Blog

Blog

News and insights from across the world of international digital marketing.

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How to optimise e-commerce category pages for customers and search visibility

February 12, 2018 Digital channels

How to optimise e‑commerce category pages for customers and search visibility

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Webinar: Voice search for an international audience

January 31, 2018 Digital channels

Voice search is an increasingly important focus for digital marketing professionals around the globe.

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Google has a need for (mobile site) speed

January 18, 2018 Digital channels

Google has announced an update to the algorithm for mobile rankings which will go live in July this year.

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Buritisshu or Igirisu? How to make your fashion brand more visible in the Japanese market?

January 18, 2018 Digital channels

What are the e-commerce opportunities for British fashion brands in Japan?

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5 ways to improve international e‑commerce success with SEO, UX and CRO

January 10, 2018 Digital channels

5 ways to improve international e‑commerce success with SEO, UX and CRO

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Improve your International reach at BrightonSEO

January 5, 2018 Events and Awards

Oban's popular one day International SEO training course is back at Brighton SEO in April.

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What can Santa Claus teach us about e‑commerce media planning?

December 20, 2017 Digital channels

Four things Santa Claus can teach us about e‑commerce media planning

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Waving Germany and England Flag

The English are coming: Why English brands may be more likely to succeed in Germany than British ones

Have we wrongly assumed that ‘Britishness’ is a concept that will be universally understood and applied?

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Travolution Awards 2017

Oban wins Travolution Award for Best Use of Search Engine Marketing with Big Bus Tours campaign

November 29, 2017 Events and Awards

Big Bus Tours campaign recognised with the Best Use of Search Engine Marketing Award by Travolution.

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Top Luxury Brands Burberry

Do British luxury brands need to worry about French and Italian competitors?

Scanning the top 100 ‘best global brands’ for UK luxury leaders, only Burberry is visible at #86.

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Luxury Handbag

Which markets are best for Brexport luxury brands?

A key challenge for marketers of British luxury brands is to decide which international markets to prioritise.

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Frescobol Carioca awards multimarket digital account to Oban International

Oban appointed by luxury lifestyle brand Frescobol Carioca

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Oban wins Denby Pottery multi-brand digital account

British heritage pottery brands Denby, Burleigh and Poole appoint Oban

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Oban International wins Anya Hindmarch multimarket digital account

Oban International wins Anya Hindmarch

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Camper appoints Oban International for multimarket organic search

Camper appoints Oban International

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The Netherlands: a European e-commerce hotspot. A consideration for UK businesses?

With a strong economy and excellent technology infrastructure, the Netherlands is a serious market to consider.

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Canada: 60% purchase online domestically and cross-border. Land of opportunity for UK brands and etailers?

Canada: 60% purchase online domestically and cross-border.

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Russia: B2C commerce to increase by 13% in 2017. A market worth exploring?

By 2021, it is estimated that Russia could see as much as £19.5 billion in online B2C sales.

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