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Blog

News and insights from across the world of international digital marketing.

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USA: Excellent e-commerce opportunity for UK brands. How can your business take advantage?

Get a slice of the growing US e-commerce market with B2C retail sales online topping $396 billion in 2016.

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China: B2C online retail surpasses the USA. A burgeoning opportunity for UK businesses

How to take advantage of the $1 trillion Chinese e-commerce market?

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Japan: 70% of population now shopping online. How can UK businesses capitalise?

A leader in technology and innovation, e-commerce has been thriving in Japan for the past decade.

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India: B2C e-commerce to more than double by 2021. A market to consider for 2017?

What can non-native businesses expect from the Indian e-commerce landscape?

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South Korea: e-commerce set to double by 2021. What are the opportunities for UK businesses?

Learn why South Korea is the perfect environment for e-commerce opportunities.

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Brazil: e-commerce growth set to double by 2019. Can your business take advantage?

How does Brazil interact with the online world as a nation?

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Study: International websites seven times slower than Chinese consumers expect

Oban conducted a research looking at Chinese consumers' expectations when visiting websites.

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3 tips to fine tune your Christmas campaign performance

Tips to benefit from the $383 billion USD spending this Christmas.

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Evolution: We are Oban International

November 18, 2016 Company News

Latest update from Oban: fourteen years on, and the international digital prerogative is stronger than ever.

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3 Take-outs from Retail Week International Expansion 2016

Thought leaders discussed key challenges for international growth during the recent Retail Week event.

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Russia: Yandex’s latest update delivers improved content for long tail searches

Yandex launched a new update this week. But what does this mean for your digital campaigns in Russia?

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Halloween 2016 – trends from around the world

Is Halloween a major retail event in other parts of the world?

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Why mobile is vital for your international SEO

Have you considered the importance of mobile for your international audiences?

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Win! Oban and BBC World Service awarded Best Use of Paid Media at Dadis

We are thrilled to announce we are the proud winners of our first DADI Award!

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Spotlight: Lily Robertson, Senior Paid Media Strategist

October 12, 2016 Company News

Our spotlight series introduces you to the talented individuals that make up the expert team at Oban International.

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Google update

Google announces new Penguin 4 update

Google announced new Penguin 4 update is now rolling out. Here is what you need to know.

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Oban International nominated for The Drum Content Awards

We are delighted to announce that we have been nominated for our first Drum Content Award.

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Fashion Weeks 2016: ‘See-now buy-now’ hits the catwalk

From London to New York, 2016’s Fashion Weeks are proving to be the most digitally innovative yet.

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