
Oban promotes new Directors to Board
Oban International has refreshed its board with several internal promotions.
Continue ReadingNews and insights from across the world of international digital marketing.
Oban International has refreshed its board with several internal promotions.
Continue ReadingSome believe that China will become the world’s leading economy – but demography may mean a different destiny. Find out more.
Continue ReadingAccording to the UN, the number of over-65s is forecast to double by 2050. Some countries have older populations than others – what does this mean for international marketers?
Continue ReadingTwo decades ago, the acronym ‘BRIC’ was coined to refer to the rise of Brazil, Russia, India, and China. Have they fulfilled the economic growth that was predicted?
Continue ReadingThe second part of our two-part IWD blog series looks at the state of gender equality in Canada, Belgium, the Netherlands, and Lithuania.
Continue ReadingThe Nordic countries have a fantastic record on gender equality. This International Women’s Day, we spoke to our Nordic LIMEs to find out why.
Continue ReadingFind out more about Europe’s 6th biggest economy – including its rapid economic growth, the rise of ‘dark stores’, and its reluctance to join the Euro.
Continue ReadingLove is in the air! Find out how Valentine’s Day consumer behaviour has evolved in recent years, and how different cultures celebrate Valentine’s Day.
Continue ReadingChatGPT and other forms of AI will affect how search engines operate, potentially leading to greater divergence within the search landscape.
Continue ReadingVarious countries around the world are striving to become cashless. Find out which countries are closest to achieving it.
Continue ReadingTo mark this year’s Australia Day, we highlight three things about Australia digital marketers need to know.
Continue ReadingFind out more about Africa’s largest economy – including its move towards a cashless society and its ban on foreign talent in advertising.
Continue ReadingThe 2023 edition of our Global Marketing Calendar has landed. View the interactive version on our website now or download your free PDF copy.
Continue ReadingOban’s international marketing calendar showcases over 190 key e-commerce and travel opportunities around the world. Here, we highlight 10 dates in 2023 you won’t want to miss.
Continue ReadingWhen it comes to brands, very few are bigger than Santa Claus. So what lessons can marketers learn from the man himself? Find out more.
Continue ReadingOban’s HR Director, James Smith, predicts the key HR and employee wellbeing trends we can expect to see in 2023.
Continue ReadingOban’s Head of SEO, Dave Cousin, looks ahead to 2023 to highlight five key trends which will define the organic search landscape.
Continue ReadingAs we approach the end of our 20th birthday year, we wanted to take a moment to think about some of the highlights of 2022 at Oban International.
Continue ReadingOban’s Head of Paid Media, Jules Bodoulé Sosso, outlines five key trends which will shape the paid media landscape in 2023.
Continue ReadingNames don’t follow the same format in every country. This has implications for marketing personalisation and online data capture. Find out more.
Continue ReadingThe UK and India are hoping to agree a free trade deal. We take a look at what the deal will cover and what sectors will benefit.
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