
Our free Global Marketing Calendar for 2023 is here
The 2023 edition of our Global Marketing Calendar has landed. View the interactive version on our website now or download your free PDF copy.
Continue ReadingNews and insights from across the world of international digital marketing.
The 2023 edition of our Global Marketing Calendar has landed. View the interactive version on our website now or download your free PDF copy.
Continue ReadingOban’s international marketing calendar showcases over 190 key e-commerce and travel opportunities around the world. Here, we highlight 10 dates in 2023 you won’t want to miss.
Continue ReadingWhen it comes to brands, very few are bigger than Santa Claus. So what lessons can marketers learn from the man himself? Find out more.
Continue ReadingOban’s HR Director, James Smith, predicts the key HR and employee wellbeing trends we can expect to see in 2023.
Continue ReadingOban’s Head of SEO, Dave Cousin, looks ahead to 2023 to highlight five key trends which will define the organic search landscape.
Continue ReadingAs we approach the end of our 20th birthday year, we wanted to take a moment to think about some of the highlights of 2022 at Oban International.
Continue ReadingOban’s Head of Paid Media, Jules Bodoulé Sosso, outlines five key trends which will shape the paid media landscape in 2023.
Continue ReadingNames don’t follow the same format in every country. This has implications for marketing personalisation and online data capture. Find out more.
Continue ReadingThe UK and India are hoping to agree a free trade deal. We take a look at what the deal will cover and what sectors will benefit.
Continue ReadingIn our latest webinar, Dave Cousin, our Head of SEO, explains why Core Web Vitals are still relevant for the future as they continue to evolve.
Continue ReadingBlack Friday and Cyber Monday are key dates for retail, travel, and hospitality. Use our handy checklist to make sure your e-commerce brand is prepared.
Continue ReadingOban’s HR Director, James Smith, shares his top tips for helping staff feel emotionally supported in the workplace.
Continue ReadingLiz Truss became UK Prime Minister on the 6th September. Oban’s CEO, Sarah Jennings, believes marketers can learn four key lessons from her first month in office.
Continue ReadingCan social media get real? The BeReal app has tapped into a consumer desire for authentic, unfiltered content. But is there a role for brands on such an app?
Continue ReadingOban’s Head of Organic SEO, Dave Cousin, says we have always evolved our search habits to match the capabilities of search engines – so we’ll increasingly use voice too.
Continue ReadingConsumers around the world are grappling with a cost of living crisis. How should businesses adjust their marketing in this inflationary landscape?
Continue ReadingHow helpful is Google’s Helpful Content update? We explore Google’s latest update and what it means for your website. Find out more.
Continue ReadingIn the West, gender identities are becoming more fluid. In China, the government is keen to entrench traditional gender roles for political and economic reasons.
Continue ReadingSince Rihanna launched Fenty in 2017, inclusive beauty has been on the rise. Find out how the industry is catering to traditionally under-served audiences.
Continue ReadingThe pandemic had a devastating effect on tourism. Now there are further pressures – including inflation, staff shortages and a growing pressure to be sustainable.
Continue ReadingSustainability is a hot topic for B2Bs. But what does it really mean in practice and how can you communicate your green credentials to target audiences around the world?
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