Useful links and resources for international marketers
From market research to SEO, paid media, content and social media, here’s our list of useful links and resources every international marketer should know about.
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International Marketing Blog
News and insights from across the world of international digital marketing.
How well does your international website cater to users with a disability?
It’s estimated that 15% of the world’s population has some form of disability – do you know how accessible your website is?
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How to prepare now for Google’s Universal Analytics sunset
Google is sunsetting Universal Analytics which means there’s a pressing need for businesses to prepare now. Find out how to future-proof your business data.
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What is a B2B marketplace – and should you be selling on one?
Online B2B marketplaces are flourishing around the world – a process accelerated by the Covid-19 pandemic. But what are they, how do they work, and should you be on one?
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Greig Holbrook: 10 international digital marketing insights for 2022
As Oban turns 20, our founder Greig Holbrook shares his top 10 essential insights into the state of international digital marketing in 2022.
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Unusual birthday traditions around the world
As part of Oban’s 20th birthday celebrations, we take a look at some of the most eye-catching birthday traditions around the world, from Mexico to North Korea.
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Oban was born in 2002. What else was going on that year?
To mark our 20th birthday, we’re taking a trip down memory lane to revisit the year we started. From the introduction of the Euro to Brazil winning the World Cup, 2002 was an eventful year…
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Ramadan 2022: An explainer for digital marketers
With Ramadan around the corner, we explore consumer behaviour in the run-up to this key global experience – plus tips for how digital marketers can create meaningful campaigns.
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International Women’s Day 2022: Spotlight on women in Malaysia
In the final part of our IWD 2022 blog series, Debbie – a Local In-Market Expert who lives in Kuala Lumpur, Malaysia – shares her insights about life for women in her country.
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International Women’s Day 2022: Spotlight on women in Mexico
For the fifth instalment of our International Women’s Day 2022 blog series, we spoke to Berenice, a LIME who lives in Querétaro, about life for women in Mexico.
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International Women’s Day 2022: Spotlight on women in Nigeria
Our IWD 2022 blog series continues. We spoke to Tomi, who lives in Abuja, to find out more about life for women in Nigeria, Africa’s most populous country.
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International Women’s Day 2022: Spotlight on women in Egypt
Continuing our International Women’s Day blog series, our LIME from Egypt tells us what it’s like for women in the workplace in her country.
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International Women’s Day 2022: Spotlight on women in Russia
To mark IWD 2022, our Local In-Market Expert in Moscow talks to us about the economic, political and social conditions for women in Russia.
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International Women’s Day 2022: Spotlight on women in China
We spoke to our Local In-Market Expert in Shanghai to find out more about economic, political and social conditions for women in China.
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15 key principles to help you succeed internationally
We outline the most important principles for successful international business expansion – to help you maximise the biggest marketing opportunities and avoid costly mistakes.
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The rise of C-beauty: How Chinese consumers are driving beauty innovation
K-beauty and J-beauty have been big news in recent years but now it’s time for C-beauty to shine. We delve into the Chinese beauty scene and find out what marketers need to know.
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Australia: A great market opportunity for UK businesses in 2022
The UK and Australia's trade deal comes into effect in 2022 – which means there’s never been a better time for UK businesses to expand into Australia.
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How to build international links for SEO
For international marketers, ensuring the localised versions of your website have relevant links from other local websites is important for SEO visibility. Here’s what you need to know.
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Hofstede’s theory of cultural dimensions: Why it’s relevant to international marketing
Hofstede’s theory of cultural dimensions is a framework for understanding cultural differences. It’s still highly relevant for international marketers. Find out more.
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Oban’s 22 predictions for 2022
What will be this year’s biggest international digital marketing trends? We spoke to our team in Brighton and our Local In-Market Experts around the world to find out.
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Our free international e-commerce & travel calendar for 2022 is here
The 2022 edition of our International E-commerce & Travel Calendar has landed. View it on our website now.
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