunities around the world. Here, we highlight 10 dates in 2023 you won’t want to miss.
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7 key marketing lessons from Santa Claus
When it comes to brands, very few are bigger than Santa Claus. So what lessons can marketers learn from the man himself? Find out more.
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Predictions for 2023: Key employee wellbeing trends for next year
Oban’s HR Director, James Smith, predicts the key HR and employee wellbeing trends we can expect to see in 2023.
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Predictions for 2023: Key organic SEO trends for next year
Oban’s Head of SEO, Dave Cousin, looks ahead to 2023 to highlight five key trends which will define the organic search landscape.
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Oban International: 2022 Wrapped Up
As we approach the end of our 20th birthday year, we wanted to take a moment to think about some of the highlights of 2022 at Oban International.
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2023 Predictions: Key paid media trends for next year
Oban’s Head of Paid Media, Jules Bodoulé Sosso, outlines five key trends which will shape the paid media landscape in 2023.
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How do naming customs vary around the world?
Names don’t follow the same format in every country. This has implications for marketing personalisation and online data capture. Find out more.
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What is the India and UK free trade deal all about?
The UK and India are hoping to agree a free trade deal. We take a look at what the deal will cover and what sectors will benefit.
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[Webinar] Core Web Vitals: 2023 & Beyond
In our latest webinar, Dave Cousin, our Head of SEO, explains why Core Web Vitals are still relevant for the future as they continue to evolve.
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How prepared are you for this year’s Black Friday and Cyber Monday?
Black Friday and Cyber Monday are key dates for retail, travel, and hospitality. Use our handy checklist to make sure your e-commerce brand is prepared.
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How to support mental health at work: 7 tips for businesses
Oban’s HR Director, James Smith, shares his top tips for helping staff feel emotionally supported in the workplace.
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What marketers can learn from Liz Truss’s first month as Prime Minister
Liz Truss became UK Prime Minister on the 6th September. Oban’s CEO, Sarah Jennings, believes marketers can learn four key lessons from her first month in office.
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A fast changing world: Should your brand be taking BeReal seriously?
Can social media get real? The BeReal app has tapped into a consumer desire for authentic, unfiltered content. But is there a role for brands on such an app?
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A fast-changing world: The inexorable rise of voice search
Oban’s Head of Organic SEO, Dave Cousin, says we have always evolved our search habits to match the capabilities of search engines – so we’ll increasingly use voice too.
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A fast-changing world: How brands should respond to the cost-of-living crisis
Consumers around the world are grappling with a cost of living crisis. How should businesses adjust their marketing in this inflationary landscape?
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A fast-changing world: Google’s Helpful Content update
How helpful is Google’s Helpful Content update? We explore Google’s latest update and what it means for your website. Find out more.
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A fast-changing world: China’s crackdown on ‘sissy’ men
In the West, gender identities are becoming more fluid. In China, the government is keen to entrench traditional gender roles for political and economic reasons.
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A fast-changing world: How inclusive beauty is re-shaping the industry
Since Rihanna launched Fenty in 2017, inclusive beauty has been on the rise. Find out how the industry is catering to traditionally under-served audiences.
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