International Marketing Blog

News and insights from across the world of international digital marketing.

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3 ways AI is reshaping the world around us

Explore three ways AI is changing our world – from AI avatars helping mourners in China to YouTube’s AI dubbing and a Nigerian start-up digitising history for AI.

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A young woman sitting in a living room, scrolling on her phone. There is a speech bubble coming from her phone that says 'Google AI Overviews'.

Oban’s view on Google’s AI Overviews: A significant shift for SEO

Read Oban’s perspective on Google’s AI Overviews rollout, a pivotal moment in SEO. Prepare confidently for this shift in search results.

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A graphic of a dart hitting the bullseye of a target. A portrait photo of Jules Bodoulé Sosso, our Head of Paid Media.

Webinar Recording: Consumer search is the new integrated search

We explore the evolution of integrated search, covering the importance of consumer search behavior and the need for a personalized brand experience across different channels.

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The crucial role of SEO for luxury brands: Maximising global reach and relevance

Explore the pivotal role of SEO in driving global success for luxury brands. Discover actionable insights and pitfalls to avoid in this expert guide.

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A graphic of a woman browsing the internet on her phone with SEO related icons around her. A portrait photo of Charlie Thornton, our Deputy Head of SEO.

8 essential insights from Oban’s organic search webinar

Want to know more about today’s organic search landscape? Check out Oban’s recent webinar summary, covering AI impacts, regulatory changes, and industry shifts.

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The biggest international site migration mistakes every brand should avoid

Find out how to migrate your website without making costly mistakes. Learn tips to make sure everything goes smoothly for users and search engines.

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How to track referral traffic from AI platforms like ChatGPT in Google Analytics 4

Discover how to track AI platform referral traffic in Google Analytics 4. Learn setup tips, analysis techniques, and stay updated with our concise guide.

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Oban International’s sustainable relocation: Turning vision into action

Explore Oban International's sustainable relocation strategy and its positive community impact in partnership with YMCA DownsLink Group.

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From dreaming to booking: Mastering SEO across the traveller’s journey

Explore how mastering SEO throughout the traveller’s journey can enhance your tourism brand. From dreaming to booking, discover strategies for attracting global audiences.

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From Perspectives to profits: Google’s new ad format sparks speculation

Google’s potential new ad format marks a shift towards a social-centric experience, with lucrative implications for greater reach. Find out more.

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Oban International is recognised as one of the UK’s Best Workplaces™

Discover why Oban has been recognised as one of the UK’s Best Workplaces™ 2024! We’ve been ranked among the top 100 small companies – learn more.

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The biggest tech giants you’ve (probably) never heard of

Discover the hidden tech giants shaping a new global landscape. From digital banking in Brazil to crypto exchanges in Mexico, learn about the innovators challenging the status quo.

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The front cover of our whitepaper on how to choose and manage an international digital marketing agency

Download now: Oban’s guide to choosing and managing an international digital agency

Looking for a new digital marketing agency to help your business expand internationally? Choosing the right partner can feel daunting. Before you decide, read Oban’s free guide.

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Video players of different examples of text-to-video generated by AI.

Sora: OpenAI’s content crusade conjures curiosity and concerns

OpenAI introduces Sora, a groundbreaking text-to-video model with significant impact. Explore its predicted influence and challenges, especially for international brands.

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Oban International trademarks unique LIME Network® for global marketing excellence

February 21, 2024 Company News

Find out more about the power of trademarks and how to navigate the global trademarking process. Strengthen your brand identity internationally.

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A global love affair: beyond red roses for Valentine’s Day

Explore the evolution of Valentine's Day beyond red roses, including unconventional celebrations and global perspectives on love. Read more.

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TikTok marketing for B2B brands: Pros, cons, and winning strategies

TikTok has been hugely popular across all age ranges and interests — so is it time for B2B companies to enter the space? Find out more.

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The front cover of Oban's latest guide about B2B personas on an abstract background

Download now: Oban’s guide to crafting effective B2B personas in 2024

Our guide dives deep into how the pandemic has reshaped buyer behaviours and why understanding these shifts is more critical than ever.

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Sustainability around the world: Spotlight on Iceland

How is sustainability viewed around the world? We spoke to our LIMEs to find out. Part 4 of our blog series focuses on Iceland – find out more.

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The definitive guide to crafting and executing a content marketing strategy in 2024

Elevate your digital presence in 2024 with Oban’s comprehensive guide to content marketing. Discover strategic insights, the latest trends, and actionable next steps.

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Attending a B2B event or trade show in 2024? Read these tips first

Discover essential tips for B2B event and trade show success in 2024. Learn how to prepare, engage, and follow up effectively, ensuring your efforts yield results.

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