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Blog

News and insights from across the world of international digital marketing.

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Struggling with what to buy the digital marketer in your life? Our gift guide contains ideas from gadgets to books to subscriptions plus our own calendar.

Oban’s Christmas gift guide for digital marketers

December 2, 2020 Digital channels

Struggling with what to buy the digital marketer in your life? Our gift guide contains ideas from gadgets to books to subscriptions plus our own calendar.

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Struggling with what to buy the digital marketer in your life? Our gift guide contains ideas from gadgets to books to subscriptions plus our own calendar.

10 key dates and events in 2021 that every international marketer needs to know

November 25, 2020 Digital channels

Oban’s international travel & e-commerce calendar is invaluable for marketers whose campaigns cross borders. Here, we pick out 10 key cultural dates that international marketers should know.

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Baidu is China’s leading search engine. In this detailed overview, we explore everything you need to know about Baidu, including top tips for SEO success. Find out more.

Baidu: Everything you need to know about China’s search engine

November 19, 2020 Digital channels

Baidu is China’s leading search engine. In this detailed overview, we explore everything you need to know about Baidu, including top tips for SEO success.

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Baidu: Top tips for SEO success

Baidu: Top tips for SEO success

November 19, 2020 Digital channels

Baidu is China’s leading search engine. In this article, we outline the top tips for SEO success on Baidu, from domain strategy to language use to meta and image optimisation.

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International SEO is based around three pillars – technical, content and link building. In this detailed overview, we explore the fundamentals of international SEO success & how to achieve it.

How to localise your content for international SEO

November 5, 2020 Digital channels

Does your business offer products or services internationally? It's essential that your content is localised for it to perform effectively in all your target markets.

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Gated content is a staple lead generation tool for B2B marketers. How do you create gated content and what ideas and formats work best?

How to create gated content that works for B2B

October 26, 2020 Digital channels

Gated content is a staple lead generation tool for B2B marketers. How do you create gated content and what ideas and formats work best?

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Gated content is content which sits behind a data capture form. What are the pros and cons and when should you gate content?

Gated versus ungated content: Pros and cons

October 21, 2020 Digital channels

Gated content is content which sits behind a data capture form. What are the pros and cons and when should you gate content?

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Five ways to supercharge B2B lead generation

Five ways to supercharge B2B lead generation

October 14, 2020 Digital channels

In this week’s blog, Oban explores five ways to supercharge B2B lead generation, inspired by a recent talk we attended at the Festival of Marketing.

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How B2B can bounce back post-Covid

[Download] How B2B can bounce back post-Covid

We outline 9 key considerations for your B2B digital marketing plans, with the ultimate goal of driving leads and retention rates for your business in the post-Covid landscape.

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What do advertisers need to know about the new Digital Sales Tax?

The new Digital Sales Tax: What advertisers need to know

September 23, 2020 Digital channels

Find out how Amazon, Google, eBay, Facebook and Apple are responding to the new Digital Sales Tax and what this means for advertisers.

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Planning for 2021

[Webinar] Planning for 2021

September 16, 2020 Digital channels

In our latest webinar, we discuss what you can do to prepare your marketing activity for next year and the areas of growth that you should be looking out for.

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How visitor attractions can bounce back post-Covid

[Download] How visitor attractions can bounce back post-Covid

September 9, 2020 International Insights

We set out the top 10 digital marketing strategies for sightseeing and attractions businesses in the post-Covid landscape.

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Naming a marketing agency is potentially fraught territory. Here’s why Oban International chose to call itself Oban.

Why is Oban called Oban?

August 26, 2020 Company News

Naming a marketing agency is potentially fraught territory. Here’s why Oban International chose to call itself Oban.

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Post-Covid, the media landscape has changed. In this article, we explore the channel considerations marketers need to know when setting budgets for next year.

Planning for 2021: Part 3 – Channel considerations

Post-Covid, the media landscape has changed. In this article, we explore the channel considerations marketers need to know when setting budgets for next year.

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Post-Covid, the marketing landscape has changed. In this article, we examine how the crisis may have shifted your competitor set and what this means for marketing budgets next year.

Planning for 2021: Part 2 – Changes in the competitor landscape

Post-Covid, the marketing landscape has changed. In this article, we examine how the crisis may have shifted your competitor set and what this means for marketing budgets next year.

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Post-Covid, the marketing landscape has changed. We explore the changes in consumer behaviour marketers need to consider when setting budgets for next year.

Planning for 2021: Part 1 – Changes in consumer behaviour

Post-Covid, the marketing landscape has changed. In this article, we explore the changes in consumer behaviour that marketers need to consider when setting budgets for next year.

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Are we heading towards a cashless society?

Life after Covid-19: The end of the road for cash?

Cash was already in decline before coronavirus reduced usage even more. In this article, we explore what a world without cash looks like. Who wins and who loses? Find out more.

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Post-Covid, what trends will shape the fitness sector?

Life after Covid-19: The future of the fitness sector

Coronavirus has affected the way we exercise. In this article, we explore the future of the exercise and fitness sector in a post-Covid world.

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