Localising content beyond translation

Content localisation means making your message feel right at home with a specific audience. It’s about more than just translating words. It involves adapting language, tone, images, and even design to fit the culture, preferences, and rules of each market. The goal is to create content that feels natural and truly connects with the people you want to reach.

Successful localisation means digging into how people search in each market. That includes looking closely at search results, competitors, and the little differences in keywords. This helps make sure your content matches what people are really looking for, so it feels relevant and useful wherever it’s seen.

Using our Local In-Market Experts, Oban’s approach to content localisation includes:

• Linguistic adaptation: Adapting written or spoken content from one language to another while maintaining accuracy, relevance, and cultural appropriateness.
• Cultural adaptation: Adjusting content to align with the cultural norms, values, and expectations of the target audience. This may involve modifying images, references, and messaging.
• Formatting and design: Ensuring that the visual elements of content, such as layout and design, are suitable for the target market.
• Local regulations: Adhering to legal and regulatory requirements specific to the target region.
• Local market research: Conducting market research to understand the preferences, behaviours, and expectations of the local audience.

Content localisation is key for businesses wanting to grow into new markets without losing what makes their brand unique. It helps you connect with different audiences, build real trust, and make your message work better everywhere you reach. Find out how Oban can help to localise your content by getting in touch today.